According to LinkedIn's 2014 Talent Trends report, the #1 thing that candidates rank as the most important factor when considering a new job is the company's reputation as a great place to work.
This presentation takes you through how you can attract top talent by building awareness of your employer brand. Through real-world examples, you'll learn about the basics of establishing your agency's brand on LinkedIn along with more advanced and powerful features.
Learn more about our solutions here: http://bit.ly/2bPsQiO
How to Build Your Government Agency's Brand and Attract Top Talent [webcast]
1. How to Build Your Government Agency's Brand &
Attract Top Talent
2. • LinkedIn Network
• Maximizing your government agency's overall brand on LinkedIn
• Optimizing your Company and Career Pages
• The power of talent brand: how to position your organization's unique
employer value proposition
Topic we’ll cover…
Lisa Shah
Federal Talent Brand Consultant
4. Knowledge
The definitive professional
publishing platform
Network
We connect the world’s
professionals
Identity
The professional
profile of record
Professionals come to LinkedIn to develop their careers,
not just to find jobs
4
9. Company Page Status Updates
Visit LinkedIn Help Center (https://www.linkedin.com/help/linkedin/ask) for Company Page Administrator questions
10. Content is pushed into the LinkedIn newsfeed on
desktop, mobile, and tablet
11. Your status updates today are pushed to your
LinkedIn Followers, a warm pipeline of talent
More likely to apply for
a job than a non-
Follower3x
Follow an
organization because
they’re interested
in learning about
job opportunities
70%
78%
More likely to
accept an InMail
from your recruiters
55,412 followers
12. Target a subset of your Follower Base through
Targeted Status Updates
14. Ask yourself: Would I read or share this? Would my target audience?
5 tips to keep in mind
Be conversational
Keep it short
Be visual
Offer snackable tips
Include a call to action
15. Keep these tips in mind
Build with the goal of engagement
Including a link
boosts engagement
by 84%
Updates with
images get 2x as
many comment
Updates with videos
get 1.5x more
shares
100% of the top 50 most engaging status updates on LinkedIn last month
included either a link, a video, or an image
16.
17.
18.
19. 1 in 10 hires have engaged with a
company’s status update
20. How can you showcase what it’s really like to work at
your organization?
25. Candidates feel connected to your organization when their experience is personalized
400% conversion rate boost when companies deliver
relevant content and high-quality experience
Engineering View Student/Intern View
26. Career Page Examples
Easy to gather content:
Career Section of your Website, Blog, YouTube, Facebook, Twitter, Employee Photos
27. Career Page Examples
Easy to gather content:
Career Section of your Website, Blog, YouTube, Facebook, Twitter, Employee Photos
LinkedIn is the only place on the web where you can recruit both passive and active candidates
Traditional job boards provide access to only the 20% of professionals who are actively looking
LinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boards.
Many of these members are the people you’re interested in hiring, and you are already hiring people who are on LinkedIn
We know this because we can track every time a member changes his or her profile to your company
Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else.
They’re on LinkedIn because we provide them with the tools to help our members show the world who they are, benefit from who they know, and build on what they know so they can accomplish more in their professional lives.
No matter who is creating or sharing the content. There are 5 things to keep in mind:
Be conversational – Make it sound like you’re talking to a friend or colleague, again, avoid “corporate speak”
Keep it short – people don’t have long attention spans!
Be visual – posts with pictures and videos perform better
Offer snackable tips – short, brief tips that help make people’s lives better or easier are always welcome
Include a call to action – ask a question, include a link, direct people to watch a video; make it clear what you want people to do
If you follow those tips, it will help make your content more engaging.
We’ve found that including a link boosts engagement by 84%, updates with images get twice as many comments, and videos get 1.5 times more shares!