Read how the world’s leading natural resource company, Vedanta Ltd, partnered with LinkedIn to deliver hiring ROI and USD 1.2m in savings in one year. Read more such inspiring Indian talent stories at lnkd.in/ltsindia

1. CASE STUDY
How a diversified natural resources company saved
USD 1million with LinkedIn Talent Solutions
Vedanta Ltd, world’s leading natural resources company, has operations across zinc-
lead-silver, oil & gas, iron ore, copper, aluminium and commercial power. With over
60,000 employees, Vedanta is one of the largest global diversified natural resource
majors in the world. A core industry leader, their efforts in mining and exploration have
given rise to many geological discoveries.

2. As an industry leader, Vedanta has a technology oriented approach to growth. This tech-first
mindset has made Vedanta a first among its peers to explore new age digital methods and
sources of hiring key talent.
Hiring For Core: The company was on the lookout for global talent with 10-15+ years of
experience in specialised roles. The team needed a fast and efficient plan to reach out to this
segment of talent, who could bring in global and industry best practices to drive growth.
THE CONTEXT
“We’re a company that considers technology, innovation &
digitization as a key pillar in our overall business strategy.
Since talent is a core aspect of our growth model, making a
digital connection with talent seemed like a natural fit.”
Sunil Duggal
CEO, Base Metals

3. THE APPROACH
Vedanta believes in, and has a strong program for developing internal talent for leadership
roles. In fact, their Chairman’s workshop recently identified 600 leaders from within the
company, preparing them for future leadership roles. However, with accelerating growth, there
was a strong need to look externally at global talent, especially for some key roles. In order to
hire efficiently, Vedanta was able to glean key insights via LinkedIn. Being able to access
relevant information about potential candidates such as geographical preference enabled
considerable results.
Through their relationship with LinkedIn, they were able to:
• Research and map talent in target countries and industries
• Reach experienced, international leaders for long term leadership roles as well as short
term assignments
1 Reaching out to international talent

4. THE APPROACH
“One of the additional outcomes that we explored aside from hiring
international and experienced candidates, was to create brand
awareness amongst our target talent communities. This objective
was met by building relationships with relevant candidates and
creating a pipeline of talent.”
Health Safety and Environment (HSE) leaders were one of Vedanta’s key hiring priorities. The
HR team used LinkedIn’s Global Recruiter license to access global, senior and expat talent to
hire for these important and specialised roles. Moreover, through the Recruiter tool, the
talent acquisition team was able to identify candidates who are most likely to thrive in these
niche roles.
Madhu Srivastava
CHRO – Cairn Oil & Gas
Head Recruitment for
Vedanta Group
2 Mining for leadership roles

5. THE APPROACH
3 Appealing to the highly skilled
HSE roles are extremely hard to fill due to the global levels of compliance that Vedanta needs to
have in their plants. These roles require highly skilled individuals with expertise in areas such as
physics, geology, petroleum engineering, drilling and so forth. Most positions that needed to be
filled required a minimum of 20 years of experience.
LinkedIn enabled Vedanta to connect directly with those who fit the role. Relevant content
published on their career page also facilitated an authentic connection between potential
candidates and the company.
“We took a talent engagement approach for this project,
focusing on the complete candidate journey. This led to not
just fulfilment of strategic roles that were open at that time,
but also resulted in positive brand recall within our target
talent pools on LinkedIn.”
Richa Saraswat
Manager – Talent Acquisition

6. Vedanta Career Page
Company
Overview
Showcase
your
company
culture
Highlight
jobs at the
company

7. worth of cost
savings in FY
2017-18
USD
1.2M
Vedanta was able to noticeably increase brand awareness. Additionally,
collaborating with LinkedIn resulted in a remarkable ROI and a significant decline
in the cost to hire.
THE RESULTS
43%
growth in career
page followers
80%
of HSE
leadership
hiring closed via
LinkedIn
29
critical positions
closed during the
year through
LinkedIn
*All result metrics for FY2017-18

8. “At Vedanta, we are driven by results and believe in an analytical
approach. Partnering with LinkedIn enabled us to translate this
ideology to hiring as well. The ROI driven planning empowered us to
hire highly skilled global talent. Moreover, the ROI exceeded
expectations as we opened doors to pioneering leaders.”
Suresh Bose
Head – Group HR

9. Founded in 2003, LinkedIn connects
the world’s professionals to make
them more productive and successful.
With over 575 million members in
more than 200 countries and
territories worldwide, including
executives from every Fortune 500
company, LinkedIn is the world’s
largest professional network.
offers a full range of solutions to
help organizations in various
stages of growth recruit relevant
talent, build their brand, and
grow their business.
If you're curious about social recruiting,
join us in discovering the possibilities. `
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