While Sydney is the financial capital of Australia, it's interesting to see financial professionals are most in demand in Perth. Why? Download this report to engage with this critical group. Find more Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Insights
Which skills are in short supply?
The most in demand skills amongst this talent pool right
now reflect the current economic environment, with
mergers and corporate restructuring amongst the top 3.
Governance, strategy and risk management are also key
skills. Recruiters are using keywords to find talent with
relevant talent, skills are a vital way for companies to find
the right candidate.
Executive summary
Companies looking for financial services professionals
can look to LinkedIn for this talent pool. Did you know
while Sydney is the finance capital of Australia with
around 40% of this talent pool, financial professionals
are most in demand in Perth, evidence the mining and
energy boom’s impact is having knock on effects.
• There are over 94,000 financial professionals
throughout Australia, in audit, accounting and
analysis functions
• Sydney is the most predominant region for this
talent pool, with almost 40,000 members
• Demand is lagging in Melbourne and Adelaide,
with a member in Perth, 2-3 times more likely to be
approached by a recruiter
• Strategy skills are most in demand, along with
merger and acquisition experience and as a sign of
the economic environment, corporate restructuring
and risk management are also sought after
• Unsurprisingly, these professionals are financially
driven, they value excellent compensation and
benefits above other value propositions when
considering jobs
Overview
LinkedIn data can be used to evaluate the supply and
demand profile of talent pools. Our data shows that
there is disparity in the demand amongst the various
regions in Australia for financial services talent. The
majority of this talent pool resides in Sydney, Melbourne
and Brisbane. A higher demand index means that
the average professional in a region is receiving more
contact from recruiters than peers in other regions.
Where should you look for talent?
• Untapped: These mid-sized markets have relatively
lower demand, meaning hiring is likely to be easier
• High-Demand: These are the largest markets, where
overall demand is also highest and hiring may be
difficult
• Saturated: These small to mid-sized markets also have
very high demand, meaning hiring is likely to be difficult
May 2013
Financial Professionals
in Australia
Audit, accounting and analysis focus
500 1,000 2,000 5,000 10,000 20,000 50,000 100,000
0
10
20
30
40
50
60
70
Sydney
Perth
Newcastle
Adelaide
Melbourne
Brisbane
HIGH-DEMAND
UNTAPPED
SATURATED
Members
DemandIndex
Region Quadrant

2. What are financial professionals looking for?
Percentage who believe each attribute is important when considering a job opportunity
1. Employees’ Networks
Engage with the talent already connected to your employees
A world of LinkedIn members – including your employees – are connected to this talent pool
2. Company Followers
Post relevant information about your company and industry
Members are nearly 3x more likely to apply for jobs at companies they follow
3. Company/Career Page
Give candidates a picture of what it’s like to work for your company
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly
Want to learn more about how your company is already connected to this talent pool and how you can best leverage
these assets to reach this important talent pool for job opportunities? talent.linkedin.com
Source: Australian LinkedIn financial services members July 2012 – Online survey – 106 respondents
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
How can you reach out to this critical talent pool?
Financial professionals value compensation and benefits above work life balance and a strong career path, but compared
to other professionals they value a career path more by 26%. They are also more interested in cultural fit (+25%) and job
security (+26%) but in comparison, less interested in work life balance. So when recruiting for this talent pool, you can be
more competitive by ensuring your messaging and value propositions align with these attitudes.
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your financial
services roles positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates –
active or passive.
EXCELLENT COMPENSATION & BENEFITS
GOOD WORK/LIFE BALANCE
FLEXIBLE WORK ARRANGEMENTS
STRONG CAREER PATH
CHALLENGING WORK
STRONG EMPLOYEE DEVELOPMENT
JOB SECURITY
CULTURE THAT FITS MY PERSONALITY
Finance Avg
47.0%
41.0%
40.0%
37.0%
32.0%
26.0%
25.0%
50.0%
50.0%
53.0%
32.0%
32.0%
29.0%
31.0%
24.0%
26.0%