Our product experts cover how to increase your InMail response rates, how to reach more candidates on mobile, search enhancements and more. Learn more: https://lnkd.in/gAdGR9a

1. LinkedIn Talent Solutions
May 2017 Quarterly Product Release
Jeff Weiner
Chief Executive Officer
Andrea Webb
Customer Success Manager
Andy Best
Customer Success Manager

2. Our mission
Lead Gen Forms
New media targeting
Target
Jobs Tab on Mobile
Salary on Jobs
Attract
InMail Analytics
New search filters
Convert
Unlock insights from the world’s largest community of open professionals
to empower businesses to efficiently target, attract and convert the right talent

3. Quarterly webcasts
Lnkd.in/productupdates
Product Updates
NEW WEBSITE FOR

4. New In Product Education
“What’s new”
Button in-product that will light up each quarter
when there are new feature releases. Provides a
quick snapshot of the newest features.
Hopscotch for new features
Each new feature will also have a more
detailed description available (for the
larger features, a video may be available)
Link out to the
QPR microsite
Red dot signals new feature and
message available

5. Top Releases
New inMail Analytics
Convert
Jobs Tab on Mobile
Today’s Job Matches
Attract

6. Intuitive, easy to use insights
to improve response rates
Higher Response Rate
BETTER ANALYTICS,

7. InMail Analytics
IMPACT
30
%
expected increase
• Identify candidates who are
more likely to respond
• Know which templates are
doing well
• Data driven conversations
with stakeholders

8. How it works
View your current
performance against
industry benchmarks
See how you’re
trending over time
Get details on
accepts, declines,
and credits used
Easily select the time
periods for which you
want to view
performance
See when the report was last updated

9. How it works
Use insights from these candidate
segments to inform future
strategies.
● Spotlights: See which
spotlights get the highest
response rates
● Companies: Understand
candidates at which
companies are responding
better than others
● Templates: When using
templates, find out which
templates perform best.

10. “Your communication with the business is a
thousand-fold better. When you can sit down
with leadership and come to them with real
data, you’re able to show them what’s working
and what’s not.”
ERIC YAEGER, ENGINEERING RECRUITING,
PANDORA

11. Jobs on Mobile

12. Weekly Job Users
20M
members view jobs on Linkedin each week
2X from 2015

13. THE MOBILE
ERA
With information increasingly at our fingertips,
consumers expect ease and relevance.

14. 50% more candidates
New, standalone jobs tab
New Jobs Tab
LINKEDIN MOBILE APP

15. Jobs tab on Mobile
IMPACT
50%
increase in people
viewing jobs

16. Personally curated matches
Today’s Job Matches
LINKEDIN MOBILE APP

17. Responds to real-time feedback
Today’s Job Matches
LINKEDIN MOBILE APP

18. Tips for converting talent in the mobile era
• Be concise: On a small screen, you have limited time and real estate
to communicate why a candidate should choose you
• Be personal: Connect to candidates right away. Focus job
descriptions on the needs of the candidate, a tactic that yields 3x as
many highly-rated applicants1
• Be easy: Optimize your apply process for mobile. 3 in 4 candidates
drop off before completing an application!
1Bersin by Deloitte, Global Human Capital Trends

19. Additional Updates
Open to
Relocate
Precise search
filters
Years of
Graduation
Filter

20. Open to Relocate Clearly see who’s open
to relocate.
When you search by
location, you will now see
candidates who are open
to relocate to that location
- even if they don’t
currently live there.
Personalize your
outreach.Hover over the
‘Open to new
opportunities’ decoration
to view all locations that
candidate is open to
moving to.
Expand your available
talent pool.
Easily toggle between
people who live in the
chosen location or expand
the pool and include
people who are willing to
relocate to the location

21. More flexibility in your search
Custom select the minimum & maximum # of years of
experience, years in current company or current position
to easily find the talent you are looking for
Graphic distribution of your talent pool
Utilize the visual distribution of your talent pool across
varying years of experience to focus or broaden your
search as needed.
New, precise search filters
Search more easily by “years of experience”, “years in current company” or
“years in current position”

22. Increase efficiency in your search
Easily search for candidates based on year of graduation
without having to enter a long list of schools
Reach more quality candidates
Expand your reach to include more quality candidates
irrespective of schools attended
Year of Graduation Filter
Simplify your search & reach more quality talent when searching by year of
graduation

23. Things you should know
Jobs Updates Recruiter Updates Talent media
updates

24. Drive event sign ups
Generate leads for recruitment events, on-campus
recruiting or upcoming webinars
Collect B2B leads for Search & Staffing
Quickly collect a list of potential clients interested in
working with you
Collect relevant lead information
Choose up to 7 fields for your form, including email,
phone, name, industry and company - populated directly
from member profiles
Access leads in Campaign Manager
Lead information available for export to CSV or a CRM
Lead Gen Forms
Tool for Sponsored Updates that allows you to collect a list of leads through a
lightweight form

25. Engage talent you can’t reach anywhere else - and
who are most likely to respond
● Recruitment Ads and Sponsored Updates reach
your most engaged audiences with relevant
content and brand messaging and drive them to
your jobs, Career or Company page
Reach your employees’ first degree connections
● Your employees are already connected to the
talent you may be looking to reach: on average,
20-35% of a company’s new hires come from
their employees’ first degree networks
● Pilot customers saw 1.7x the typical CTR for
Recruitment Ads
Reach your company followers
● Followers represent an engaged pipeline of
talent: they are 3x more likely to apply to your
open opportunities
First Degree Connections & Follower Targeting
Two new targeting facets for Recruitment Ads and Sponsored Updates
Flexis
Coming
June 1

26. Attract more qualified candidates
Salary is a top criteria for most job seekers
Screen candidates with unrealistic salary
expectations
Salary on Jobs
Attract more of the right candidates
New! See salary
estimates for this
job.

27. Ensure everyone is using their fair share
Set a maximum monthly threshold for select/all
users to ensure all seat holders have sufficient
inMails
Send more personalized inMails
Restrict select/all users from sending bulk inMails
and ensure sufficient personalization to elevate
your talent brand
InMail Allocation
Allow admins to ensure optimal allocation of inMails across all seat holders by setting a maximum threshold for a selected
group of seats

28. Additional Resources
To learn more, please visit the product updates page on LTS:
lnkd.in/productupdates