The document summarizes a presentation about revamping healthcare recruiting strategies and best practices on LinkedIn. It discusses top challenges in healthcare recruiting such as increased hiring needs without increased budgets. It also provides tips for using LinkedIn to connect with active and passive candidates, engage with healthcare professionals through groups and content sharing, and amplify an employer brand. Specific actions recruiters can take include reviewing their company page from a candidate's perspective and leveraging employees' LinkedIn connections.

1. Recruiting for Healthcare
Revamp Your Strategy and Best Practices
Thanks for joining us! We will begin shortly, in the meantime:
 Please address questions to ‘All Panelists’ on the right of the screen
 Use #hiretowin when tweeting
 Presentation and recording will be sent within 48 hours
©2014 LinkedIn Corporation. All Rights Reserved.

2. Who you’ll hear from today…
Rob Humphrey
Senior Marketing Manager, LinkedIn
@therobhumphrey
linkedin.com/in/robhumphrey
Bobby Matthews, PHR
Talent Acquisition Supervisor, Mount Sinai Health System
@MountSinaiJobs
linkedin.com/in/bobbydmatthews
#HiretoWin
2

3. Things we’ll cover in the next 30 minutes…
1
2
Top 3 Healthcare Challenges and How to Solve Them
3
Customer Spotlight: Mount Sinai Health System
4
4
#HiretoWin
Snapshot of Healthcare within LinkedIn
Things to Start Doing Tomorrow
3

4. LinkedIn: A global pool of talent
13M+
4M+
1M+
7M+
5M+
2M+
6M+
1M+
1M+
UNITED KINGDOM
FRANCE
9M+
CANADA
ITALY
NETHERLANDS
BELGIUM
SPAIN
TURKEY
SWEDEN
DENMARK
93M+
UNITED STATES OF
AMERICA
1M+
SAUDI ARABIA
16M+
24M+
1M+
2M+
2M+
1M+
INDIA
1M+
INDONESIA
MALAYSIA
UNITED ARAB EMIRATES
PHILIPPINES
SINGAPORE
BRAZIL
5M+
AUSTRALIA
3M+
SOUTH AFRICA
277M+
#HiretoWin
Members
worldwide
1M+
NEW ZEALAND
+2
187M
New members per second
Monthly unique members
4

5. Who are Healthcare Practitioners on
LinkedIn?
•
Nurses
•
Medical Technicians &
Assistants
•
Physicians & Surgeons
•
Other healthcare
practitioners*
2.7MM
Healthcare
Practitioners on
LinkedIn
* – Other healthcare practitioners (HCPs) include: psychologists, mental health professionals/therapists, dentists, and pharmacists.
#HiretoWin
5

6. Healthcare professionals are increasingly
engaging with social media

LinkedIn captures over
2.7M Healthcare
practitioners on LinkedIn

42% of them log in at
least once a month

Healthcare professionals
have increased their
mobile usage 60% in the
last year
Source: LinkedIn Analytics, November 2013
#HiretoWin
6

7. In 2013, LinkedIn is the primary social media
preference for Healthcare professionals
Source: AMN Healthcare “Use of Social Media and Mobile by Healthcare Professionals: 2013 Survey Results”
www.amnhealthcare.com
#HiretoWin
7

8. Agenda
1
2
Top 3 Healthcare Challenges and How to Solve Them
3
Customer Spotlight: Mount Sinai Health System
4
4
#HiretoWin
Snapshot of Healthcare within LinkedIn
Things to Start Doing Tomorrow
8

9. Top 3 Challenges for Healthcare
50%
1. Facing increasing in hiring
with no increase in budget
25%
50% 46%
0%
Increase in Hiring
Healthcare
Increase in Budget
Global
#1 Priority
2. Finding the right talent for
niche roles
3. Positioning company as a
great place to work
28% 31%
recruiting highly-skilled talent
60%
56%
50%
40%
Investing More in Talent Branding
Healthcare
#HiretoWin
Global
9

10. How do I solve these challenges?
#HiretoWin
10

11. Communicate with active and passive talent
#HiretoWin
11

12. Healthcare professionals are actively sharing
content on the LinkedIn platform
Top Trending Topics
Trending Articles
(November 2013)
Healthcare
•
•
Lack of Doctors May Worsen as Millions Join Medicaid Rolls
Instead of the ER: Paramedics making house calls to chronic patients
Self-esteem
•
•
Mentally Strong People: The 13 Things They Avoid
Life is Stressful: 10 Things To Stop Tolerating
Leadership
•
•
Forget The Selfie. Let's Make 2013 The Year Of The Unselfie
The Top 10 Books For Professionals
Business
•
•
Leadership Is About Emotion
Why Every Leader Should Know How to Write
•
CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician
Services
Electronic Health Records' ‘Make-or-Break Year’
Physicians
•
Source: LinkedIn Analytics, December 2013
#HiretoWin
12

13. 1. Make it your content they share
13

14. 2. Join Groups
#HiretoWin
14

15. 3. Amplify your talent brand
#HiretoWin
15

16. 4. Make your interactions count
Be a subject matter expert, sharing relevant information.
Follow the Rule of 3’s
1). Personal post
#HiretoWin
2). Industry related post
3). Recruiting / Talent post
16

17. 5. Here is the best kept secret on LinkedIn for
healthcare recruiters
#HiretoWin
17

18. Agenda
1
2
Top 3 Healthcare Challenges and How to Solve Them
3
Customer Spotlight: Mount Sinai Health System
4
4
#HiretoWin
Snapshot of Healthcare within LinkedIn
Things to Start Doing Tomorrow
18

19. Customer Spotlight:
Bobby Matthews, PHR
Talent Acquisition Supervisor, Mount Sinai Health System
@MountSinaiJobs
linkedin.com/in/bobbydmatthews
#HiretoWin
19

20. Agenda
1
Snapshot of Healthcare within LinkedIn
2
Top 3 Healthcare Challenges and How to Solve Them
3
Customer Spotlight: Mount Sinai Health System
4
4
Things to Start Doing Tomorrow
5
#HiretoWin
20

21. Things to start doing TOMORROW!
 Pretend you are a candidate and look at your company page, write
down your experience, then read this for inspiration.
 Look at your company page using LinkedIn’s mobile apps. Consider
that 33% of LinkedIn users access your brand via mobile.
 Update your company page by adding a new image or adding a
status update. Did you know you can target your updates?
 Look at your employees on LinkedIn. What % of your employee base
are on LinkedIn? Consider how you can harness that connectivity.
 Start thinking about the “art” of recruiting today, and forget about the
process – just for today. You might be surprised what you come up
with!
#HiretoWin
21

22. Recruiting for Healthcare
Revamp Your Strategy and Best Practices
Thanks for joining us!
 Stay relevant, subscribe to our blog http://lnkd.in/LTSBlog
 Continue the conversation #HiretoWin
 The presentation and recording will be sent within 48 hours of the
webcast
©2014 LinkedIn Corporation. All Rights Reserved.