The document discusses how LinkedIn can help small and medium-sized businesses with hiring. It highlights that LinkedIn has over 300 million members worldwide, including over 2 million members from SMBs. LinkedIn solutions like personalized job targeting, talent brand development, and proactive search can help SMBs find qualified candidates, build their employer brand to attract candidates, and directly outreach to candidates. These solutions address common SMB hiring challenges like having limited time and resources to source candidates.

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Every Business Starts Small

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What makes Small Business Unique?

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The majority of SMBs are growing and one in
six are in hyper growth mode
4
GROWTH
Increase in Overall Revenue
Compared to Last Year
48%
36%
16%
NON-GROWTH
Decrease/No Change in
overall revenue YoY
HYPER GROWTH
Significant Increase in Overall
Revenue YoY

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Active vs.
Passive –
So What?
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Small Businesses face unique challenges in hiring
top talent
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Difficulty establishing
talent brand v.
established players
Limited time to source
Cyclical hiring needs
Automated delivery of
qualified candidates
Quick and easy building of
talent brand
Automated solution all the time,
Proactive sourcing when you
need it
Traditional Hiring Agile Hiring

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Monthly uniques Source: Comscore
LinkedIn: A deep, wide, and rich talent pool
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102M+
N. America
20M+
L. America
&
Caribbean
65M+
Europe,
Middle East
& Africa 39M+
Asia Pacific
300M+
Members Worldwide
+2
New Members
per Second
2M+
SMB Members on
LinkedIn
7,000
SMB LinkedIn
Customers

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Bay Area LinkedIn
8
 600 SMB Customers
 Representing over 34K employees
 12K hires on LinkedIn (in the past 12 months)

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of Silicon Valley

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LinkedIn’s Solution for you as a SMB
Personalized
Job Targeting
The right job, in front of
the right people, even
when they aren’t
looking.
Talent Brand
Development
Leverage your authentic
brand to improve applicant
quality and quantity.
Proactive
Search
Enables direct candidate
outreach when you want it
and need it
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Personalized Job Targeting
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12. “I only hire a new role every few months, but
when I do, I want top talent”
“

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75% of professional are open to explore new careers
opportunities, while ONLY 25% are actively seeking

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Automated targeting of your jobs to top
candidates, ensured visibility over the competition
 Powerful algorithm
puts your jobs in
front of the best
candidates across the
entire network
 Sponsoring jobs
guarantees top
placement and yields
30-50% more
applicants!
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Amazon
Sr. Java Engineer
JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Gap Inc.
Product Marketing Director
Java Engineer
Big 5 Sporting Goods Big 5 Sporting Goods
Product Marketing Manager

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Talent Brand Development
15

16. “No one has heard of our company”
“

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83% Say employer brand has significant impact on
ability to hire great talent
Build a BIG Talent Brand to compete
against your larger competitors

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Leverage your employees
Companies with Brand
Ambassador Ads receive 66%
more Career Page visitors
When they research your company
Easily build your talent brand to attract top
candidates over the competition
+
Associate
JOBS YOU MAY BE INTERESTED IN
Expedia, Inc.
Associate
JOBS YOU MAY BE INTERESTED IN
Expedia, Inc.
When they visit your employees’ profiles
Expedia, Inc. Careers
AssociateAssociate
18
James Davis
Picture Yourself at Expedia, Inc.
Showcase your talent brand
Career Page Followers are 3x
more likely to apply to your jobs

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Proactive Search
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20. “I don’t have the time or resources
to find candidates”
“

21. “LinkedIn is second to none. It has been the best
investment for our recruitment strategy.
We build a pipeline of high-quality candidates, and it
has been a fantastic experience.”
Tracy Heverly, Human Resources and Program Manager, Bluebeam Software, Inc.
Let LinkedIn do the heavy lifting for you…

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Veteran MobileTop Performer
Network access enables proactive
search for ideal candidates
Added to project
Met them. Ready to move in 6 months. Follow up in Oct.
Sales Associate
Sales Associate
Engage candidates directly
with personalized InMail
Proactively search and engage talent when
you want to
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ACME Systems
James Davis
500+
Connections
2nd
Sales Associate
Companies who engage
candidates with talent branding can
increase their InMail response rate
by 2x

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Personalized
Job Targeting
The right job, in front
of the right people,
even when they aren’t
looking.
Proactive
Search
Enables direct
candidate outreach
when you want it and
need it
Talent Brand
Development
Leverage your
authentic brand to
improve applicant
quality and quantity.
2M+
SMB Members on LinkedIn