William Maurer, General Motors General Motors recently went through a major overhaul in-sourcing all of our TA functions. Through this, we had to build a global sourcing platform and define the roles and responsibilities associated with being a world-class sourcer. Current market conditions and the evolution of TA had a large part to play in our strategy. William will discuss this journey and how GM defines success. Key highlights: How sourcing has evolved. How sourcers can impact your organization outside of data mining. The keys to defining / measuring success. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

2. ​ William Maurer
​ Global Sourcing Manager, General Motors
​ William.Maurer@gm.com
​ @_recruitingnerd
Sourcing Re-Defined

3. • The challenge
• A new definition
• Our hunt for talent
• Conclusion
• Q&A
Today’s
agenda

5. It’s very difficult for a third party vendor to
understand and reflect our business around the
world…How can you convincingly talk to someone
and describe the culture and convince them to
move? We had reduced recruiting to a transaction
and a cost to be minimized. We realized we had
made a strategic error.
​ Bill Huffaker

7. Our challenges
Influx of new
talent
• Had to hire quickly;
incorporating people of
various skill levels and
backgrounds
• In a state of constant
change as we create
our foundation on the
fly
Influx of new
ideas
• Hiring teams have
misconceptions due to
previous experience
• Antiquated ideas or
lack of foundational
knowledge by hiring
teams
Perception of
Detroit
• Highly publicized
bankruptcy
• Negative portrayal in
the media
Perception of
our industry
• Stuffy / conservative
image
• Lack of knowledge
surrounding our
breakthroughs in
technology and
innovation

8. A new definition

9. • Search Expert
• Ambassador
• Strategist
• Teacher
Modern
Day
Sourcer

10. Teacher
Increases the skill level
of TA
Creates Talent
Ambassadors
throughout the
organization
Helps hiring teams see
new perspectives
Strategist
Advisor vs. Order Taker
Effectively leverages
company resources
Ensures alignment
between functions
Ambassador
Effectively overcome
misconceptions
Communicate the EVP
Build our brand to be a
differentiator
Key impacts
Search Expert
The heart of what we do
Quickest way to build
credibility
Necessary for the other
components

11. The challenge was breaking new ground while
retaining core competencies

12. • Communication
• Presentation skills
• Learning agility
• Problem solving

13. Your attitude, not your aptitude, will
determine your altitude.
​ Zig Ziglar

14. • Training
• Strategic tools
• EVP / Brand Awareness
• Early wins are crucial
Other considerations

15. • Social ownership (Student Teacher)
• Change in skill based outcomes
• Increase in engagement
• Direct feedback via survey
Measure a little differently
The team must understand –
productivity metrics are still at
the core of what we do

16. ​ Questions?
Thank you!