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Success with Diversity Recruiting 
#intalent 
Charmilla Kasper & Eliot Conaway – SoundCloud 
VonGretchen C. Nelson - The Nature Conservancy
#intalent 
Defining Diversity 
Charmilla Kasper & Eliot Conaway 
Recruiting Partners 
SoundCloud
#intalent 
3 Things 
Strategic Approach to Diversity at SoundCloud 
1. Self-Organized Groups 
2. Finding Focus 
3. Making a Business Case
Self-Organizing 
#intalent 
Why is it important?
#intalent 
Finding Focus 
Energy into Action
#intalent 
Making a 
Business Case 
Getting Buy-In
#intalent 
Adding Value 
Across the organization 
• Product 
• People 
• (Employer) Brand
#intalent 
If we do this right, 
we’ll be a better company. 
- Eric Wahlforss, CTO
#intalent 
Measuring Results 
Doubled the # of Female Engineers 
Conference Sponsorship 
Diversity Statement 
HR Processes e.g. relocation of same-sex 
partners
#intalent 
Diversity Recruiting Trends 
VonGretchen C. Nelson 
GLOBE Programs Director & Global Diversity Programs Manager 
The Nature Conservancy 
Talent Connect 2014
#intalent 
Three Effective Elements for Diversity Recruiting! 
1)Outreach 
2) Branding & Proactive Engagement 
3) Sourcing
OUTREACH
#intalent
OUTREACH 
1) TNC’s GLOBE (Growing Leaders on 
Behalf of the Environment) Program 
#intalent 
2) LinkedIn Groups 
3) Employee Connection 
a) Employee Resource Groups
Branding & 
Engagement
BRANDING & PROACTIVE ENGAGEMENT 
#intalent 
1) CEO/President 
a) Influencer on LinkedIn 
2) Employee Ambassadors 
a) Human Resources and Hiring Managers 
b) Employees, Interns, and Volunteers 
3) Utilize Media Tools 
a) Videos, Pictures, Web links & Blogs
SOURCING
#intalent 
SOURCING 
1) Communication 
1) Analyze your approach 
2) Be Knowledgeable of job openings 
2) Give Passive candidates time to breathe 
1) Candidate Research: 48-72 hours 
2) Share additional information on department 
and organization 
3) Be prepared 
1) LinkedIn Groups & Geographical 
Awareness
#intalent 
What are your WINs? 
Diversity Statement from CEO 
"Increasing staff diversity is not only 
the right thing to do, but essential to 
achieving our mission. Global threats to 
the environment affect people of all 
backgrounds, beliefs and cultures. 
Making a real difference will require the 
rich blend of perspectives, ideas and 
viewpoints that only a truly diverse 
workforce can provide." 
Mark Tercek 
President and CEO, The Nature 
Conservancy 
TNC WINs: 
• Executive Level Buy-In 
• Diversity Steering Committee 
• 57% Women across TNC 
• Active Employee Engagement 
• Four active ERGs 
• Pipeline for Talent through LEAF 
and GLOBE Programs 
• Community Engagement 
• Diverse Workforce 
• Diversity Recruiting & Sourcing 
with focus on diverse candidate 
slate
Success with Diversity Recruiting | Talent Connect San Francisco 2014

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Success with Diversity Recruiting | Talent Connect San Francisco 2014

  • 1. Success with Diversity Recruiting #intalent Charmilla Kasper & Eliot Conaway – SoundCloud VonGretchen C. Nelson - The Nature Conservancy
  • 2. #intalent Defining Diversity Charmilla Kasper & Eliot Conaway Recruiting Partners SoundCloud
  • 3. #intalent 3 Things Strategic Approach to Diversity at SoundCloud 1. Self-Organized Groups 2. Finding Focus 3. Making a Business Case
  • 4. Self-Organizing #intalent Why is it important?
  • 5. #intalent Finding Focus Energy into Action
  • 6. #intalent Making a Business Case Getting Buy-In
  • 7. #intalent Adding Value Across the organization • Product • People • (Employer) Brand
  • 8. #intalent If we do this right, we’ll be a better company. - Eric Wahlforss, CTO
  • 9. #intalent Measuring Results Doubled the # of Female Engineers Conference Sponsorship Diversity Statement HR Processes e.g. relocation of same-sex partners
  • 10. #intalent Diversity Recruiting Trends VonGretchen C. Nelson GLOBE Programs Director & Global Diversity Programs Manager The Nature Conservancy Talent Connect 2014
  • 11. #intalent Three Effective Elements for Diversity Recruiting! 1)Outreach 2) Branding & Proactive Engagement 3) Sourcing
  • 14. OUTREACH 1) TNC’s GLOBE (Growing Leaders on Behalf of the Environment) Program #intalent 2) LinkedIn Groups 3) Employee Connection a) Employee Resource Groups
  • 16. BRANDING & PROACTIVE ENGAGEMENT #intalent 1) CEO/President a) Influencer on LinkedIn 2) Employee Ambassadors a) Human Resources and Hiring Managers b) Employees, Interns, and Volunteers 3) Utilize Media Tools a) Videos, Pictures, Web links & Blogs
  • 18. #intalent SOURCING 1) Communication 1) Analyze your approach 2) Be Knowledgeable of job openings 2) Give Passive candidates time to breathe 1) Candidate Research: 48-72 hours 2) Share additional information on department and organization 3) Be prepared 1) LinkedIn Groups & Geographical Awareness
  • 19. #intalent What are your WINs? Diversity Statement from CEO "Increasing staff diversity is not only the right thing to do, but essential to achieving our mission. Global threats to the environment affect people of all backgrounds, beliefs and cultures. Making a real difference will require the rich blend of perspectives, ideas and viewpoints that only a truly diverse workforce can provide." Mark Tercek President and CEO, The Nature Conservancy TNC WINs: • Executive Level Buy-In • Diversity Steering Committee • 57% Women across TNC • Active Employee Engagement • Four active ERGs • Pipeline for Talent through LEAF and GLOBE Programs • Community Engagement • Diverse Workforce • Diversity Recruiting & Sourcing with focus on diverse candidate slate