The art & science of digital connections | Talent Connect Anaheim

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Dave Hazlehurst, Partner & Director, Client Services, Ph Creative Dave shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

Recrutement & RH

#TalentConnect
@googledave
of Digital Connections

#TalentConnect
@googledave
“Strategy without tactics is the slowest
route to victory, tactics without
strategy is the nose to defeat”
SUN TZU
The Art of war

@googledave

#TalentConnect
@googledave
We believe in challenging
the status quo and doing
things differently
Apple - WHY?
Our Products are
beautifully designed and
easy to use
Apple - HOW?
We make Great Computers
etc
Apple - WHAT?

#TalentConnect
@googledave
Ethos
Pathos
Credibility - Trust
Logos
Consistency - Logic Emotions - Imagination

#TalentConnect
@googledave
Behaviour Influence Persuade

#TalentConnect
@googledave
1. Persuasive
Facts & Figures
2.Be Truthful
3.Bullshit
Monitor
4. Thought
Leader
1. Drivers
2.Speed
3. Lead with
empathy
4. Same
Wavelength
5. Pain &
Pleasure

#TalentConnect
@googledave
4. Thought
Leader
1. Persuasive
Facts & Figures
2.Be Truthful
3.Bullshit
Monitor
1. Drivers
2.Speed
3. Lead with
empathy
4. Same
Wavelength
5. Pain &
Pleasure

#TalentConnect
@googledave
#TalentConnect
@googledave

#TalentConnect
@googledave
#RecruitIn
@googledave
HAPPY FEARSAD ANGER ANTICIPATION

#TalentConnect
@googledave@googledave
#TalentConnect

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ATS

#TalentConnect
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Silver and Bronze medalists….
Image….
@googledave
#TalentConnect

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@googledave@googledave
nurture
#TalentConnect

#TalentConnect
@googledave
#intalent
@googledave

#TalentConnect
@googledave@googledave
THE C*
wORD
MAKE
FRIENDS
#TalentConnect

#TalentConnect
@googledave
Persona has a
problem but is not
aware of the solution
SEE
Has a problem
and is
researching the
solutions
THINK
Aware of your
solution,
convince them!
DO
They’re a
customer
encourage to buy
and share more
DELIGHT

#TalentConnect
@googledave
BLOGS
QUESTIONAIRES
INFOGRAPHICS
COMPETITIONS
NEWSLETTER

#TalentConnect
@googledave
1. Satisfied with what one is
or has; not wanting more or
anything else.

#TalentConnect
@googledave
BULLSHI
T!
@googledave

#TalentConnect
@googledave
Be
genuine,
Be
sincere,
Be
authen/c

#TalentConnect
@googledave
#RecruitIn
@googledave

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@googledave
Maya Angelou
@googledave
“People may forget what you said or
did, but they will always remember
how you made them feel”

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googledave@ph-‐crea/ve.com

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