There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014
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From Talent Connect San Francisco, Novo Nordisk's Michael Hakeem shares how he built a streamlined and effective global recruitment team, and how he leverages analytics to continually optimize and scale. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
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There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014
- 1. “There’s no such thing as a hard to fill position!” Michael Hakeem Senior Manager, Talent Attraction & Operations, Novo Nordisk Linda Moeller Strategic Product Consultant, LinkedIn #intalent
- 3. About Novo Nordisk § World leader in diabetes research, care, and treatment § Over 40,000 employees worldwide (over 5,000 in US) § More than a decade of double-digit sales growth § US Growth projection – 12,000 employees by 2020 #intalent
- 4. Plainsboro, NJ West Lebanon, NH North America Headquarters Biopharmaceutical Drug Clayton, NC Manufacturing and Production Seattle, WA Insulin manufacturing and production Novo Nordisk Research Center #intalent Type 1 Diabetes R&D Center
- 5. We are proud of our culture! Ranked #1 in the Global 100 Most Sustainable Corporations in the World index by Corporate Knights Named on FORTUNE’s “100 Best Companies to Work For” for the 5th consecutive year, currently #72 Second consecutive ranking on Science Top Employers list Triple Bottom Line
- 6. Our Journey
- 7. $ Job Boards $ Agencies $ Advertising 1 Hire Unselected Trashed 1 Time Use Of Prospects Previous Approach § Extremely long time to fill § Agency spend out of control § No proactive pipelining § Inability to track cost per hire #intalent
- 8. Search CRM And ATS Post To Job boards Tweet This Job Search & Post On Linked Ask For Referrals Post On Facebook Post On Craigslist Send To Previous Prospects Post To Blog Post On Niche Boards Post On Industry Sites Reactive Recruitment #intalent
- 9. Integrated Talent Model DATA #intalent
- 11. Recruiting is Your Job #intalent
- 12. Creating Brand Ambassadors Through Corporate Lunch & Learns #intalent
- 13. Leveraging the Brand § The strategy page is a vehicle for both Talent Acquisition (TA) and the LoB to showcase current openings and a specific area of the organization. § Lunch & Learns are held to help managers leverage both the strategy page and build their professional brand and network. § Results are tracked using tags aligned to LOB postings. #intalent
- 14. Partnership with 9 lines of business 732 11 Pipeline Candidates Hires
- 17. Senior Sourcing team sits within Talent Attraction and is focused on sourcing/securing talent for hard-to-fill and/or business-critical positions as well as pipelining future talent. Reduce TTF and increase the quality of hires for hard-to-fill and/or business-critical positions Proactively built and maintain talent pipelines Reduce recruitment agency fees Objectives of AIS APIS Inside Search #intalent
- 18. Marketing APIS Inside Search #intalent
- 20. Branded SEO Landing Pages Understand vendor capabilities and products, one size does not fit all. Use data to track success of vendor initiatives. Supply & Demand Targeted Emails Pipelining Candidates Networking Branding Targeted Campaigns Employer Branding Vendor Partnerships Pipeline Building All Job Feed Candidate Screening SeeMore Targeted Advertising Analytics #intalent
- 21. Novo Nordisk Measurement Source Type Visits Subscribes Apply Starts Apply Completes Qualifieds Interviews Offers Hires Applies Per Hire Source Cost Cost Per Visit Cost Per Hire Banner Campaign 0 0 3 0 0 0 0 0 0 .00 $ .00 $ .00 Blogs 0 0 14 14 14 1 0 0 0 .00 $ .00 $ .00 Career Site 0 0 164 336 318 30 6 6 56 .00 $ .00 $ .00 Career Site Services 0 0 146 96 94 11 2 2 48 .00 $ .00 $ .00 Direct 2,898 480 762 944 922 36 6 6 157 .00 $ .00 $ .00 Email 18,372 61 1,061 73 71 7 0 0 0 .00 $ .00 $ .00 Imported TC Member 0 0 0 2,613 2,467 315 90 90 29 .00 $ .00 $ .00 Industry Groups 299 56 55 44 44 2 1 1 44 3,965.40 $ 13.26 $ 3,965.40 Job Aggregator 4,333 203 245 379 371 15 4 4 95 81.87 $ .02 $ 20.47 Job Boards - Major 0 0 21 0 0 0 0 0 0 .00 $ .00 $ .00 Job Boards - Niche 1,144 268 420 118 113 4 0 0 0 2,756.03 $ 2.41 $ .00 Jobs2Web 21 1 0 0 0 0 0 0 0 .00 $ .00 $ .00 Monster 0 0 28 38 36 0 0 0 0 .00 $ .00 $ .00 Other 133 2 37 73 67 3 0 0 0 .00 $ .00 $ .00 Pay-Per-Click 28 0 15 9 9 0 0 0 0 14.30 $ .51 $ .00 RSS 98 24 35 50 48 3 0 0 0 .00 $ .00 $ .00 Search Engine 1,449 73 165 278 260 24 5 5 56 .00 $ .00 $ .00 Social Network 1,202 296 323 331 322 17 0 0 0 .00 $ .00 $ .00 Sourcing 0 0 1 1 1 0 0 0 0 .00 $ .00 $ .00 TOTAL 29,982 1,464 3,495 5,397 5,157 468 114 114 47 6,817.60 $ .23 $ 59.80 #intalent
- 22. LinkedIn Strategy at work Employees on LinkedIn 20% YOY Monthly Employee Profile Views 10% YOY Monthly Job Viewers 197,353 Followers 94% YOY Talent Brand Index 22,325 181,697 36,009 20.5% 110% YOY 44% YOY
- 23. Next Play with LinkedIn Targeted Branding Targeted Emails Networking/ Custom Groups Targeted Ad Campaigns Pipelining in Recruiter #intalent
- 25. Proactive Recruitment Using Multiple Channels openings Passive candidate capture Resume captured prior to job Media Plan for 680 Sales postings PROCESS 680 Openings 554 Candidates Pipelined 442 Qualified Candidates 127 Candidates Hired RESULTS Team of 3 sourcers pre-qualified 442 candidates prior to the jobs going live. This resulted in 127 hires #intalent
- 26. #intalent Strengthened employer brand
- 27. Reduced agency spend average$30,000 to $2,300
- 28. Decreased Medical Liaison time to fill 120 to 14 Days
- 31. § Initiate business partnership with metrics § Build talent pools with strategic business objectives § Build an integrated media strategy based on ROI 31 Our Advice