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Networking on LinkedIn 101

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Did you know that 70% of people were hired at a company where they had a connection? Learn how to build a strong LinkedIn network.

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Networking on LinkedIn 101

  1. 1. Networking on LinkedIn 101 Oliver Schinkten | March 2018
  2. 2. Housekeeping • Everyone on the line is muted • Q&A session to follow — please type questions in the Q&A box • A recording of the webinar and slides will be emailed to you • Please take survey 2
  3. 3. Today’s Host: Oliver Schinkten Oliver Schinkten Staff Instructor at LinkedIn Oliver’s Courses: - Learning LinkedIn - Learning LinkedIn Recruiter - LinkedIn for Students - Digital Citizenship
  4. 4. Today’s agenda • What is a network? • Why network? • Networking tips • Q&A 4
  5. 5. Free LinkedIn course available online • Course name: Learning LinkedIn • Step-by-step “how-to” guide for getting started on LinkedIn
  6. 6. Myths about LinkedIn
  7. 7. 1.LinkedIn is only for people who are looking for jobs.
  8. 8. 2. The best time to create a LinkedIn profile is when you need to look for a job.
  9. 9. 3. I don’t need a network.
  10. 10. What is a network?
  11. 11. “Networking is a deliberate activity to build, reinforce and maintain relationships of trust with other people to further your goals.” - Andrew Hennigan 11
  12. 12. Why network?
  13. 13. People with a strong network get up to 13x more job opportunities 13
  14. 14. Benefits of a network • Stay up-to-date & informed • Questions & advice • Feedback • Collaborate • Potential clients • Job opportunities
  15. 15. 70% of people were hired at a company where they had a connection 15
  16. 16. Benefits of a network 2nd degree 110,000 1st degree 645 3rd degree 4,000,000 • Adding connections 'unlocks' an exponential number of people. • “Friends of friends” that you can be introduced to, who may work at companies and industries you’re interested in.
  17. 17. Networking Tips
  18. 18. Update your profile 1.
  19. 19. Identify and use keywords 2. KEYWOR DS
  20. 20. Elaborate on work experience 3.
  21. 21. Form a networking strategy 4. Identify who you want to connect with! Build a solid foundation - Friends & family - Co-workers (current and former) - Classmates (current and former)
  22. 22. Connect with people that you know 5. You need solid foundational network to - Increase your credibility - Increase your reach
  23. 23. Use the Search bar to expand your network 6. Once you have a solid base, you can reach out to others - Similar field - Similar position - Alumni - Work at a company you would like to work for - Potential clients or collaborators
  24. 24. Personalize connection requests 7.
  25. 25. Join LinkedIn Groups 8.
  26. 26. Join LinkedIn Groups 8.
  27. 27. Use the Newsfeed 9.
  28. 28. Consume and share info 10.
  29. 29. Stay Active! • Share content • Create content • Give feedback • Join in on the conversations 29
  30. 30. 30 Feel free to reach out: LinkedIn: linkedin.com/in/oliverschinkten Twitter: @schink10 Free course: Learning LinkedIn
  31. 31. Q&A