Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
10. Accelerate
follower growth
Reach out to potential
clients & candidates and
convert them into followers
BUILD
Targeted
Campaigns
300% Follower base
increase
- Symphony Teleca
Ashfield Healthcare
13. Improve your follower engagement with
relevant messagingENGAGE
Page visitors see
the content that is
relevant to them
≤ 400%
increases in candidate
conversions achievable
with targeted content1
Career
Pages
Images
JOBS
Videos
1 Source: David Edelman, McKinsey & Company, “Quality & Relevance”, March 2014
14. Keep your followers
up to date
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
Content
Updates
Members are 61%
more likely to share
information as a result
of following your
company
61%
15. Accelerate your
engagement reach
uplift in click through
rates for updates25%
the usual
content traffic3x
Reach a wider audience with
sponsored updates before you even
have them as followers
ENGAGE
Sponsored
Updates
17. Promote your jobs to the best
candidatesRECRUIT
Relevant
Job Posts
Only the most suitable
candidates will see your jobs
Job posts are a great
engagement tool
Job visibility can be increased
with Sponsored Jobs
of members are interested in
job opportunities from
companies they are following79%
18. RECRUIT
Share
Jobs
Post jobs to
your network:
Your consultants have
networks on LinkedIn
Make sure that they are
sharing relevant opportunities
to these networks regularly
Line managers and teams
use the network