Customer Success - Leveraging the OGSM model
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Our Customer Success Team recently presented at ConnectIn London on the OGSM touching on the below: - What is OGSM: Understanding the methodology - OGSM for LinkedIn recruiters - Q&A with special guest Daniel Hayward
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Customer Success - Leveraging the OGSM model
- 2. Ian Mullen LinkedIn Gareth Jones LinkedIn Daniel O’Neill LinkedIn ConnectIn London 2014
- 3. Connect the world’s professionals to make them more productive and successful Linkedin Objective
- 4. What is OGSM: Understanding the methodology OGSM for LinkedIn recruiters Q&A with special guest Daniel Hayward Meet the Customer Success Team Customer Success Session Agenda
- 8. OGSM ; Strategic Planning How What Objective: defining an over-arching breakthrough vision • Stable, concise and reflective of your mission Goals: stepping stones to achieving the objective • Needs to be traceable, specific and quantitative • Specific, Measurable, Achievable, Compatible Strategies: the choices we make to achieve our objective • Where we choose to focus • Should be flexible Measures: numerical benchmarks on our progress • Determines if our strategies are working
- 9. “Inspired organizations think, act and communicate from the inside out” Simon Sinek; Author of ‘Start With Why’ Starts from the objective and work outwards Guides your short term success Provides a medium to long term focus Fits on one page Simple; clear; concise Allows iterations OGSM: Measures Goals Strategies Objectives Measures
- 10. Jane Jones Talent sourcer looking for the best and brightest in EMEA London| Internet Current: Acme Previous: LinkedIn Send a message 500+ Connections Background SUMMARY Entrepreneur, risk taker, passionate, doer and solutions thinker. A ‘roll up your sleeves’, act like an owner and love what you do, person. I lead Talent Acquisition for LinkedIn in EMEA across our sales organization, marketing solutions, and sales solutions team. Talent Acquisition transforms the future of an organization. Talent acquisition is about changing lives. Experience Recruiter Acme April 2012-Current (1 year 7 months) I joined Acme as the 1st Recruiter outside of North America back in September 2010. My journey to date has been amazing! Everyday I am challenged, learn something new, collaborate across multiple business units, develop process and system OGSM for Recruiters
- 11. Objective: • Become the number 1 mobile games company in the UK Goals: • Grow our UK Java Development team and raise awareness for future demands. • 10 Java developers offer accepted in 3 months • Create a pipeline of warm developers engaged in our brand Strategies: • Direct sourcing for passive talent • Utilize the Jobs network for active talent • Generate a warm talent pool via a market awareness campaign • Implement a structure to track leads over time for the future Measures: • Data to support if our strategies are working
- 12. Strategy 1: Direct Sourcing: • Where should you look for talent? • What skills and keywords should you look for? • What are the most popular groups? • Which industries employ java developer? • Who do we already know, have you leveraged your colleagues networks?
- 14. Strategy 2: Jobs network: • What skills and keywords should you use? • Join and post in popular groups? • What stands out to potential employees • Analyse your response flow • Go viral, share the opportunity, have you leveraged your colleagues networks?
- 16. Strategy 3: Awareness campaign: • Ramp communication naturally • Deploy media at scale • Allow the network to work for you
- 18. Strategy 4: Pipeline and track • Create a workflow or structure for all and communicate it • Develop different types of leads and track • Update your pipeline, and keep communication going
- 21. Measures • Create a workflow or structure for all and communicate it • Develop different types of leads and track • Update your pipeline, and keep communication going
- 23. Daniel Hayward “Transforming the way the world connects with talent!” 15 years in talent Acquisition & HR Current: Customer Success Lead at LinkedIn Goal: To maximize the success of our corporate clients aligning their strategic business and talent objectives Previous: Yum! Brands (Pizza Hut USA), Yum Brands!, Yum! Restaurants International (KFC UK & I)