Diversity in Recruiting with Clarify

Diversity in Recruiting
Padraic McMahon
LinkedIn
Rebecca Sewell
Clarify

Introduction to the European female audience on
LinkedIn

Table of Contents
Methodology
Female Audience on LinkedIn in Europe
Looking at differences between regions in Europe
What do women look for in a job and how do they utilize LinkedIn?

How did we conduct the gender analysis?
How LinkedIn determines members’ gender
Member
creates
account
Name
gets
mapped
with
gender
database
If match,
gender is
assigned
Members by Gender in EU
Female Male Unknown
Members whose gender could not be determined are not included in this analysis.

Female Audience on LinkedIn
23,000,000+
Top Employers
1. NHS
2. IBM
3. Accenture
4. PwC
5. Deloitte
Top Job Titles
1. Teacher
2. Administrative
3. Consultant
4. Nurse
5. Project
Manager
Top Schools
1. Universidad Complutense
de Madrid
2. Sapienza Università di
Roma
3. University of Amsterdam
4. Universitat de Barcelona
5. Università degli Studi di
Milano

The European Female Audience
on LinkedIn
7

For 1 female, there are 1.33 males
43% of LinkedIn members in Europe are
women
43%
57%
female
male

Number of Males and Females by Seniority
9
The gender gap is high for management
functions…
more men than
women in senior
positions
2.4X

% of Women in Seniority
10
… but is improving significantly compared to 5
years ago
Up to
14%
increase

Difference with male:female ratio by Industry
11
Women are more likely to work in educational,
medical or service industries

Difference with male:female ratio by Function
12
Women more often work in administrative,
community and healthcare function areas
Small gender
gap for high
profile functions

In South and East Europe, nearly 50% is female
Southern and Eastern European countries
have highest LinkedIn adoption proportion
among women

Nearly 1 in 2 members in Eastern Europe are
women nowadays
Up to +14%
increase

What are women looking for in a
job?
16

17
Women care about challenging work and a
good work/life balance

Women keep themselves up to date on industry
news, but are not actively pursuing a new career
Connect &
Communicate
43% Network with
other professionals
Research People &
Companies
52% Learn about what
other colleagues are doing
Professional
Insights
57% Stay up to date
on industry discussions
Seek Career
Opportunities
15% Research
Career Opportunities
- vs. average interesting
t
18

Key takeaways & Next Steps
1. Begin following some key thought leaders in the diversity space, to
see their tactics and presence on LinkedIn. EY, Intel, BP, IBM, and
of course – Clarify!
2. If you’re looking to brand yourself as a diverse employer, reach
passive audiences where they are – in the news feed and develop
a story and content strategy to engage with them over time.
3. Get help by reading the “5 Steps to Boosting Your Talent Brand
Through Content” at https://business.linkedin.com/talent-
solutions/c/14/7/content-marketing-guide-for-talent-acquisition
4. Feel free to reach out to your LinkedIn representative for further
information and insights on how to reach out to Diversity audiences
at scale.

Clarify
Diversity in Recruiting
Rebecca Sewell
Head of Talent Acquisition

t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd
Founded in Employees Turnover
2003 42 £4M
Claire Edmunds- CEO

• Integrity
• Respect
• Quality
• Hard work
• Positive work
environment
• Individual
development
• Making people feel
valuable and
connected
Values:
Ethos:

The teachers came from Uganda to our
offices
All proceeds from the
Tuck Shop go towards
the foundation
The Clarify team building teachers
accommodation in Uganda
The Clarify football team organise charity
tournaments

Diversity in Recruitment
• Look for values and behaviours, not
experience.
• Hires span all ages, ethnicities, culture &
religions.
• Recognising potential
• Be open to different skill sets and
personality types
Unconscious Bias
• “Blind” decision making
• No name bias
• Range of decision makers
• No call-outs of experience

Diversity Research
• 20% of field sales positions held by women in enterprise
technology
• Even less in sales management– or in several cases non-
existent
• Nature of selling is becoming more consultative
• Clarify want 20% of women in sales management by 2020

Recruit, Retain and Develop
This short video on the LinkedIn Career page boosted website
traffic and online job applications.

On

Our Journey
Diversity & Inclusion

Window into our Culture…
Promoting Diversity and Inclusion on LinkedIn

Punching Above Our Weight
• 35% of Clarify’s hires come from LinkedIn.
• 12% of applications are from women
• 25% of those are interviewed
• LinkedIn followers have increased
from 450 to over 2,958 in 12
months
• 47%of Clarify’s management
hires are women.
• 71% of followers are interested
in a potential career move with Clarify.

Best Practices
Be A Small Company Who Win Big
• Do More with less
• Use LinkedIn to promote your Employer Brand
• Post Powerful Content on Diversity & Inclusion
• Post all kinds of content
• It doesn’t have to be complicated
• Provide a “window into the
company’s culture”

Connect with Rebecca

Diversity in Recruiting with Clarify

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