Measuring Education Outcome with LinkedIn

1. Measuring education
outcomes with LinkedInIna Lessenich
Education Account
Lead
Christos Oikonomou
Sr. Insights Analyst

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How does LinkedIn help?
Measuring the career transformations of your graduates
Enhancing your Marketing strategy

3. What are Smart Flows?
Support
Quality Assurance
IT
Graduation Flows [ Red = Function before, Green = Function after]
The analysis tracks which
• Industries
• Seniorities
• Company Sizes
• and Functional Areas
incoming students work in, and compares that to where those same students go on to work
after graduation.
Function

4. Tracking your impact

5. Evaluate the outcome of your high education courses
686%
1092%
573%
596%
425%
46%
-28%
-39%Entry
Senior
Manager
Director
VP
CXO
Partner
Owner
Graduation Flows [ Red = Seniority before, Green = Seniority after]
Seniority
What does this mean for your
prospective students?
• Moving to a position with more
responsibilities - Leadership
• Which potentially generates a
higher salary
• Both outcomes aligned to what
motivates a prospect to continue
to higher education

6. Understand your impact on graduates’ career change
Engineering
Product
Management
Consulting
Entrepreneurship
Business
Development
Graduation Flows [ Red = Function before, Green = Function after]
Function

7. And share it with your prospects

8. Demand for MBA courses & Targeting

9. Identifying targeting opportunities
Entry
Senior
Manager
Director
VP
CXO
Partner
Owner
Graduation Flows [ Red = Seniority before, Green = Seniority after]
Seniority

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Summary
Smart Flows enables you to lead with course outcomes
Utilise Smart Flows to add depth to your admissions strategy