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LinkedIn Sourcing
Talent Mining
Glen Cathey
VP, Global Sourcing, Randstad Sourceright
@GlenCathey
TALENT CONNECT 2012
Introductions
Glen Cathey
  VP, Global Sourcing and Talent Strategy
  Randstad Sourceright is a glob...
TALENT CONNECT 2012
Connected
TALENT CONNECT 2012
LinkedIn by the numbers
  175m+ professionals around the world as of August 2, 2012
  50m+ members i...
TALENT CONNECT 2012
Unique Visits
TALENT CONNECT 2012
Unique Visits
TALENT CONNECT 2012
The Value of Data
TALENT CONNECT 2012
Access is Not Enough
"When every business has…ubiquitous data, the ability to
understand it and extrac...
TALENT CONNECT 2012
The Value of Data
  The value of data is directly proportional to Information
Retrieval – both ease a...
TALENT CONNECT 2012
Information Retrieval
  The science of searching for documents, information within
documents, and sea...
TALENT CONNECT 2012
Information Retrieval
When you search LinkedIn, what’s
your information need?
TALENT CONNECT 2012
Controlling the Match
"Success in life comes from the
identification, control and elimination of
varia...
TALENT CONNECT 2012
Intelligent Engagement
TALENT CONNECT 2012
The Real Goal
Talent mining & analytics
  Querying and analyzing human capital data for talent
discov...
TALENT CONNECT 2012
Competitive Advantage
  LinkedIn members performed nearly 4.2 billion
professionally-oriented searche...
TALENT CONNECT 2012
IR Basics
  The simplest way to construct a query is with Boolean Logic
AND | OR | NOT
TALENT CONNECT 2012
AND
Java UNIX Oracle SQL Apache
TALENT CONNECT 2012
OR
1.  Conceptual search
I.  Skills, responsibilities, schools, companies, industries, etc.
  Develop...
TALENT CONNECT 2012
NOT/-
1.  False positive/term/company exclusion
•  "Project Manager" -construction
•  -(sales OR accou...
TALENT CONNECT 2012
NOT/-
Hiring Manager requests Network Engineer with a mix of
Cisco, Juniper and Alcatel routers
1.  Id...
TALENT CONNECT 2012
Cisco
AlcatelJuniper
Cisco Juniper Alcatel Cisco –(Juniper OR Alcatel)
Cisco Alcatel –JuniperCisco Jun...
TALENT CONNECT 2012
Search Field Lengths
What are the limits?Why should you care?
TALENT CONNECT 2012
Top Schools
"Cambridge" OR "London School of Economics" OR "Oxford" OR "Imperial College London" OR
"D...
TALENT CONNECT 2012
First Name
Eden OR Fernanda OR Ivy OR Katelynn OR Kira OR Lydia OR Rosa OR Stella OR Aaliyah
OR Abagai...
TALENT CONNECT 2012
First Name
(Eve OR Evelin OR Evelyn OR Fabiola OR Faith OR Fatima OR Felicia OR Felicity OR Fiona
OR F...
TALENT CONNECT 2012
First Name
Mariah OR Mariam OR Mariana OR Marianna OR Maribel OR Marie OR Mariela OR Marilyn OR
Marina...
TALENT CONNECT 2012
Female Software Engineers
LinkedIn Recruiter
Developing a Competitive Advantage
TALENT CONNECT 2012
Competitive Advantage
To have a competitive advantage on LinkedIn, you have to
be able to find profile...
TALENT CONNECT 2012
Understand IR
TALENT CONNECT 2012
Hidden Talent
Every query you run includes qualified candidates and
excludes qualified candidates
Many...
TALENT CONNECT 2012
Who's the Best Candidate?
TALENT CONNECT 2012
Hidden Talent
Profiles you can't find
  People with skills and
experience that is stated in a
way in ...
TALENT CONNECT 2012
Beyond Basic Keyword/Title Search
Terms
  J2EE OR JEE OR "J EE" OR "Enterprise Edition" OR JEE5 OR
JE...
TALENT CONNECT 2012
Beyond Basic Keyword/Title Search
Titles
  ("Vice President" OR VP OR "V.P." OR SVP OR "S.V.P." OR EV...
TALENT CONNECT 2012
Engr
TALENT CONNECT 2012
SW
TALENT CONNECT 2012
SW OR "S/W"
TALENT CONNECT 2012
Snr
TALENT CONNECT 2012
Sr = Senior
TALENT CONNECT 2012
Company Variations
Companies
  PwC, "Price Waterhouse," Pricewaterhouse,
PricewaterhouseCoopers
  JP...
TALENT CONNECT 2012
PwC
  PwC -"Price Waterhouse Coopers" -Pricewaterhouse
-PricewaterhouseCoopers = 34,925
  -PwC "Pric...
TALENT CONNECT 2012
Industry Search
TALENT CONNECT 2012
Industry Search
"Aintree University Hospital, North Mersey HIS" OR "Ashford and St. Peter's Hospitals ...
TALENT CONNECT 2012
Ghost Hunting
How do you find people with the skills and experience you're
looking for who make no exp...
TALENT CONNECT 2012
Implicit Search
TALENT CONNECT 2012
Implicit Search
TALENT CONNECT 2012
SWE's w/no keywords
TALENT CONNECT 2012
SWE's w/no keywords
TALENT CONNECT 2012
Any Group Search
TALENT CONNECT 2012
Hidden Talent
Profiles you don't find
  "Too many" results, not
reviewing them all
  Overlooking pro...
TALENT CONNECT 2012Image credit: http://www.flickr.com/photos/raspberreh/1619205675/
TALENT CONNECT 2012
Search Strategy
  Target "maximum qualifications" first
  Systematically progress through results fr...
TALENT CONNECT 2012
Example Job
  Software Test Engineer
–  Must have experience with SQL
–  Preferred experience: Data w...
TALENT CONNECT 2012
Basic Search – 72 Results
Keywords
SQL
Title
"Test Engineer"
TALENT CONNECT 2012
Better Search
Keywords
SQL
Title
(test OR testing OR QA OR quality OR tester) (analyst OR
engineer OR ...
TALENT CONNECT 2012
554 Results
TALENT CONNECT 2012
Best Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse"...
TALENT CONNECT 2012
6 Results
TALENT CONNECT 2012
2nd Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse" ...
TALENT CONNECT 2012
35 Results
TALENT CONNECT 2012
3rd Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse" ...
TALENT CONNECT 2012
4 Results
TALENT CONNECT 2012
4th Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) -(ETL OR "data warehouse"...
TALENT CONNECT 2012
60 Results
TALENT CONNECT 2012
5th Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse" ...
TALENT CONNECT 2012
18 Results
TALENT CONNECT 2012
Action Items
1.  Fully leverage LinkedIn's advanced search interface
–  Make use of OR and -/NOT
–  Do...
TALENT CONNECT 2012
Questions
LinkedIn Talent Connect Europe 2012: Talent Mining by Glen Cathey
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LinkedIn Talent Connect Europe 2012: Talent Mining by Glen Cathey

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Boolean Black Belt Glen Cathey hosted a session where you could learn practical search techniques for recruiting.

Publié dans : Business
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LinkedIn Talent Connect Europe 2012: Talent Mining by Glen Cathey

  1. 1. LinkedIn Sourcing Talent Mining Glen Cathey VP, Global Sourcing, Randstad Sourceright @GlenCathey
  2. 2. TALENT CONNECT 2012 Introductions Glen Cathey   VP, Global Sourcing and Talent Strategy   Randstad Sourceright is a global RPO leader with over 75,000 hires annually   Lead RSR's Sourcing Center of Excellence from Alpharetta, GA   15+ years in professional staffing –  I.T., F&A, Healthcare I.T., Federal, Clinical Research –  Centralized recruiting (300+ people) –  National VP of Recruiting for Kforce   LinkedIn Certified, 18th most connected globally, 5th in the U.K.   5 time LinkedIn Talent Connect speaker, 5 time SourceCon speaker   www.booleanblackbelt.com
  3. 3. TALENT CONNECT 2012 Connected
  4. 4. TALENT CONNECT 2012 LinkedIn by the numbers   175m+ professionals around the world as of August 2, 2012   50m+ members in the EMEA region as of June 30, 2012   39m+ members in Europe as of June 30, 2012   30m+ members in Asia and the Pacific as of June 30, 2012   20m+ students & recent college grads on LinkedIn (fastest-growing demographic)   16m+ members in India as of August 1, 2012   10m+ members in the UK as of September 17, 2012   9m+ members in Brazil as of August 2, 2012   5m+ members in Canada as of January 19, 2012   4m+ members in France as of September 5, 2012   4m+ members in Southeast Asia as of January 29, 2012   3m+ members in the Netherlands as of December 6, 2011   3m+ members in Spain as of March 27, 2012   3m+ members in Italy as of September 18, 2012   3m+ members in Australia as of March 12, 2012   2m+ members in the DACH region (Germany, Austria and Switzerland)   1m+ members in Turkey as of February 10, 2012
  5. 5. TALENT CONNECT 2012 Unique Visits
  6. 6. TALENT CONNECT 2012 Unique Visits
  7. 7. TALENT CONNECT 2012 The Value of Data
  8. 8. TALENT CONNECT 2012 Access is Not Enough "When every business has…ubiquitous data, the ability to understand it and extract value from it becomes the complimentary scarce factor. It leads to intelligence, and the intelligent business is the successful business, regardless of its size. Data is the sword of the 21st century, those who wield it well, the Samurai." - Jonathan Rosenberg, Former SVP, Product Management @ Google
  9. 9. TALENT CONNECT 2012 The Value of Data   The value of data is directly proportional to Information Retrieval – both ease and specificity   The good news: LinkedIn is highly searchable!
  10. 10. TALENT CONNECT 2012 Information Retrieval   The science of searching for documents, information within documents, and searching relational databases and the Internet.   An information retrieval process begins when a user enters a query into a system.   Queries are formal statements of information needs.
  11. 11. TALENT CONNECT 2012 Information Retrieval When you search LinkedIn, what’s your information need?
  12. 12. TALENT CONNECT 2012 Controlling the Match "Success in life comes from the identification, control and elimination of variables." SOLAR •  Skills & experience •  Opportunity •  Location •  Availability •  Remuneration
  13. 13. TALENT CONNECT 2012 Intelligent Engagement
  14. 14. TALENT CONNECT 2012 The Real Goal Talent mining & analytics   Querying and analyzing human capital data for talent discovery, identification and ultimately acquisition.   Transforming human capital data into an informational & competitive advantage.
  15. 15. TALENT CONNECT 2012 Competitive Advantage   LinkedIn members performed nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.   What’s your informational and competitive advantage when everyone has access to the same information?   All queries are not created equal!
  16. 16. TALENT CONNECT 2012 IR Basics   The simplest way to construct a query is with Boolean Logic AND | OR | NOT
  17. 17. TALENT CONNECT 2012 AND Java UNIX Oracle SQL Apache
  18. 18. TALENT CONNECT 2012 OR 1.  Conceptual search I.  Skills, responsibilities, schools, companies, industries, etc.   Develop OR developed OR developer OR developing OR development OR develops   Deloitte OR PwC OR PricewaterhouseCoopers OR "Price Waterhouse" OR "Pricewaterhouse" OR "E&Y" OR Ernst OR KPMG   Oil OR Gas OR Petro OR Petrochemical   Cambridge OR Oxford OR "City University" OR "Imperial College" OR "King's College" OR University of Greenwich" OR "University of Westminster" 2. Preferred qualifications "grab bag"   (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-business" OR "e business" OR ERP OR SAP OR PeopleSoft OR enterprise OR crystal OR inventory OR retail)
  19. 19. TALENT CONNECT 2012 NOT/- 1.  False positive/term/company exclusion •  "Project Manager" -construction •  -(sales OR account) •  -(recruiter OR recruiting OR recruitment OR HR) •  -(PwC OR "Price Waterhouse" OR Pricewaterhouse OR PricewaterhouseCoopers) 2. Exhaustive and mutually exclusive search progression
  20. 20. TALENT CONNECT 2012 NOT/- Hiring Manager requests Network Engineer with a mix of Cisco, Juniper and Alcatel routers 1.  Ideal candidate would have all three 2.  Next best would be any combination of two 3.  Will consider candidates with any one of the three
  21. 21. TALENT CONNECT 2012 Cisco AlcatelJuniper Cisco Juniper Alcatel Cisco –(Juniper OR Alcatel) Cisco Alcatel –JuniperCisco Juniper –Alcatel Juniper –(Alcatel OR Cisco) Juniper Alcatel –Cisco Alcatel –(Cisco OR Juniper) NOT/-
  22. 22. TALENT CONNECT 2012 Search Field Lengths What are the limits?Why should you care?
  23. 23. TALENT CONNECT 2012 Top Schools "Cambridge" OR "London School of Economics" OR "Oxford" OR "Imperial College London" OR "Durham" OR "St Andrews" OR "Warwick" OR "University College London" OR "Lancaster" OR "Bath" OR "Bristol" OR "York" OR "Exeter" OR "Loughborough" OR "Southampton" OR "Edinburgh" OR "Glasgow" OR "King's College London" OR "Nottingham" OR "Leicester" OR "Sussex" OR "Surrey" OR "Birmingham" OR "Newcastle" OR "Queen's, Belfast" OR "Royal Holloway" OR "East Anglia" OR "Sheffield" OR "Manchester" OR "SOAS" OR "Liverpool" OR "Reading" OR "Kent" OR "Aston" OR "Leeds" OR "Cardiff" OR "Strathclyde" OR "Essex" OR "Heriot-Watt" OR "Brunel" OR "Queen Mary" OR "Dundee" OR "Aberdeen" OR "Oxford Brookes" OR "Keele" OR "Hertfordshire" OR "University of the Arts, London" OR "Swansea" OR "Goldsmiths College" OR "Stirling" OR "Robert Gordon" OR "Lincoln" OR "Northumbria" OR "Buckingham" OR "Hull" OR "Huddersfield" OR "Aberystwyth" OR "West of England, Bristol" OR "Ulster" OR "Bournemouth" OR "Nottingham Trent" OR "Birmingham City" OR "Plymouth" OR "Coventry" OR "Bangor" OR "Chichester" OR "Chester" OR "Central Lancashire" OR "Brighton" OR "Bradford" OR "Sheffield Hallam" OR "Westminster" OR "Gloucestershire" OR "Bath Spa" OR "Winchester" OR "Portsmouth" OR "Salford" OR "Cardiff Metropolitan" OR "De Montfort" OR "Glasgow Caledonian" OR "Bedfordshire" OR "Middlesex" OR "Queen Margaret" OR "Kingston" OR "Manchester Metropolitan" OR "Canterbury Christ Church" OR "Roehampton" OR "Sunderland" OR "Liverpool John Moores" OR "Edinburgh Napier" OR "Glamorgan" OR "Buckinghamshire New" OR "Edge Hill" OR "Leeds Metropolitan" OR "University for the Creative Arts" OR "Teesside" OR "Cumbria" OR "Derby" OR "Glyndwr" OR "Northampton" OR "Greenwich" OR "York St John" OR "Trinity Saint David" OR "University of Wales, Newport" OR "Anglia Ruskin" OR "Worcester" OR "Staffordshire" OR "London South Bank" OR "West London" OR "Abertay Dundee" OR "Southampton Solent" OR "West of Scotland" OR "London Metropolitan" OR "East London" OR "Bolton"
  24. 24. TALENT CONNECT 2012 First Name Eden OR Fernanda OR Ivy OR Katelynn OR Kira OR Lydia OR Rosa OR Stella OR Aaliyah OR Abagail OR Abbey OR Abbie OR Abbigail OR Abby OR Abigail OR Abigale OR Abigayle OR Abril OR Addison OR Adeline OR Adriana OR Adrianna OR Adrienne OR Aileen OR Aimee OR Ainsley OR Aisha OR Aiyana OR Aja OR Akira OR Alaina OR Alana OR Alanis OR Alanna OR Alayna OR Aleah OR Alejandra OR Alena OR Alessandra OR Alex OR Alexa OR Alexandra OR Alexandrea OR Alexandria OR Alexia OR Alexis OR Alexus OR Alexys OR Alia OR Alice OR Alicia OR Alina OR Alisa OR Alisha OR Alison OR Alissa OR Alivia OR Aliya OR Aliyah OR Aliza OR Alize OR Allie OR Allison OR Ally OR Allyson OR Allyssa OR Alma OR Alondra OR Alycia OR Alysa OR Alysha OR Alyson OR Alyssa OR Amanda OR Amani OR Amara OR Amari OR Amaya OR Amber OR Amelia OR America OR Amina OR Amira OR Amy OR Amya OR Ana OR Anabel OR Anahi OR Anais OR Anastasia OR Anaya OR Andrea OR Angel OR Angela OR Angelica OR Angelina OR Angeline OR Angelique OR Angie OR Anika OR Anissa OR Anita OR Aniya OR Aniyah OR Anjali OR Ann OR Anna OR Annabel OR Annabella OR Annabelle OR Annalise OR Anne OR Annette OR Annie OR Annika OR Ansley OR Antonia OR Anya OR April OR Araceli OR Aracely OR Arely OR Aria OR Ariana OR Arianna OR Ariel OR Arielle OR Arlene OR Armani OR Aryanna OR Ashanti OR Ashlee OR Ashleigh OR Ashley OR Ashly OR Ashlyn OR Ashlynn OR Ashton OR Ashtyn OR Asia OR Aspen OR Astrid OR Athena OR Aubree OR Aubrey OR Aubrie OR Audrey OR AurOR a OR Autumn OR Ava OR Avery OR Ayana OR Ayanna OR Ayla OR Aylin OR Baby OR Bailee OR Bailey OR Barbara OR Baylee OR Beatriz OR Belen OR Bella OR Berenice OR Bethany OR Bianca OR Blanca OR Brandi OR Brandy OR Breana OR Breanna OR Brenda OR Brenna OR Breonna OR Bria OR Briana OR Brianna OR Brianne OR Bridget OR Brielle OR Brionna OR Brisa OR Britney OR Brittany OR Brittney OR Brooke OR Brooklyn OR Brooklynn OR Bryana OR Bryanna OR Brynn OR Cadence OR Caitlin OR Caitlyn OR Cali OR Calista OR Callie OR Cameron OR Camila OR Camille OR Camryn OR Candace OR Candice OR Cara OR Carina OR Carissa OR Carla OR Carlee OR Carley OR Carli OR Carlie OR Carly OR Carmen OR Carol OR Carolina OR Caroline OR Carolyn OR Carrie OR Carson OR Casandra OR Casey OR Cassandra OR Cassidy OR Cassie OR Catalina OR Catherine OR Cayla OR Cecelia OR Cecilia OR Celeste OR Celia OR Celina OR Celine OR Chana OR Charity OR Charlotte OR Chasity OR Chaya OR Chelsea OR Chelsey OR Cheyanne OR Cheyenne OR Chloe OR Christa OR Christian OR Christiana OR Christina OR Christine OR Christy OR Ciara OR Ciera OR Cierra OR Cindy OR Citlali OR Claire OR Clara OR Clare OR Clarissa OR Claudia OR Colleen OR COR a OR COR inne OR Courtney OR Cristal OR Cristina OR Crystal OR Cynthia OR Daisy OR Dakota OR Dalia OR Damaris OR Dana OR Dania OR Daniela OR Daniella OR Danielle OR Danna OR Daphne OR Darby OR Darlene OR Dasia OR Dayana OR Deanna OR Deasia OR DebOR ah OR Deja OR Delaney OR Delilah OR Denise OR Denisse OR Desirae OR Desiree OR Destinee OR Destiney OR Destini OR Destiny OR Devin OR Devon OR Devyn OR Diamond OR Diana OR Diane OR Dianna OR Dominique OR Donna OR DOR othy OR Dulce OR Dylan OR Ebony OR Edith OR Eileen OR Elaina OR Elaine OR EleanOR OR Elena OR Eliana OR Elisa OR Elisabeth OR Elise OR Elissa OR Eliza OR Elizabeth OR Ella OR Elle OR Ellen OR Ellie OR Elsa OR Elyse OR Elyssa OR Emely OR Emerson OR Emilee OR Emilia OR Emilie OR Emily OR Emma OR Emmalee OR Erica OR Ericka OR Erika OR Erin OR Esmeralda OR Esperanza OR Essence OR Estefani OR Estefania OR Estefany OR Esther OR Estrella OR Eva
  25. 25. TALENT CONNECT 2012 First Name (Eve OR Evelin OR Evelyn OR Fabiola OR Faith OR Fatima OR Felicia OR Felicity OR Fiona OR Frances OR Francesca OR Frida OR Gabriela OR Gabriella OR Gabrielle OR Galilea OR Genesis OR Genevieve OR GeOR gia OR Gia OR Giana OR Gianna OR Gillian OR Gina OR Giovanna OR Giselle OR Gisselle OR GlOR ia OR Grace OR Gracie OR Graciela OR Greta OR Gretchen OR Guadalupe OR Gwendolyn OR Hadley OR Hailee OR Hailey OR Hailie OR Haleigh OR Haley OR Halie OR Halle OR Hallie OR Hana OR Hanna OR Hannah OR Harley OR Harmony OR Haven OR Hayden OR Haylee OR Hayley OR Haylie OR Hazel OR Heather OR Heaven OR Heidi OR Helen OR Helena OR Holly OR Hope OR Hunter OR Iliana OR Imani OR India OR Ingrid OR Ireland OR Irene OR Iris OR Isabel OR Isabela OR Isabell OR Isabella OR Isabelle OR Isis OR Itzel OR Iyana OR Iyanna OR Izabella OR Jacey OR Jackeline OR Jaclyn OR Jacqueline OR Jacquelyn OR Jada OR Jade OR Jaden OR Jadyn OR Jaelyn OR Jaida OR Jaiden OR Jaidyn OR Jailyn OR Jaime OR Jakayla OR Jaliyah OR Jalyn OR Jalynn OR Jamie OR Jamya OR Jana OR Janae OR Jane OR Janelle OR Janessa OR Janet OR Janice OR Janie OR Janiya OR Jaquelin OR Jaqueline OR Jasmin OR Jasmine OR Jasmyn OR Jaycee OR Jayda OR Jayde OR Jayden OR Jayla OR Jaylene OR Jaylin OR Jaylyn OR Jaylynn OR Jazlyn OR Jazmin OR Jazmine OR Jazmyn OR Jazmyne OR Jeanette OR Jena OR Jenifer OR Jenna OR Jennifer OR Jenny OR Jessica OR Jessie OR Jewel OR Jillian OR Jimena OR Joana OR Joanna OR Jocelyn OR Joelle OR Johana OR Johanna OR Jolie OR JOR dan OR JOR dyn OR Joselyn OR Josephine OR Josie OR Joslyn OR Journey OR Joy OR Joyce OR Judith OR Julia OR Juliana OR Julianna OR Julianne OR Julie OR Juliet OR Juliette OR Julissa OR Justice OR Justine OR Kacie OR Kaela OR Kaelyn OR Kaia OR Kaila OR Kailee OR Kailey OR Kailyn OR Kaitlin OR Kaitlyn OR Kaitlynn OR Kaiya OR Kaleigh OR Kaley OR Kali OR Kaliyah OR Kallie OR Kalyn OR Kamryn OR Kara OR Karen OR Kari OR Karina OR Karissa OR Karla OR Karlee OR Karley OR Karli OR Karlie OR Karly OR Kasandra OR Kasey OR Kassandra OR Kassidy OR Katarina OR Kate OR Katelin OR Katelyn OR Katerina OR Katharine OR Katherine OR Kathleen OR Kathryn OR Kathy OR Katie OR Katlyn OR Katrina OR Katy OR Kaya OR Kayla OR Kaylah OR Kaylee OR Kayleigh OR Kayley OR Kayli OR Kaylie OR Kaylin OR Kaylyn OR Kaylynn OR Keeley OR Keely OR Keila OR Keira OR Kelli OR Kellie OR Kelly OR Kelsey OR Kelsi OR Kelsie OR Kendal OR Kendall OR Kendra OR Kenia OR Kenna OR Kennedi OR Kennedy OR Kenya OR Kenzie OR Keyla OR Kiana OR Kianna OR Kiara OR Kiera OR Kierra OR Kiersten OR Kiley OR Kimberly OR Kirsten OR Kiya OR Kourtney OR Krista OR Kristen OR Kristin OR Kristina OR Krystal OR Kya OR Kyla OR Kylee OR Kyleigh OR Kylie OR Kyra OR Lacey OR Laila OR Lana OR Laney OR Lara OR Larissa OR Laura OR Laurel OR Lauren OR Lauryn OR Layla OR Lea OR Leah OR Leanna OR Leila OR Leilani OR Lena OR Lesley OR Leslie OR Lesly OR Leticia OR Lexi OR Lexie OR Lexus OR Lia OR Liana OR Libby OR Liberty OR Lila OR Lilian OR Liliana OR Lillian OR Lilliana OR Lillie OR Lilly OR Lily OR Lina OR Linda OR Lindsay OR Lindsey OR Lisa OR Lisbeth OR Litzy OR Lizbeth OR Lizeth OR Lizette OR Logan OR Lola OR London OR LOR en OR LOR ena OR Lucia OR Lucy OR Luisa OR Luz OR Lyndsey OR Lyric OR Macey OR Maci OR Macie OR Mackenzie OR Macy OR Madalyn OR Madalynn OR Maddison OR Madeleine OR Madeline OR Madelyn OR Madelynn OR Madilyn OR Madisen OR Madison OR Madisyn OR Madyson OR Maegan OR Maeve OR Magdalena OR Maggie OR Maia OR Makaila OR Makayla OR Makena OR Makenna OR Makenzie OR Maleah OR Malia OR Maliyah OR MallOR y OR Mandy OR Mara OR Marcella OR Margaret OR Margarita OR Maria)
  26. 26. TALENT CONNECT 2012 First Name Mariah OR Mariam OR Mariana OR Marianna OR Maribel OR Marie OR Mariela OR Marilyn OR Marina OR Marisa OR Marisol OR Marissa OR Maritza OR Marlee OR Marlene OR Marley OR Martha OR Mary OR Maryam OR Mattie OR Maura OR Maya OR Mayra OR Mckayla OR Mckenna OR Mckenzie OR Meadow OR Meagan OR Meaghan OR Megan OR Meghan OR Melanie OR Melany OR Melina OR Melinda OR Melissa OR Melody OR Mercedes OR Meredith OR Miah OR Micaela OR Micah OR Michaela OR Michelle OR Mikaela OR Mikayla OR Mina OR Miracle OR Miranda OR Mireya OR Miriam OR Miya OR Mollie OR Molly OR Monica OR Monique OR Monserrat OR Montana OR MOR gan OR MOR iah OR Mya OR Myah OR Myra OR Nadia OR Nancy OR Naomi OR Natalia OR Natalie OR Nataly OR Natasha OR Nathalie OR Nayeli OR Nevaeh OR Nia OR Nichole OR Nicole OR Nicolette OR Nikki OR Nina OR Noelia OR Noelle OR Noemi OR NOR a OR NOR ma OR Nya OR Nyah OR Nyasia OR Nyla OR Odalys OR Olivia OR Paige OR Paloma OR Pamela OR Paola OR Paris OR Parker OR Patience OR Patricia OR Paula OR Paulina OR Payton OR Penelope OR Perla OR Peyton OR Phoebe OR Piper OR Precious OR Presley OR Princess OR Priscila OR Priscilla OR Quinn OR Rachael OR Rachel OR Rachelle OR Raegan OR Raina OR Raquel OR Raven OR Rayna OR Reagan OR Reanna OR Rebeca OR Rebecca OR Rebekah OR Reese OR Regan OR Regina OR Reilly OR Reina OR Renee OR Reyna OR Rhiannon OR Rianna OR Riley OR Rita OR Riya OR Robin OR Robyn OR Rocio OR Rose OR Rosemary OR Roxana OR Ruby OR Ruth OR Ryan OR Ryann OR Rylee OR Ryleigh OR Rylie OR Sabrina OR Sade OR Sadie OR Sage OR Saige OR Sally OR Salma OR Samantha OR Samara OR Samira OR Sandra OR Sandy OR Sara OR Sarah OR Sarahi OR Sarai OR Sarina OR Sasha OR Savana OR Savanah OR Savanna OR Savannah OR Scarlett OR Selena OR Selina OR Serena OR Serenity OR Shakira OR Shania OR Shaniya OR Shannon OR Sharon OR Shawna OR Shayla OR Shaylee OR Shayna OR Shea OR Sheila OR Shelby OR Shirley OR Shreya OR Shyann OR Shyanne OR Sidney OR Sienna OR Sierra OR Simone OR Sky OR Skye OR Skyla OR Skylar OR Skyler OR Sofia OR Sonia OR Sonya OR Sophia OR Sophie OR Stacey OR Stacy OR Stephanie OR Stephany OR Summer OR Susan OR Susana OR Sydnee OR Sydney OR Sydni OR Sydnie OR Sylvia OR Tabitha OR Talia OR Taliyah OR Tamara OR Tamia OR Tania OR Taniya OR Tanya OR Tara OR Taryn OR Tatiana OR Tatum OR Tatyana OR Taya OR Tayler OR TaylOR OR Teagan OR Teresa OR Tess OR Tessa OR Thalia OR Theresa OR Tia OR Tiana OR Tianna OR Tiara OR Tierra OR Tiffany OR Tina OR Toni OR TOR i OR Tracy OR Trinity OR Trista OR Tristan OR Tyler OR Tyra OR Unique OR Valentina OR Valeria OR Valerie OR Vanesa OR Vanessa OR Veronica OR VictOR ia OR Violet OR Virginia OR Vivian OR Viviana OR Wendy OR Whitney OR Willow OR Ximena OR Xiomara OR Yadira OR Yasmin OR Yasmine OR Yazmin OR Yesenia OR Yessenia OR Yolanda OR Yuliana OR Yvette OR Yvonne OR Zaria OR Zoe OR Zoey OR Zoie
  27. 27. TALENT CONNECT 2012 Female Software Engineers
  28. 28. LinkedIn Recruiter Developing a Competitive Advantage
  29. 29. TALENT CONNECT 2012 Competitive Advantage To have a competitive advantage on LinkedIn, you have to be able to find profiles that others can't and don't Usual and customary searches yield usual and customary results Over 100M profiles on LinkedIn may never be found or reviewed
  30. 30. TALENT CONNECT 2012 Understand IR
  31. 31. TALENT CONNECT 2012 Hidden Talent Every query you run includes qualified candidates and excludes qualified candidates Many profiles are not keyword/content rich How can you find people with skills and experience that don't explicitly mention on their profile? Image credit:http://www.flickr.com/photos/metrognome0/3181913412/
  32. 32. TALENT CONNECT 2012 Who's the Best Candidate?
  33. 33. TALENT CONNECT 2012 Hidden Talent Profiles you can't find   People with skills and experience that is stated in a way in which you didn't search for   People with skills and experience that isn't explicitly mentioned on their LinkedIn profile
  34. 34. TALENT CONNECT 2012 Beyond Basic Keyword/Title Search Terms   J2EE OR JEE OR "J EE" OR "Enterprise Edition" OR JEE5 OR JEE6 OR "Java 2"   (Global OR international OR foreign OR multinational OR worldwide OR Europe OR European OR OR EU OR EMEA OR Asia OR "Asia-Pac" OR "Pacific Rim" OR "South America" OR " Latin America" OR Americas OR CALA OR Caribbean OR "Latin America" OR "Middle East" OR Canada OR Japan OR China OR Russia OR India OR UK OR "United Kingdom" OR Countries OR Offshore OR Overseas)   Manufacturing OR Mfg
  35. 35. TALENT CONNECT 2012 Beyond Basic Keyword/Title Search Titles   ("Vice President" OR VP OR "V.P." OR SVP OR "S.V.P." OR EVP OR "E.V.P.")   (Account OR Business) (Rep OR Representative OR Manager OR Development OR Executive OR Associate)   ("Software Engineer" OR Programmer OR Developer OR Consultant")   Senior OR Snr Or Sr OR Lead   Mgr, Engr
  36. 36. TALENT CONNECT 2012 Engr
  37. 37. TALENT CONNECT 2012 SW
  38. 38. TALENT CONNECT 2012 SW OR "S/W"
  39. 39. TALENT CONNECT 2012 Snr
  40. 40. TALENT CONNECT 2012 Sr = Senior
  41. 41. TALENT CONNECT 2012 Company Variations Companies   PwC, "Price Waterhouse," Pricewaterhouse, PricewaterhouseCoopers   JPMC, JPMorgan, JPMorganChase, JP Morgan Chase   Glaxo, GlaxoSmithKline, GSK   Citi, Citibank, Citigroup   Microsoft, MSFT
  42. 42. TALENT CONNECT 2012 PwC   PwC -"Price Waterhouse Coopers" -Pricewaterhouse -PricewaterhouseCoopers = 34,925   -PwC "Price Waterhouse Coopers" -Pricewaterhouse -PricewaterhouseCoopers = 6,112   -PwC -"Price Waterhouse Coopers" Pricewaterhouse -PricewaterhouseCoopers = 2,113   -PwC -"Price Waterhouse Coopers" -Pricewaterhouse PricewaterhouseCoopers = 60,496
  43. 43. TALENT CONNECT 2012 Industry Search
  44. 44. TALENT CONNECT 2012 Industry Search "Aintree University Hospital, North Mersey HIS" OR "Ashford and St. Peter's Hospitals NHS Trust" OR "Aspen Healthcare Solutions" OR "Barchester Healthcare" OR "Barts and The London NHS Trust" OR "Barts Health NHS Trust" OR "Bedford Hospital NHS Trust" OR "BMI Healthcare" OR "Brighton & Sussex University Hospitals NHS Trust" OR "Bupa" OR "Cambridge University Hospitals NHS Foundation Trust" OR "Cambridgeshire Community Services NHS Trust" OR "Care Quality Commission" OR "Care UK" OR "Castlebeck" OR "Central London Community Healthcare NHS Trust" OR "Central Manchester & Manchester Children's Foundation Trust" OR "Chelsea and Westminster Hospital NHS Foundation Trust" OR "Cheshire & Wirral Partnership NHS Trust" OR "Cheshire East Community Health" OR "Circle" OR "Cygnet Health Care" OR "Derby Hospitals NHS Foundation Trust" OR "East Lancashire Hospitals NHS Trust" OR "East London NHS Foundation Trust" OR "Epsom & St Helier University NHS Trust" OR "Follow Company" OR "Frimley Park Hospital NHS Foundation Trust" OR "GE Healthcare" OR "Great Ormond Street Hospital for Children NHS Trust" OR "Hallmark Healthcare" OR "Harmoni HS Ltd" OR "HCA International Ltd" OR "Health Protection Agency" OR "Heart of England NHS Foundation Trust" OR "Heatherwood & Wexham Park Hospitals' NHS Foundation Trust" OR "Helping Hands Homecare" OR "Homerton University Hospital NHS Foundation Trust" OR "Hospital & Health Care" OR "Imperial College Healthcare NHS Trust" OR "International Medical Corps" OR "International SOS" OR "Lincolnshire Partnership NHS Foundation Trust" OR "Liverpool Community Health NHS Trust" OR "London Care" OR "Luton and Dunstable Hospital NHS FT" OR "Maidstone and Tunbridge Wells NHS Trust" OR "Methodist Homes MHA" OR "Mid Yorkshire Hospitals NHS Trust" OR "Newham University Hospital NHS Trust" OR "NHS" OR "NIHR Clinical Research Network" OR "North East London NHS Foundation Trust" OR "Nuffield Health" OR "Oasis Dental Care" OR "Oxford Radcliffe Hospitals NHS Trust" OR "Papworth Hospital NHS Foundation Trust" OR "Pennine Acute Hospitals NHS Trust" OR "Portsmouth Hospitals NHS Trust" OR "Priory Group" OR "Ramsay Healthcare UK" OR "Royal Berkshire NHS Foundation Trust" OR "Royal Bolton Hospitals NHS Foundation Trust" OR "Royal Brompton Hospital" OR "Royal Free Hampstead NHS Trust" OR "Salford Royal Foundation Trust" OR "Salisbury NHS Foundation Trust" OR "Sanctuary Care" OR "Similar Companies" OR "Solent NHS Trust" OR "South Central Ambulance Service NHS Trust" OR "Southern Cross Health Care" OR "SRCL Ltd" OR "St Georges Healthcare NHS Trust" OR "St John Ambulance" OR "Surrey Community Health" OR "Synergy Health PLC" OR "The Advisory Board Company" OR "The Christie NHS Foundation Trust" OR "The London Ambulance Service NHS Trust" OR "The Regard Partnership" OR "The Royal Marsden NHS Foundation Trust" OR "Turning Point" OR "ubu Health and Social Care" OR "University College London Hospitals" OR "University College of London Hospital" OR "University Hospitals of Morecambe Bay NHS Trust" OR "Walsall Hospitals NHS Trust" OR "Birmingham Children's Hospital NHS Foundation Trust" OR "CareTech Community Services Ltd" OR "Hertfordshire Partnership NHS Foundation Trust" OR "Milton Keynes Hospital NHS Foundation Trust" OR "NHS Lambeth" OR "NHS South of Tyne and Wear" OR "Nottingham University Hospital" OR "Nottinghamshire Healthcare" OR "Royal Devon and Exeter NHS Trust" OR "UCLH NHS Foundation Trust"
  45. 45. TALENT CONNECT 2012 Ghost Hunting How do you find people with the skills and experience you're looking for who make no explicit mention of it on their LinkedIn profile?
  46. 46. TALENT CONNECT 2012 Implicit Search
  47. 47. TALENT CONNECT 2012 Implicit Search
  48. 48. TALENT CONNECT 2012 SWE's w/no keywords
  49. 49. TALENT CONNECT 2012 SWE's w/no keywords
  50. 50. TALENT CONNECT 2012 Any Group Search
  51. 51. TALENT CONNECT 2012 Hidden Talent Profiles you don't find   "Too many" results, not reviewing them all   Overlooking profiles that don't look like your ideal candidate
  52. 52. TALENT CONNECT 2012Image credit: http://www.flickr.com/photos/raspberreh/1619205675/
  53. 53. TALENT CONNECT 2012 Search Strategy   Target "maximum qualifications" first   Systematically progress through results from highest probability/explicit mention to lowest probability/no explicit mention
  54. 54. TALENT CONNECT 2012 Example Job   Software Test Engineer –  Must have experience with SQL –  Preferred experience: Data warehouse, RUP or Agile, shell scripting
  55. 55. TALENT CONNECT 2012 Basic Search – 72 Results Keywords SQL Title "Test Engineer"
  56. 56. TALENT CONNECT 2012 Better Search Keywords SQL Title (test OR testing OR QA OR quality OR tester) (analyst OR engineer OR tester)
  57. 57. TALENT CONNECT 2012 554 Results
  58. 58. TALENT CONNECT 2012 Best Search Keywords (sql OR Oracle OR database OR databases OR DB2 OR MySQL) (ETL OR "data warehouse" OR "data warehousing" OR datawarehouse OR datawarehouses OR "data mart" OR "data marts") (RUP OR "Rational Unified" OR Agile OR Scrum OR Scrums) (shell OR korn OR bourne OR perl OR csh) Title (test OR testing OR QA OR quality OR tester) (analyst OR engineer OR tester)
  59. 59. TALENT CONNECT 2012 6 Results
  60. 60. TALENT CONNECT 2012 2nd Search Keywords (sql OR Oracle OR database OR databases OR DB2 OR MySQL) (ETL OR "data warehouse" OR "data warehousing" OR datawarehouse OR datawarehouses OR "data mart" OR "data marts") (RUP OR "Rational Unified" OR Agile OR Scrum OR Scrums) -(shell OR korn OR bourne OR perl OR csh) Title (test OR testing OR QA OR quality OR tester) (analyst OR engineer OR tester)
  61. 61. TALENT CONNECT 2012 35 Results
  62. 62. TALENT CONNECT 2012 3rd Search Keywords (sql OR Oracle OR database OR databases OR DB2 OR MySQL) (ETL OR "data warehouse" OR "data warehousing" OR datawarehouse OR datawarehouses OR "data mart" OR "data marts") -(RUP OR "Rational Unified" OR Agile OR Scrum OR Scrums) (shell OR korn OR bourne OR perl OR csh) Title (test OR testing OR QA OR quality OR tester) (analyst OR engineer OR tester)
  63. 63. TALENT CONNECT 2012 4 Results
  64. 64. TALENT CONNECT 2012 4th Search Keywords (sql OR Oracle OR database OR databases OR DB2 OR MySQL) -(ETL OR "data warehouse" OR "data warehousing" OR datawarehouse OR datawarehouses OR "data mart" OR "data marts") (RUP OR "Rational Unified" OR Agile OR Scrum OR Scrums) (shell OR korn OR bourne OR perl OR csh) Title (test OR testing OR QA OR quality OR tester) (analyst OR engineer OR tester)
  65. 65. TALENT CONNECT 2012 60 Results
  66. 66. TALENT CONNECT 2012 5th Search Keywords (sql OR Oracle OR database OR databases OR DB2 OR MySQL) (ETL OR "data warehouse" OR "data warehousing" OR datawarehouse OR datawarehouses OR "data mart" OR "data marts") -(RUP OR "Rational Unified" OR Agile OR Scrum OR Scrums) -(shell OR korn OR bourne OR perl OR csh) Title (test OR testing OR QA OR quality OR tester) (analyst OR engineer OR tester)
  67. 67. TALENT CONNECT 2012 18 Results
  68. 68. TALENT CONNECT 2012 Action Items 1.  Fully leverage LinkedIn's advanced search interface –  Make use of OR and -/NOT –  Don't be afraid of big searches – LinkedIn can handle 1,000's of characters! 2.  Remember that the best candidates may not mention the terms you think they should, and thus can be excluded from your search results 3.  Be aware of the 2 hidden talent pools on LinkedIn and develop a search strategy to exploit both 4.  Take time to think about term variants 5.  Be careful with company and industry searches 6.  Whenever possible, start with a "maximum qualifications" search, and then run a mutually exclusive search progression
  69. 69. TALENT CONNECT 2012 Questions

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