We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
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MENA
12+ Million
7. GLOBALLY
5.2M are located in MENA
10%
Members in Construction and Engineering, Oil & Gas, and
engineering
14. A selection of Construction and Engineering clients in MENA
15.
16. About CCC
• Consolidated Contractors International Company (CCC) was
originally formed in 1952 in Lebanon
• CCC, with it’s managing office based in Athens - Greece, currently
employs approximately 114,000 people in its worldwide operations
• CCC is predominately a construction company, providing project
management, engineering, procurement and construction services to
the industry
• Currently ranked 24th in ENR Top International Contractors (2014)
18. Challenges in the Construction and Engineering
1. Attracting top talent in a highly competitive industry
2. Headhunting critical roles with niche skill sets
3. Responding to massive workforce requirements
4. Reducing dependency on agencies
19. CCC Strategy : iRecruit
• Proactively headhunt professionals: Build CCC CV
Intranet
• Automate the full process from sourcing, candidacy,
review until offer
• Lead the era of social recruitment
• Develop Brand Awareness
22. LinkedIn at the heart of iRecruit
• Target Active Candidates
• Utilize Job Posting
• Targeted Ads
• Warm up Passive Candidates
• Engage and build relationships
with prospective hires
• Utilize LinkedIn inMails
• Branding
• Show what it takes to join our family
• Direct candidates to build their profiles on our careers
portal
23. Facts to Bear in Mind
• Professionals join LinkedIn to develop their careers not
only to search for jobs
• Talent Acquisition is an ongoing process
• LinkedIn is not simply a Search Engine!
• Your employees are your brand ambassadors
26. Engaging members every time they network with
company employees
• Warm Up passive candidates
27. The Results
• 78K Followers: 45K increase in the
past 12 months
• Off-the-rack CV Intranet of 200K
profiles!
• 140 applicants per Job Post on
average
• High inMail Response Rates: 42%
• Time to hire reduced by around 40%
• Reduce dependency on agencies
28. If a company wants to survive in the war for talent
today, it must delve into the realm of social
recruitment not only to attract new hires but also to
retain its existing employees and maintain a
competitive edge. Hence, investing in the number
one professional network, LinkedIn is vital and we
continue to realize the benefits from this!
Aref Boualwan, Manager & Business Process Re-engineering
29.
30. Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader