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Recruit Top Graduates on LinkedIn

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Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture

Publié dans : Formation, Business
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Recruit Top Graduates on LinkedIn

  1. 1. How to attract and engage top graduates on LinkedIn October 2013
  2. 2. Lauren Fogarty Brand & Media Solutions Consultant lfogarty@linkedin.com Charles Hardy Talent Solutions Consultant chardy@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. AGENDA Over the next 35 minutes (or so) we will look at the following:  Tips to proactively source student talent  How to engage students using LinkedIn's free and paid for tools  Best practice on building a strong employer brand to attract the next generation of professionals LinkedIn Confidential ©2013 All Rights Reserved
  4. 4. Students & Recent Graduates on LinkedIn 4
  5. 5. “35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study) The Fastest Growing & Most Highly Engaged Demographic on LinkedIn 30,000,000+ STUDENTS & RECENT GRADUATES Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment. Leading UK University LinkedIn Confidential ©2013 All Rights Reserved 5
  6. 6. 6 Recent UK graduate university supply and demand
  7. 7. LinkedIn sees the university recruiting space as a three-sided ecosystem. EmployersUniversities Students LinkedIn Confidential ©2013 All Rights Reserved 7
  8. 8. The new LinkedIn Education Portal LinkedIn Confidential ©2013 All Rights Reserved 8 www.linkedin.com/edu
  9. 9. Students 9
  10. 10. The Next Generation “C” Meet Isabella Quick. Connected. Engaged. LinkedIn Confidential ©2013 All Rights Reserved 10 CONTENT
  11. 11. Isabella establishes her professional identity on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 11
  12. 12. LinkedIn Confidential ©2013 All Rights Reserved 12 Doing her homework around Universities New University Pages!
  13. 13. Connects with peers, professors & mentors School Alumni Tool Groups LinkedIn Confidential ©2013 All Rights Reserved 13
  14. 14. LinkedIn Confidential ©2013 All Rights Reserved 14 Student Jobs Portal Doing her homework around Jobs and Companies View Jobs on Mobile Company Pages www.linkedin.com/studentjobs
  15. 15. Research Best Companies & Opportunities Connect Offline and online Engage with Alumni & Recruiters REPLY Student Recruiting = Social Recruiting Students are the most engaged member demographic LinkedIn Confidential ©2013 All Rights Reserved 15
  16. 16. Employers 16
  17. 17. 1. Build a Brand  establish your presence 2. Engage the Right Student  targeted, relevant content 3. Leverage the Latest Technology  enhance your brand and recruit more efficiently 3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella… LinkedIn Confidential ©2013 All Rights Reserved 17
  18. 18. 1. Build a Brand Showcase your culture on your career page and build in specific content targeted at students LinkedIn Confidential ©2013 All Rights Reserved 18
  19. 19. Isabella Engineering BEng, 2014 Mechanical Engineer National Grid XYZ Co. Nuclear Engineer JOBS YOU MAY BE INTERESTED IN Students are twice as likely to engage with a Job on Mobile Amazon XYZ Co. Engineer JOBS YOU MAY BE INTERESTED IN Engineer Pamela Computer Science BEng, 2013 LinkedIn Confidential ©2013 All Rights Reserved 19 2. Engage the Right Student Drive awareness via Jobs – auto-matching & active searches Student jobs are FREE
  20. 20. 2. Engage the Right Student Promote news, jobs & events to your target student audience LinkedIn Confidential ©2013 All Rights Reserved 20 Targeted InMails Status Updates You’re Invited! LinkedIn is coming to campus Thursday, March 20th Register Targeted Ads
  21. 21. 2. Engage the Right Student Build a talent pool in Groups Students are the most active group members PICTURE YOURSELF AT xyzCo Engineer at xyzCo Isabella Thompson XYZ Co. – UK Engineering Careers LinkedIn Confidential ©2013 All Rights Reserved 21 XYZ
  22. 22. 3. Leverage LinkedIn for efficient events Engaging students on campus is challenging Collecting details / paper resumes is cumbersome Increasing competition results in lost leads Poor visibility into event and pipeline activity (ROI) LinkedIn Confidential ©2013 All Rights Reserved 22
  23. 23. 3. Leverage LinkedIn for efficient events Introducing LinkedIn CheckIn. Connect your offline interactions with an online network Get a true picture of your events by capturing & managing student leads all in LinkedIn Recruiter. Simple. Mobile. Data-driven. LinkedIn Confidential ©2013 All Rights Reserved 23
  24. 24. Let’s CheckIn… 24
  25. 25. 1. Event form creation and management LinkedIn Confidential ©2013 All Rights Reserved 25
  26. 26. Event Creation Flow 6/14 26LinkedIn Confidential ©2013 All Rights Reserved
  27. 27. Event Creation Flow 7/14 27LinkedIn Confidential ©2013 All Rights Reserved
  28. 28. Define the event back-end details… 28LinkedIn Confidential ©2013 All Rights Reserved
  29. 29. Campus Recruiter Tools 1/5 29LinkedIn Confidential ©2013 All Rights Reserved
  30. 30. 2. The Candidate Experience LinkedIn Confidential ©2013 All Rights Reserved 30
  31. 31. Student Flow 2/5 The data you submit here will be stored by Virgin and LinkedIn. 31LinkedIn Confidential ©2013 All Rights Reserved
  32. 32. Student Flow 4/5 32LinkedIn Confidential ©2013 All Rights Reserved
  33. 33. Student Flow 4/5 33LinkedIn Confidential ©2013 All Rights Reserved
  34. 34. Student Flow 4/5 LinkedIn Confidential ©2013 All Rights Reserved 34
  35. 35. 3. Track, Filter, Engage, Report LinkedIn Confidential ©2013 All Rights Reserved 35
  36. 36. Campus Recruiter Tools 1/5 36LinkedIn Confidential ©2013 All Rights Reserved
  37. 37. Campus Recruiter Tools 4/5 37LinkedIn Confidential ©2013 All Rights Reserved Email Twitter Phone
  38. 38. Are you ready to recruit the next generation? LinkedIn Confidential ©2013 All Rights Reserved 38
  39. 39.  Deliver a strong brand message direct to your target audience  Improve your efficiency at campus events using LinkedIn CheckIn Your 3 key takeaways: LinkedIn Confidential ©2013 All Rights Reserved 39  Grow your talent pipeline – track and engage students/graduates as they progress in their career
  40. 40. Thank you. LinkedIn Confidential ©2013 All Rights Reserved 40 To test out the CheckIn registration experience go here: http://lnkd.in/checkindemo2 http://lnkd.in/ukstudent To view the UK Student & Recent Graduate Talent Pool research go here: To contact us (if not current client): http://lnkd.in/contactus

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