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Where students fit into LinkedIn’s strategy
Students on LinkedIn 2
Students on LinkedIn 3
Our vision
Create economic opportunity for every member of the global workforce
Students on LinkedIn 4
The economic graph
Mapping every global connection between:
Opportunities Skills Companies Educational
institutions
People Professional
knowledge
Students are the fastest
growing demographic on
LinkedIn
Students on LinkedIn 7
Students and recent grads are an
integral part of the LinkedIn ecosystem
40M+student and recent graduates
on LinkedIn globally
191universities in Turkey with
LinkedIn profiles
1M+entry-level jobs posted on
linkedin.com
We listened
Students on LinkedIn 7
Our student recruiting strategy
for employers
Students on LinkedIn 9
Students on LinkedIn 10
Reach
Engage
Hire
Company
Page
Career
Page(s)
Targeted
Ads
Targeted
Jobs
Employee
Profiles
Recruiter
Automated
Proactive
Reach
Engage
Hire
Bring your story to
life with a LinkedIn
Career Page
• Setting up a student specific view will
dynamically serve content that is most relevant
to them
• Videos and testimonials allow you to focus on
messaging that resonates most with students
Students on LinkedIn 12
Students on LinkedIn 13
Some best practices from
Turkey
Reach the right student with targeting
information found in our rich profile data
Elif Kaya
Econ Major and Aspiring Financial Analyst
Istanbul, Turkey Financial Services
Current Istanbul University
Previous Ankara University
Education Ankara University
277
connections
Background
Education
Istanbul University
Economics, M.A.
2014– 2016 (expected)
Groups
Graduation Year
Groups
Student
School
Geography
Skills, Honors,
Awards
Degree type
www.linkedin.com/elifkaya
Connect
Field of Study
Summary
I’m in final year starting to look for roles in the financial industry. As an economics
major,
I’m fascinated by the invisible forces that shape our world.
Students on LinkedIn 15
Expand your reach by targeting the right
students and start a new following
You’re Invited!
LinkedIn is coming to campus
Thursday, March 20th
Register
March 20th
2016
Promote your jobs to a highly
engaged audience
Students are twice as likely to engage with a job on mobile
Students on LinkedIn 16
Student jobs portal View and apply to jobs on mobile
Account Manager
LinkedIn
Students on LinkedIn 17
Engage students and recent grads with
content showcasing your employment brand
Students on LinkedIn 18
Some best practices from
Turkey
Students on LinkedIn 19
Employment branding media keeps you top-of-
mind year-round with students and recent grads
Targeted InMails
Status updates
Targeted Ads
Students on LinkedIn 20
Targeted InMailsDrive action with
targeted, personalized
messages
• Scale your recruitment efforts and stand out to
students and recent graduates
• Drive student interest and build a pipeline of qualified
candidates
Next steps
• Download the Student Recruitment 2.0
playbook
• Contact us with any questions you have
• Start reaching, engaging and hiring great
students

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Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

  • 1.
  • 2. Where students fit into LinkedIn’s strategy Students on LinkedIn 2
  • 3. Students on LinkedIn 3 Our vision Create economic opportunity for every member of the global workforce
  • 4. Students on LinkedIn 4 The economic graph Mapping every global connection between: Opportunities Skills Companies Educational institutions People Professional knowledge
  • 5. Students are the fastest growing demographic on LinkedIn
  • 6. Students on LinkedIn 7 Students and recent grads are an integral part of the LinkedIn ecosystem 40M+student and recent graduates on LinkedIn globally 191universities in Turkey with LinkedIn profiles 1M+entry-level jobs posted on linkedin.com
  • 8.
  • 9. Our student recruiting strategy for employers Students on LinkedIn 9
  • 10. Students on LinkedIn 10 Reach Engage Hire
  • 12. Bring your story to life with a LinkedIn Career Page • Setting up a student specific view will dynamically serve content that is most relevant to them • Videos and testimonials allow you to focus on messaging that resonates most with students Students on LinkedIn 12
  • 13. Students on LinkedIn 13 Some best practices from Turkey
  • 14. Reach the right student with targeting information found in our rich profile data Elif Kaya Econ Major and Aspiring Financial Analyst Istanbul, Turkey Financial Services Current Istanbul University Previous Ankara University Education Ankara University 277 connections Background Education Istanbul University Economics, M.A. 2014– 2016 (expected) Groups Graduation Year Groups Student School Geography Skills, Honors, Awards Degree type www.linkedin.com/elifkaya Connect Field of Study Summary I’m in final year starting to look for roles in the financial industry. As an economics major, I’m fascinated by the invisible forces that shape our world.
  • 15. Students on LinkedIn 15 Expand your reach by targeting the right students and start a new following You’re Invited! LinkedIn is coming to campus Thursday, March 20th Register March 20th 2016
  • 16. Promote your jobs to a highly engaged audience Students are twice as likely to engage with a job on mobile Students on LinkedIn 16 Student jobs portal View and apply to jobs on mobile Account Manager LinkedIn
  • 17. Students on LinkedIn 17 Engage students and recent grads with content showcasing your employment brand
  • 18. Students on LinkedIn 18 Some best practices from Turkey
  • 19. Students on LinkedIn 19 Employment branding media keeps you top-of- mind year-round with students and recent grads Targeted InMails Status updates Targeted Ads
  • 20. Students on LinkedIn 20 Targeted InMailsDrive action with targeted, personalized messages • Scale your recruitment efforts and stand out to students and recent graduates • Drive student interest and build a pipeline of qualified candidates
  • 21. Next steps • Download the Student Recruitment 2.0 playbook • Contact us with any questions you have • Start reaching, engaging and hiring great students