Susan Bor of SAP shared her journey to date that has seen her manage a high performing recruiting team who have successfully reduced cost and time to hire and is now taking the next step, implementing tactics and a long term strategy that is focused on quality of hire. Learn from the experiences of SAP on how to work cross functionally to positively influence senior management and peers.

1. Driving Successful
Transformation by SAP
1
Susan Bor
Senior VP of Talent Acquisition, SAP
Elizabeth Brown
Sr. Director HR, LinkedIn

2. © 2012 SAP AG. All rights reserved. 2Public
When the journey has started….
Big reduction of TA
staff at SAP in 2009
TA Function not
delivering the numbers
for the biz
TA team acting
as individuals –
not as a team
TA not connected
to the biz lines
Revenue miss
in Q1 2010
Strong process
focus, very little
focus on quality

3. © 2012 SAP AG. All rights reserved. 3Public
What has been done….
Organization
adjustment
Build
Vision
Track
Execution
Confidence
to team

4. © 2012 SAP AG. All rights reserved. 4Public
What has been done….
Organization Update
Execu've
Assistant
PMO
Global
Exec
Search
Global
Service
Delivery
Regional
Service
Delivery
Global
Service
Enablement
Global
Early
Talent
Head
of
APJ
Head
of
EMEA/DACH
Head
of
Americas
Global
TIP
Board
Area
Liaison
GCO
Sales
OPD
Co
CEO
F&A
HR
SVP
Talent
Acquisi'on
Susan
Bor
(Walldorf/UK)
Employer
Brand
&
Marke'ng
Planning
and
Opera'ons
Technology
Cloud

5. © 2012 SAP AG. All rights reserved. 5Public
What has been done….
TA Roadmap
THE
JOURNEY
Quality-­‐Based
Recrui'ng
Talent
Solu'ons
Recrui'ng
Services
1
2
3
OUR
APPROACH
Business
Imperatives
for SAP
Success
Vision
Mission
How?
TA
Vision
Mission

6. © 2012 SAP AG. All rights reserved. 6Public
What has been done….
Track Execution
Board
" Operational topics: Budget, Demand…
" OpsReviews: Executive, Early Talent,
Regional, Diversity
" Projects: Employer of choice, internal
hiring, Diversity, etc.
Candidate
" Marketing activities & budget
" Candidate Survey
" Main candidate stats: Time to offer / start,
application volume / conversion rate, etc.
" Competitive intelligence / Channels
" Projects: Candidate survey, EVP roll out,
career website, candidate comms
Client
" Client satisfaction KPIs: Aged vacancies,
short term turnover , etc.
" Hiring manager survey
" Client activities
" Projects: Quality surveys, reporting, HR comms
Team
" HR Update
" Team stats: absence, productivity, etc.
" Talent development
" TA employee comms
" Projects: Comms plan, learning &
development plan, operating model
Board Candidate
Client Team
FOUR
LENSES
+
TECHNOLOGY
bi
weekly
calls

7. © 2012 SAP AG. All rights reserved. 7Public
What has been done….
Giving confidence to team
Regional
Kick
Offs
Story
Teller
Workshops
Involvement
&
inclusion
" Regional Kick Offs in Heidelberg, Philadelphia, Shanghai
" Whole Management Team present, more than 200 participants
" Very interactive agenda with lots of networking
" Excellent feedback by participants
" Workshops designed to help TA staff to present the SAP
Employer of Choice story by making it personal and relevant
" Good bonding & retention exercise since strengths of SAP made
very tangible
" Ongoing transparent & honest communication about what is
happening at SAP and within TA
" TA staff could volunteer to participate in global projects

8. © 2012 SAP AG. All rights reserved. 8Public
Let’s get into action!
Focus on Quality of Hire
" What have been the best tactics
for getting the business buy in to
quality of hire over time and/or
cost?
Employer Brand Business Case
" What has worked well in
building business cases for
investment in the employer
brand?
Recruiting Capabilities
" What does recruiter excellence
look like in a world being changed
daily by technology?
Recruiter EVP
" What does a professional
recruiter want from an in
house organisation?

9. Thank you
Contact information:
Susan Bor
Head of Talent Acquisition SAP