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How financial services
have embraced social media
CONNECTING
CONTENT
WITH YOUR
All data is commissioned by Join the Dots research study, UK, April 2014
The top 6 actions as a result of exploring content on LinkedIn
£
31%1 Learned of a new
financial company
24%2
Shared information
about financial
trends/products
/companies
23%3
Learned of a new
financial
product/policy
23%4
Conducted
additional research
on a financial
product
20%5
Asked a financial
professional for
additional
information about
a product/policy
13%6 Opened a new
financial account

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  • 1. How financial services have embraced social media CONNECTING CONTENT WITH YOUR All data is commissioned by Join the Dots research study, UK, April 2014 The top 6 actions as a result of exploring content on LinkedIn £ 31%1 Learned of a new financial company 24%2 Shared information about financial trends/products /companies 23%3 Learned of a new financial product/policy 23%4 Conducted additional research on a financial product 20%5 Asked a financial professional for additional information about a product/policy 13%6 Opened a new financial account