Finding qualified candidates is a challenge. In this recent webinar we showed attendees how they can easily get their jobs in front of the right candidates at the right time. Focusing on how to: - Craft irresistible job descriptions:Make your business stand out. - Target your jobs: Post and promote to just the right candidates. - Track your job's success: Measure and improve your job's performance.

1. Beyond Post and Pray:
5 Steps to Effective Job Descriptions
Start at 10.00 GMT / 11.00 CET

2. Your presenter

3. Learn how to:
Write job descriptions that get applicants
Catch the eye of passive talent
 Level the recruiting playing field
Choose between Job Posts & Job Slots
 Leverage analytics to optimize your job

4. Tip #1 – Research first, write later

5. Start with the end in mind
Run a search to research your ideal candidate
– What keywords are in their summaries?
– What skills and endorsements do they list?
– What types of companies have they worked at?
– What did they study in school?

6. iE Tech, Infomatrix
Amy Miller
Acme Tech

8. Additional Research
1. What is your EVP (Employee Value Proposition)
2. Check some of our extra insights about Talent Pools:

9. Some extra insights
http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis/5

10. Tip #2 – Nailing the perfect job title

11. Save creativity for the job description,
not the title

12. Tip #3 – The power of a conversational tone

13. Word choice matters

14. Tip #4 – Showcase what the candidate can do in the role

15. Highlight the position’s impact

18. Tip #5 – Experiment with new formats

19. A picture speaks a thousand words

21. Job Posts and Job Slots

22. Sponsor your job

23. Mobile

24. After the writing is over, go the extra mile
 Follow up with Profile Matches
 Broadcast your job
 Keep growing your Employer Brand

25. i
i
i
Use your other channels
Facebook: tell in short sentences:
• Jobtitle
• What kind of job it is
• Who should apply
• Where the job is located
And embed link to jobpost on LinkedIn
Twitter: tell in 140 characters things like:
• A fun slogan
• A ‘cry for help’ from a colleague
• Post from the jobleavers’ perspective
Embed link to jobpost on LinkedIn

26. Test, measure and do what works

27. Views

28. Applies

29. Shares

30. Q & A