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Social recruiting per le agenzie di ricerca e selezione - webcast 23 settembre

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Come il social recruiting può trasformare il business delle agenzie di ricerca e selezione, grazie alla capacità di costruire una base di follower, ingaggiarli con interazioni significative e infine assumere i candidati migliori. Presentazione di Tomaso Giusti di LinkedIn Italia.

Publié dans : Recrutement & RH
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Social recruiting per le agenzie di ricerca e selezione - webcast 23 settembre

  1. 1. Social Media per le agenzie di ricerca e selezione 23 settembre 2014
  2. 2. Search & Staffing - Team Italy Media Onboarding, Analysis & Reporting Media Solutions & Strategy Sales Executive - Main Point of Contact Recruiting Products Consultant Technical Support Consultants
  3. 3. THE WORLD IS CHANGING FAST… Candidates & Clients More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
  4. 4. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  5. 5. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
  6. 6. are passive and not looking to move 80% 60% of them are open to opportunity!!
  7. 7. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
  8. 8. LINKEDIN HAS EVERY AUDIENCE YOU CARE ABOUT…
  9. 9. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  10. 10. RECRUIT RELEVANT JOBS RECRUITER ENGAGE CONTENT UPDATES CAREER PAGES YOUR LINKEDIN JOURNEY STARTS HERE BUILD TARGETED MEDIA EMPLOYEE ADS
  11. 11. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
  12. 12. ACCELERATE FOLLOWER GROWTH Reach out to potential clients & candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca
  13. 13. LEVERAGE YOUR EMPLOYEES BUILD EMPLOYEE PROFILE ADS Recruiters have 10x more traffic than the average member 10x of page views are members looking at members 76%
  14. 14. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business 2.5 x 78% Followers are 78% more likely to respond to an InMail of members are interested in job opportunities from companies they are following 79%
  15. 15. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
  16. 16. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING ENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  17. 17. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH A COMPANY PRESENCE ENGAGE COMPANY PAGE Continue to post content to your followers Use the top banner to show what your business does Include a link to your website to improve SEO
  18. 18. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 313M Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES
  19. 19. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates 25% the usual content traffic 3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  20. 20. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
  21. 21. PROMOTE YOUR JOBS TO THE BEST CANDIDATES & CONSULTANTS RECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  22. 22. RECRUITERS SHOULD USE THE NETWORK RECRUIT SHARE JOBS Post jobs to your network: Your consultants have networks on LinkedIn Make sure that they are sharing relevant opportunities to these networks regularly
  23. 23. PROACTIVELY SOURCE CANDIDATES & CONSULTANTS RECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 78% Followers are 78% more likely to respond to an InMail
  24. 24. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
  25. 25. Questions?

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