The Most Effective Lead Generation Strategy On LinkedIn full post: http://blog.linkfluencer.com/the-most-effective-lead-generation-strategy-on-linkedin-2/ LinkedIn is a great way to find potential customers if you know what, as well as who, to look for. With over 400 million members and 49% of them being key decision makers it’s the only platform that gives you access to their database of decision makers for FREE. Think about how powerful that is … Imagine finding, connecting and then building a relationship with thousands of your target market without spending a cent on advertising or marketing. The key to success in any marketing strategy is defining a specific target market, and LinkedIn gives you a great opportunity to generate these leads on a consistent basis. To help you start leveraging this function of LinkedIn, we’ve written a blog post where we not only show you how to use it to generate warm leads but also share... A little unknown trick on how to automate this process so you can generate endless leads every week on autopilot. Check out the details to find out how you can start implement this strategy in your business: http://blog.linkfluencer.com/the-most-effective-lead-generation-strategy-on-linkedin-2/

1. WORLD’S LEADING
LINKEDIN TRAINING COMPANY
The Most Effective Lead Generation
Strategy On LinkedIn

2. INTRODUCTION
How much are you paying for your leads?
When you figure in the time it takes to pull
together your free offer, the cost of the
hosting software, and even the physical
amount of money you shell out for marketing
services, your cost can be pretty hefty.

3. TARGETED LEADS
What if we told you that this process could become simpler and wouldn’t cost you a dime?
The key to success in any marketing strategy is defining a specific target market, and LinkedIn gives
you a great opportunity to generate these leads on a consistent basis.
LinkedIn is the ONLY online tool that provides access to their decision-maker database at the Basic
membership level, and they do this through their advanced search function. In our 3 steps to
LinkedIn mastery FREE Digital Guide we show you how to tap into this valuable resource.

4. ADVANCED SEARCH
The first step in the process is to conduct a highly targeted Advanced Search. With a free account,
you can search for prospects using keywords, filtering your relationship level, identifying your
prospects location, and choosing up to one group.
Use this opportunity to drill down your ideal customer as much as you can. Your goal is to find the
people you are most likely to do business with. Once you type in your parameters, you can generate
a search by selecting the search icon at the bottom.
LinkedIn Tip: Make sure to specify searching only those whom you have 2nd, Group or 3rd
connections. This way, you can generate a prospect list that is outside your first connection network.

5. GET BOOLEAN
LinkedIn also takes it one step further by offering Boolean search technology to generate highly
targeted results. For those of you who are unfamiliar with Boolean Search technology, through the
use of “AND”, “OR” and “NOT,” it allows you to generate a more targeted search result.
LinkedIn Tip: When using the Boolean search logic, make sure to use quotations around the
keywords and phrases you are searching. This way, you will get a search result with the entire
keyword or phrase.

6. SAVE UP TO 3
SEARCHES
Now that you have identified your target market, and understand how to drill down using the Boolean
search method, you can rinse and repeat your search process for a total of three times.
With the basic account, you can save three searches, so make sure to choose keywords and
phrases that are specific to your best and most profitable client!
The good news is that you can always go back and tweak your keywords and search parameters.
So, if you have saved a search that simply is not generating the results you need, then you can keep
trying until you find a search combination that is a winner.

7. GET YOUR UPDATES
Once you save your searches, get ready to receive a weekly update from LinkedIn! These updates
include any new LinkedIn members that meet your designated criteria, as well as any LinkedIn
member who has updated their profile.
This way, you can stay on top of new connection and prospect possibilities without having to
constantly repeat your search efforts. The great news is that you only have to do the work once, and
LinkedIn will send you a fresh list of new leads, for FREE, every week.

8. DISCOVER THE 3 STEPS TO
LINKEDIN MASTERY
Want to learn more about LinkedIn? Download our FREE digital guide
today and learn how you too can start using LinkedIn to generate a ton of
media exposure, secure joint venture partnerships and build hundreds of
new leads for your business. Over 14,000 businesses have now benefited
from this methodology. Access it Here!