Linku2 have developed a SMART marketing strategy designed to promote local business on the North Shore, Auckland to their local community. Using the media of web, print, database and social media in a rotating promotion schedule we help businesses reach their specific target markets

2. With marketing and advertising being the most important expenditure for any business,
without it your target market may never know about you. Do you? …
• Have clear business goals? Have you used SMART goals?
• With so many options, do you know where best to focus your marketing budget for
maximum market exposure?
• Use social media or find it time consuming and/or confusing?
• Pay high charges for short term print exposure?
If these sound like obstacles you sometimes face in your business, don’t worry, you are not
alone, but what do you do? You could always work and market SMARTER

3. SMART marketing is a strategy Linku2 use to help businesses “Work Smarter, Not Harder”
based on the strategy of SMART goals
Specific
Linku2 sections reach specific target markets on a regular basis through targeted campaigns
Measurable
Linku2 reports give stats and click rates to identify market reach
Attainable
Linku2 Plans offer a full range of options for promotion but are still in the marketing budget even for
small or start up business
Relevant
Linku2 Promotions link to businesses and provide information of interest and value to the relevant target
market by using their specified sections
Time-Based
Linku2 Promotions run on a continuous 16 week programme including an intensive targeted advertising
programme for a min of 2 weeks with ongoing promotion for the balance of the programme

4. Section Promotion, Save Time and Money, Simple
philosophy, Solve problems, Stimulate, Support
Measure, Media, Minimal Investment, Motivate, Multi-
Functional
Availability, Accelerate, Action, Affordable, Added Value
Rotational, Relationships, Results, Realistic, Responsible,
Resonate
Time-Based, Target, Touch base, Traditional, Technology,
Trackable
* For full explanations on how we market in the above ways see our further details presentation on our Plans

5. * For further explanations on above options see our further details on our Plans
* Our most popular option
Below are details of our Web and Booklet Plans. Through these your business is represented both on our website
and in the print booklets which correspond with our 10 “We Linku2” sections. Linku2 also use a rotating scheduled
16 week campaign including database newsletter promotion and social media for each section. Each Web and
Booklet Plan is designed to give maximum exposure over the 4 media whilst offering the best value available. Your
business is represented in all sections relevant to your services, eg a preschool will be in both Babies and Toddlers
and Education sections. An insurance broker could be in Business Services, Health, Motor and Marine, Property and
Senior Living depending on their specialised areas.

7. HIBISCUS COAST
Daiwa Japanese Restaurant, Gulf Harbour
Gulf Harbour Bakery and Café
Coasties Pizzeria,Gulf Harbour
Gulf Harbour Lodge
Manly MedicalCentre
Bach 54, Manly
The Italian Café, The Plaza
Esquires, The Plaza
JACs, The Plaza
Stanmore Bay Pool and Leisure Centre
InShape Studio, Karepiro Drive
Hoyts Cinemas
Civic Video, Whangaparaoa
Hells Pizza, Whangaparaoa
Whangaparaoa Library
SilverdaleRSA
Citizens Advice Bureau and I-site
Pine Café, Orewa
Olivers Café, Orewa
Left Bank Café, Orewa
Mosaik Café, Orewa
Hollywood Bakery, Orewa
Orewa Library
Flowers by Joanne, Orewa
Pak n Save Silverdale,
Oceanz Seafoods, Silverdale
Northern Arena
Kings Plant Barn
Mosaik Café, Silverdale
Jamaica Blue Café
Pita Pit, Silverdale
TORBAY
Bakers Gallery
Torbay MedicalCentre
Euro Patisserie and Café
Scarlets Hair Design
Golden Bake House
The Cutting Room Hair Design
Comb and Curl, Hebron Road
BROWNS BAY
Cottage Café
The French Bakery
Amanda Baker Hair and Makeup
Bay Waves Hair
Diva Nails and Beauty
Sushi Day
Ben Gusto Café
White Flower Café
Browns Bay Barber
Nicholls and Associates Optometrist
The Dental Centre
Clyde Espresso
Golden Sands Café
Cat Café
Verve Hair Design
Bernies Bakery
Paradise Nails and Spa
Kebab Serai
The Barber Shop
Kiwi Clean Laundrette
Hair Graffix and Beauty
Sunset Hair and Spa
ROTHESAY BAY
Paul James Hair
Bakery and Café
Mint Hair
MURRAYS BAY
Jacaranda Cafe
MAIRANGI BAY
Mairangi Bay Medical Centre
Verve Hair Design
Cutting Edge Hair
Mairangi Bay Physio Clinic
Zavito Café and Bar
Bay Café
Under Your Skin Beauty
Café Rhythm
Accent on Nails
Hair @ Surreal
Mangiamo Café
MILFORD
Thirsty Frog Wine Bar
Robert Harris Coffee Roasters
MilfordMens Hairdressers
Cafeccino
MilfordHair Design
Hamic Café
Kitchener Road MedicalCentre
MilfordDentists
The French Bakery
Sushiwa
Snow Hairdressers
Little King Café
Tea Total Café
TAKAPUNA
J Hair Do
Café d’Amour
American Nail
Bay Audiology
Robert Harris Coffee Shop
Zomer Café and Restaurant
Lumino the Dentists
Bian Sushi and Donburi
Sumo Salad Café
Ragazzi Café and Wine Bar
Fiori Café
Pita Pit
Verve Hair Design
Sierra Café
DEVONPORT
Mecca
Jos Hair Salon
Javahouse
Catch Fish and Chips
The Barber Shop
Yoghurt Story
Stone Oven Bakery and Café
Clarrys Café
Chinese Takeaway
Manuka Café and Restaurant
Devonport Connection Café
Riba Fish and Chips
Sierra Coffee
Devonport Deli
Bettes
Peace and Plenty Inn
BELMONT
Chinese and European Takeaways
Pizza Hut
Armein Hair Design
Rice and Roast Takeaways
ALBANY
Hue Hair Salon
Euro deli
Mercari Bakery
Servilles Hair Studio
ALBANY (Serville Centre)
Fartese Takeaway
The Hair Designers
Gina’s Café
Green Apple Café
The Roast
Further outlets currentlybeing located
In Albany Village, Glenfield and
Birkenhead

8. Linku2 has been developed as a service to encourage growth and support in a local region.
Successfully operating on the Hibiscus Coast since 2004, and rebranded as Linku2, from 2014 we are
expanding to Auckland’s North Shore and other areas of New Zealand.
We encourage consumers to support local businesses through 10 “We Linku2” target market specific
sections each with planned promotion schedules 3 x per annum through our 4 main target media
including web, print, presentations, database and social.
We also work closely with local community groups, schools and clubs giving them an outlet to reach
the local community including free advertising of local events, classifieds, news, school holiday
programmes and providing general information such as rubbish services, libraries, bus timetables, etc
We also give back to the community through our unique Fundraising Programme with funds going
back to local non profit services. We thank you for considering our SMART marketing services in your
local promotion and are glad to help you to …

9. • Newsletter database Nos: Over 2,300 contacts. Newsletter average open rate
over 35% - Industry standard - 13.8%, Newsletter average click through rate over
7% - Industry standard - 2.1%
• Print media - min 2,000 booklets per section and 1,500 per special occasion flyer,
distributed each 16 week cycle through over 150 outlets
• Social media: Facebook over 3,020 likes (3 pages), LinkedIn 1,380 connections,
Twitter 280 followers, Pinterest - 18 boards, Slideshare 16 presentations with
over 6,350 views
• Linku2 North Shore and Hibiscus Coast web hits
January to March 2014 –
• Over 8,440 visitors
• Over 6,940 unique
• Over 18,890 page views

10. For more detailed explanations on how Linku2 use our
SMART strategy and work harder for your business visit our
website –
www.linku2northshore.co.nz | About Us | Advertising
and view the further presentation or
call Jane on 09 283 7457 or email
manager@linku2northshore.co.nz TODAY!