Thank you Bill and the Guild for having me and thank you all for spending an hour of your valuable day with me.I’d like to start off the session putting the next hour into the right perspective. I have never used or seen a tool used that applies to every situation and can solve every problem. Even oxygen has limits. Every tool does have a use. (Hammer joke: My wife uses it to keep me in line)I find it beneficial to approach technology by searching for the WIIFM.So with that in mind let me say, Facebook is an amazing tool and it is a useless tool. What I mean by that is if using Facebook is your only method of reaching a learner, then your strategy is very limited. In the same breath if you are not even considering this platform for delivery, you are leaving an opportunity on the table. Consider this the watered down Facebook Kool Aide version. Let’s briefly set up the value and risk of using Facebook as part of your learning strategy.
Read bullet pointsStatus poll: Raise your hand if you use Facebook strictly as a social toolThat’s not unusual. When I work with organizations to incorporate Facebook into their learning strategy, the response is typically social and that can sometimes create a bit of resistance with the decision makers. These are 2 reasons for using FBYour learners are there looking for content (Vendors, customers, employees, partners, etc) It is essentially a learning, sharing, social swap meet where the currency is engagement.
There are dark stories that can inhibit your efforts tooFB is an open networkFB platform is often the target for malicious attacksFB can change their platform whenever they want too. Stigma of stories where someone was harmed by another person who used FB. Explain Kate Middleton storyBankrupcyAtty Mark Zuckerberg http://techland.time.com/2011/05/12/sorry-other-mark-zuckerberg-the-names-taken/
Our discussion today fits into a new trend that is emerging that removes the excuses of “I don’t have the budget for that”.
Things neededServer to hostFacebook developer accountCoded Content (Articulate, Captivate, etc)Aggregate Tools (Facebook social tools, blogs, youtube, vimeo, etc)
Things neededServer to hostFacebook developer accountCoded Content (Articulate, Captivate, etc)Aggregate Tools (Facebook social tools, blogs, youtube, vimeo, etc)