Nikles corporate identity guideline

1. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 1.
THE CORPORATE IDENTITY GUIDE
JAN 2012

2. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 2.
Contents
Page Subject
3 Introduction
4 Mission Statement
5-9 Company Logo
10 Company Fonts
11 Company Colors
Nikles Inter AG Head Office | Aesch, Basel, Switzerland
© Nikles Group 2011. All rights reserved.

3. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 3.
Introduction
N ikles Group is one of the world’s leading shower equipment manufacturers. Our clients, such as up market manufac-
turers and leading retailers are sourcing hand showers, shower heads, slide bars, shower systems, and kitchen sprays
from us. Nikles products are of trend setting design and state of the art quality. We serve customers from all around the
world including in Europe, North America, Asia, Australia, New Zealand, and South America. Nikles continuously invests in
research & development of existing and new technologies to ensure that our customers always have access to the latest
innovation and technologies.
A s Nikles becomes more globalized, it is critical to portrait a clear picture and the character of our organization. In order
to maintain and reinforce our brand unity, the Corporate Identity guide is created. It is also important that Nikles brand
image is consistent wherever it is being represented. This guide shall be used as a binding reference when producing visual
communication materials for our brand across all media including prints and electronics.
ACS

4. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 4.
Mission Statement
A s a designer, creator and manufacturer of shower products it is our core purpose to offer to our customer the right
product with an attractive design, appropriate functionality and superior quality and thus contribute to the success
of our clients and business partners. Our success is built around a team of people with an extraordinary dedication to
their professional standards. Our focus is the creation of products and implementation of strategies that exceed market
expectations. Our suppliers and customers trust in our proven commitment to excellent service and in our ability to offer
effective solutions tailored to their needs.
EASY TO CLEAN THERMO INSULATION

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1. Company Logo
1.1. The Evolution of Nikles Logo 1.2. Nikles Logo
Nikles logo should be used on all communication
materials, both internal and external. Correct
usage and consistent application of the company
logo establishes a clear identity.
1982
Vertical Logo (preferred)
2002
NIKLES PRODUCTS
Present
Horizontal Logo

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1. Company Logo
1.3. Logo Color
PANTONE CMYK
Pantone Black C 100% K
0% C
Pantone Silver 877 0% M
0% Y
24% K
Negative Positive
Black or dark background White or light background
use Pantone Silver 877 use standard logo color
Pantone Black C

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1. Company Logo
1.4. Placement & Positioning
Another important element for communicating Nikles Logo With “a Swiss company” Symbol
the Nikles brand is “a Swiss company” symbol.
This symbol should always be incorporated with Vertical Logo (preferred)
the Nikles logo across the media.
3 mm
A Swiss Company Symbol
“A Swiss company” symbol must... Horizontal Logo
- be placed on the right hand side of the Nikles
logo (or away from the logo)
3 mm
- be 3 mm away from the Nikles logo
- be relative to Nikles logo size and proportion
The Nikles logo must be at least 1 times bigger
than “a Swiss company” symbol.

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1. Company Logo
1.5 Minimum Size Requirement 1.6. Clear Space Requirement
To ensure that our brand logo is recognizable A clear (safe) zone equivalent to ½ the height
and is visually effective, it must be of a certain of the symbol “N” should extend from the logo
size. on all sides. No other design element with the
exception of the “a Swiss company” symbol,
Vertical Logo (preferred) photography and backgrounds should intrude
The full width of the vertical logo should not be into this area.
less than ½” on all print work
0.5cm
Horizontal Logo
The minimum width of 2” is required for all print
work
0.5cm
0.5cm
1cm
However, in special circumstances such as laser
etching, specific guidance can be sought from
0.5cm
the management.
0.5cm
0.5cm
0.5cm
0.5cm
½” 2”

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1. Company Logo
1.7. Co-Branding Guidelines
When the Nikles logo appears as a co-brand, it is Samples of correct and incorrect placements
preferable that both logos occupy a similar area
of volume and appear to be of equal prominence.
The Nikles logo should always stand alone.
Product, location or any other names should not x
be attached to the Nikles corporate logo.
Minimum clear space requirements around the
Nikles logo should always be considered when
placing a Nikles logo on the same viewing surface
as the partner’s logo.
SWISS COMPANY
x
x


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2. Company Fonts
2.1. Primary Font 2.2. Official Use
The primary typeface for all printed and digital For internal and external produced communica-
communications is Century Gothic. tions including MS Word documents, MS Power-
Point presentations, e-mail and etc, the primary
font, Century Gothic can be replaced with other
Century Gothic Regular San-serif typefaces.
Century Gothic Italic Example:
Century Gothic Bold Arial Arial Arial Arial
Century Gothic Blod Italic Calibri Calibri Calibri Calibri
Helvetica
Tahoma Tahoma

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3. Company Colors
3.1. Colors
The corporate colors used in Nikles communications
are derived from the Nikles logo.
Varying percentage of tints can be used for specific
purposes to ensure clarity of the messages.
Pantone Black C
100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
Pantone Silver 877
100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

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Nikles Inter AG
P.O. Box, Arlesheimerstrasse 5
CH-4147 Aesch / Basel, Switzerland
Tel: +41 61 726 88 66 Fax: +41 61 726 88 69
www.nikles.com
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