Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.

1. #SocialPRSecrets
BYU 2016
cc: crowderb - https://www.flickr.com/photos/19539651@N00

2. What's Hot
cc: C. Vizzone - https://www.flickr.com/photos/16256746@N00

3. Agenda
• What's Hot
• Social Network Trends
• #SocialPRSecrets
• #LisaFaves
cc: srgpicker - https://www.flickr.com/photos/91485322@N00

4. Mobile
cc: Xraijs_ - https://www.flickr.com/photos/35707686@N06

6. Mobile isn't killing desktop.
It's killing our free time.
~@randfish~
cc: Ed Yourdon - https://www.flickr.com/photos/72098626@N00

8. Video
cc: launceston_lad - https://www.flickr.com/photos/61364433@N00

9. Moments

10. Experiences

11. Experiences help define your
social identities
cc: Scooter Lowrimore - https://www.flickr.com/photos/60356356@N00

13. Social PR Channels
cc: kdonovangaddy - https://www.flickr.com/photos/36801167@N02

14. Facebook
cc: escapedtowisconsin - https://www.flickr.com/photos/69805768@N00

15. Facebook
• Largest 1.5+ B Users
• Targeting
• Search
• Customer Service
• Paid vs. Organic
cc: niallkennedy - https://www.flickr.com/photos/35034351734@N01

16. Instagram
cc: JAMoutinho - https://www.flickr.com/photos/18200773@N02

17. Instagram
• Owned by Facebook
• Ads via FB Ad Manager
• Tip: Hashtags and Tagging
• Organic still works
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00

18. Twitter
cc: Tom Raftery - https://www.flickr.com/photos/67945918@N00

19. Twitter
• Real-time network
• 2-3 hashtags max
• #RIPTwitter
• Media Relations
cc: Rosaura Ochoa - https://www.flickr.com/photos/32931740@N06

20. LinkedIn
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04

21. LinkedIn
• Professional network
• Why is it important?
• Publishing
• Profile optimization
cc: A Name Like Shields Can Make You Defensive - https://www.flickr.com/photos/91156503@N00

22. Google+cc: Carlos Luna - https://www.flickr.com/photos/31991771@N00

23. Google+
• Not really a social network
• Collections
• Communities
• Search influence
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

24. Snapchat
cc: Travis Estell - https://www.flickr.com/photos/35807342@N00

25. Snapchat
• Brands are waking up
• More monthly active users than
any other social media platform
• Discover
cc: yukop - https://www.flickr.com/photos/22322135@N00

26. Snapchat Trends
• Brand Takeovers
• POVs
• Behind the Scenes
• Tips
• Add me LisaBuyer
• Social PR Secrets

27. Live Stream Apps
cc: Robert S. Donovan - https://www.flickr.com/photos/10687935@N04

29. Pinterest
cc: ShardsOfBlue - https://www.flickr.com/photos/9350569@N08

30. Pinterest
• Buzzfeed's #2 Traffic Source
• Optimization
• Time stamp never dies
• Tip: Create boards for blogs
cc: mkhmarketing - https://www.flickr.com/photos/93212162@N08

31. #SocialPRSecrets
2016

32. First
Whenever possible
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

33. Present
The only place to be
cc: -Reji - https://www.flickr.com/photos/27365066@N02

34. #Fail
It's Ok and Good
cc: Curtis Gregory Perry - https://www.flickr.com/photos/33124677@N00

35. Time
It's Precious
cc: zamboni.andrea - https://www.flickr.com/photos/13506918@N00

36. Multitasking
Forget it
cc: Artur Chalyj - https://www.flickr.com/photos/112829563@N02

37. 20/80 Rule
cc: Alan Cleaver - https://www.flickr.com/photos/11121568@N06

38. Focus
One - Two Priorities
cc: @Doug88888 - https://www.flickr.com/photos/29468339@N02

39. My Faves
cc: rosiemrogers - https://www.flickr.com/photos/54426622@N08

40. Canva
cc: Dushan and Miae - https://www.flickr.com/photos/97304820@N00

41. BufferApp

42. @lisabuyer
cc: clasesdeperiodismo - https://www.flickr.com/photos/24614969@N04