Lisa Humenik's Smart Seller Marketing Program

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The SmartSeller™
Marketing Program
Lisa Humenik
RE/MAX Crossroads
Presented by:

Crossroads Properties
Lisa Humenik
RESUME of LISA HUMENIK, Realtor®, RE/MAX Crossroads
My current position is as a a real estate professional (REALTOR) at
RE/MAX Crossroads Properties helping clients buy and/or sell their
home and find the perfect new place or investment to meet their
needs. My clients include residential home sellers, investors, and
new and move-up buyers. Home sellers enjoy state-of-the-art
marketing services to assist them in the sale of their home
including internet, video, social media, print, and mobile
marketing to expose their home to the most buyers. I am the
author of the NortheastOhioRealEstateSource.com blog covering
real estate trends in the Northeast Ohio suburbs. Lisa’s Facebook
fan page, AmazingNortheastOhioHomes, has over 1,200 fans.
I have been practicing real estate for over ten years and sells
over 50 homes per year. Every year since joining the company I
have earned recognition in the RE/MAX 100% Club. I am a
member of the Cleveland/Akron Area Board of Realtors (CABOR)
and the National Association of Realtors (NAR).
RE/MAX Crossroads
Amazing

Lisa Humenik, RE/MAX Crossroads * (440)476-4959* AmazingNortheastOhioHomes.com
The SmartSeller™ Marketing Plan
The Smart Home Seller Plan is designed to offer clients the
most state-of-the art marketing of their home to bring in
the highest and best market offers in faster than average
market time. In addition, professional photography and
video will give the professional finishes needed to get top
dollar.
The Northeast Ohio real estate market has improved quite a
bit in the last year, but all real estate is local right down to
your city and neighborhood. A professional pricing
assessment of your home, light staging or improvements (if
needed), and a highly targeted marketing plan will deliver
the results you did not think possible. Plus, a 100%
Happiness Guarantee.

Crossroads Properties
Lisa Humenik
RE/MAX Crossroads
What is the SmartSeller™ Marketing Plan?
A High-touch/High-tech Marketing Program giving
your home the MOST exposure to home Buyers
Your home will receive more marketing and buyer exposure than other Realtors
will offer. Your home will be marketed on every online real estate website,
Realtor.com, Craigslist, Facebook, YouTube, and more! You will be presented
with a Marketing Plan showing you every action I will take to get your home sold.
Your home will also be marketed via the tope social media and online blog
channels as well.
100% Happiness Guarantee J
I am so confident that you will be thrilled with my marketing results and choosing
me as your Realtor, that you can cancel your listing agreement at any time –
that’s my 100% Happiness Guarantee! Most brokers will hold you to the length
of time of the listing agreement you signed. I will never do that because I know
that I will deliver results. You can be sure that I will market your home effectively
and negotiate for the highest price between you and the buyer. That’s my
promise and service commitment to you as my valued client. No strings attached!

The SmartSeller™ Marketing Plan
Advanced / High Tech Marketing
You are guaranteed the most state-of-the-art Marketing Plan
available utilizing what works to attract today’s buyer. I will
review with you my marketing plan specifically designed for
your home. Here's a brief overview of the marketing initiatives
I would use to sell your home:
Premium Online Advertising Package
Over 90% of buyers look for a home on the Internet first before
requesting a showing for your home! My client receive and
extensive online advertising (at no cost to you) of your home
24x7 on REMAX.com, Realtor.com, Cleveland.com,
Zillow.com, Trulia.com, Homes.com, Craigslist, on all
cooperative brokerages and over 500 affiliated internet
websites. More dollars are spent showcasing your listing
to the MOST Buyers! I spend additional dollars from my
budget to showcase my client’s homes on Realtor.com, the
#1 searched buyer website nationwide. By showcasing your
home, your home will appear highest in buyer searches,
tripling the number of buyers who will see your home.
Social Media Marketing Plan
Your home will have a unique social media marketing program
deigned to get your home MORE exposure than any other Realtor.
Who else offers you this?
Staging Advice
You will be provided with professional staging advice to
determine what, if anything, needs improvement in your home
to make it show the best while on the market.
You are
guaranteed a
personalized
Marketing Plan
designed
specifically to
sell your home
in today’s
market.
Enhanced
Visibility on
the TOP
sites:
Realtor.com
Zillow.com
Trulia.com
RE/MAX.com
All syndicated
sites

Comprehensive Online Marketing Strategy
Vast online presence (especially as a promoted listing) on the top sites. Most
buyers use Zillow, Trulia, Realtor.com, Remax.com, or other major portals to find
the homes they want to see.
Sponsored promotion of your home and SEO on Google make sure more home
buyers see your home is for sale.
.
MARKETING STRATEGIES UTILIZED TO GET YOU THE BEST PRICE

Professional Wide-angle Photography
According to data from the National Association of Realtors, 89 percent of buyers
use online tools in their home searches. “A Picture is Worth A Thousand Words”.
Your first home showing is online, so your home has to win the beauty contest.
Great photographs are probably the single most important piece of any online
listing. Wide-angle Lense Photography of your home is important to make the right
first impression.. It is imperative that your home shows better than others The
wide angle lens gives a better view of your rooms (like they would see in person).
All my listings get interior & exterior pictures taken with a wide-angle lense
professional camera producing “magazine quality” pictures which showcase your
home in the best way possible. Your home needs to win the beauty contest
compared to the other homes on the market! The first showing of your home is
online, it is imperative that your home shows better than others!
Standard Wide Angle

High Quality Sharp Photos
Overall, when viewing an online real-estate listing, home buyers spend
about 60% of their time on photos, 20% on the property description and
20% on the real-estate agents' remarks section. Therefore – the
pictures are the most important.
The likelihood of your home selling at or above list price is 31% higher
when you use professionally taken photos. For sale is not a destination,
sold is. Sharp photos put SOLD signs in front yards.

Video Marketing
A professional video of your home will be taken as a buyer would see your home
when walking thru is the latest tool in real estate home marketing. Buyers are
attracted to video and are much more likely to view the video as opposed to
scroll through screens of pictures of your home. Also, when a buyer calls to see
your home after seeing the video, they are already “pre-sold” and are more likely
to be a qualified buyer for your home. The video will include music and great
photography highlighting your home’s best features. Video really allows
homebuyers to create that emotional connection.
The video will be also promoted on all online sites, Facebook, and Blog posts.
Check out my YouTube Channel online

Check out my YouTube Channel online
@
https://www.youtube.com/user/lisahumenik
Video Marketing of your Home Online
Ain addition to YouTube, your home’s video will be also promoted on all
online sites (Realtor.com, Zillow, Trulia, etc),the MLS, Facebook,
Google+, Blog posts, and your home’s unique website.
Interested homebuyers can preview your home online and are often
already “pre-sold” before arranging a showing for your home. The
video gives you a virtual 24x7 Online “Open House” everyday for buyers
to see your home!

A dedicated website for our home will allow your video, pictures, description,
and tons of other info to be showcased in one place. Your home should have its
own web address (URL) which buyers can use to search for your home directly
on the internet, i.e. http://123YourAddress.com.
These advanced marketing and home presentation strategies will bring more
buyers in the door and, as a result, a higher sales price. It is imperative that
these are incorporated into a professional home marketing plan.
*Check out a example at 2883ForestLake.com.
YOUR HOME’S OWN WEBSITE – YourAddress.com
Your Address

Social Media Marketing
To expand the reach of your home marketing, I utliize social media sites like
Facebook, Twitter, LinkedIn, and Instagram. Paid social media promotion is
a important element of a successful marketing plan. Facebook is
approaching Google as having the highest internet traffic.
Sample promotions include:
- Facebook Fan Page and Realtor Group promotion
Facebook “Promoted Posts” of your home’s listing and Video to targeted
home buyers
- “Just Listed” Anouncement on agent’s Blog, Fan Page, and LinkedIn
- Posts to community SunNews webpages
- Twitter tweet of new listing
- Instagram photos shared on the web
Social proof and sharing by local homeowners and buyers creates a “BUZZ”
around your new listing and home video and can be a magnet to potential
buyers.

Facebook
FACEBOOK MARKETING STRATGIES:
• Vast promotion to my 1,200+ followers of
my Fanpage “Amazing Northeast Ohio
Homes” and via my social network.
• Posting to the local SunNews and City pages
targeted to your potential home buyers
• Promoted post of your listing Video to
target homebuyers
• Post to Friends, Clients, RE/MAX realtors&
Realtor groups
• Paid “Sponsored Ads” to targeted
homebuyer segments
:
Check out my Facebook Page at Facebook.com/AmazingNortheastOhioHomes

Twitter
Linked IN
Over 1,000 colleague and client
connections to spread the word about your
home listing.
A “Just Listed” tweet of your home allows
rapid distribution to buyers and quick
feedback.
Pictures of your home broadcast online
Video distribution and online posting
allowing higher Google search rankings for
your home.

NortheastOhioRealEstateSource.com Blog
Your home’s listing will be broadcast as a “Just Listed” home to thousands
of blog subscribers, current buyers, and past clients. Your blog post will
contain all the details of your home’s listing (including video).
In addition, your listing will be posted on all the social media sites as well!

Mobile/Smartphone Marketing
Your home’s visual presentation on mobile is more important than ever.
Sellers need to make sure their listing looks great on a smartphone. Photos
will be taken with a high-resolution camera, because that’s what looks best
on mobile. Zillow reported that in January, nearly 600 million homes were
viewed on Zillow’s mobile app. That’s 223 homes per second.
Recently Realtor.com predicted that mobile search is most likely going to
surpass traditional online search for volume of buyer searches in the
coming year. It is imperative that a seller make sure their home is marketed
effectively to mobile users to increase your likelihood of a sale!
Mobile marketing on Realtor.com, REMAX.com, Zillow, Trulia, & more with
instant home buyer access to me via their smartphone to schedule
showings and see pictures. This allows all smartphone and tablet home
shoppers to have “anywhere” access to your home’s listing and to easily
arrange a showing.

REALTOR.COM®
APPS
Mobile / Smartphone Marketing:
Buyers driving through the neighborhood can utilize their mobile
device to:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an
appointment
- See all the pictures, watch your home on Video, and see all the
details on your home and neighorhood

REALTOR.COM®
APPS
ADDITIONAL MARKETING PROGAMS:
 Print Marketing – Postcards & Flyers
 Open Houses (if desired)
 Sneak Peak Broker Showings
 Staging Advice or Services
Call Lisa Humenik at (440) 476-4959
and let’s get started today!

Lisa Humenik's Smart Seller Marketing Program

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