This document provides contact and background information for Lisa Kennelly, a social media strategist with over 9 years of experience in communications, PR, and digital media. She received a Master's degree in Digital Media from the University of Washington and has held positions developing social media strategies for clients, managing editorial operations, and reporting for newspapers.

1. Lisa Kennelly
E-mail: lisajk@uw.edu
LinkedIn: http://www.linkedin.com/in/lisakennelly
Twitter: http://www.twitter.com/lisakennelly
Summary
Social media strategist, writer and editor with over nine years of experience in online, print and social media communications and public
relations. Strengths include efficient and timely accomplishment of assignments, attention to detail and the ability to work in high-
pressure, fast-paced environments.
Education
Master of Communication in Digital Media
University of Washington (Seattle, WA)
 Fall 2010-present (completion expected 2012)
Bachelor of Arts, Cum Laude
Harvard University (Cambridge, MA)
 Major: American History and Literature; Minor: French
Professional Experience
Curator PR; Seattle, WA
Social Media Strategist/Account Executive 2010-present
 Develop results-oriented PR and social media engagement strategies for potential and current clients to meet their
communications goals and business objectives through outreach, community building and events
 Manage social media engagement for national companies in a variety of industries, including: retail; international travel; cuisine;
homebuilding; community outreach (clients are based in the United States, Mexico and Canada)
 Create editorial content for clients, including: press releases, blog posts, website copy, internal & external email communications
LexBlog; Seattle, WA
Editorial Manager 2008-2010
 Led editorial operations, including daily posts on the company blog read by over 10,000 unique visitors per month
 Served as Editor-in-Chief of LexMonitor, a leading aggregator of online legal blog analysis and commentary
 Educated, coached, and provided editorial oversight to over 2,700 lawyer authors publishing to over 700 law blogs
 Developed and delivered presentations on best practices in social media, including LinkedIn, Twitter, and other tools
The Star-Ledger; Newark, NJ
Reporter 2006-2008
 Reported, researched and wrote original content for 400,000-circulation daily The Star-Ledger and NJ.com
 Served as general assignment writer and backup Yankees beat writer, covering a wide variety of sports and sports-related issues,
including investigative reporting, profiles, and on-deadline game stories
 Edited and posted breaking news, photos and articles to NJ.com as member of the 24-hour continuous news desk staff
The Harvard Crimson; Cambridge, MA
Co-Editor of Sports Section 2002-2006
 Directed staff of five associates and 25 writers for longest continually-publishing college daily, including story and photo
assignment for 41 NCAA Division I sports
 Planned, edited, and proofed weekly 10-page sports sections as well as special sections for football, basketball, hockey and 32-
page commencement edition
Freelancer 2002-present
 Published sports and lifestyle pieces in: The Washington Post, The Boston Herald, The South Florida Sun Sentinel, The Nest
Skills
Microsoft Office; Basic HTML; major blogging platforms, including Movable Type and WordPress; major social media and networking
sites and tools (Facebook, Twitter, LinkedIn, Hootsuite, Tweetdeck, Radian6, Google Analytics, Facebook Insights, Klout); Campaign
Monitor and MailChimp e-mail list management; Salesforce