I was recently asked to present at Power2 Leaderlab's Happy Hour of Power in Portland, OR. The group wanted information on how to extend their leadership qualities online and use social media to expand their network.
Power2 LeaderLab brings together women leaders who are committed to being their personal and professional best. Learn more on their website: http://www.p2leaderlab.com/.
Air breathing and respiratory adaptations in diver animals
Power2 Leaderlab Presentation: Building your online executive presence
1. Building Your Executive Presence Online
Presented by Lisa Peyton, June 16, 2015
Lisa.Peyton@gmail.com | lisapeyton.com | @LisaPeyton
2. What we’ll cover
• About Me
• About You
• Why online?
• 6 questions to ask before you get started
•Q&A
@LisaPeyton
3. 10 years experience in digital
•Teacher
•Mentor
•Speaker
•Writer and Blogger
•Social Media Strategist
•Executive Social Media
Coach
•Student
•Proud Dog Owner
@LisaPeyton
4. What I know about you…
@LisaPeyton
• Want to learn more about social media
• BUSY professional women
• Do I even have time for social media?
• What’s the value?
• What will I ‘say’ on social media?
• I don’t know enough to get started.
• Overwhelmed by all the options!
• I don’t have a strategy or plan for social media.
• Other challenges?
8. Why Online
@LisaPeyton
• People ARE looking for you online
• 97% of consumers use online media*
BEFORE buying products and services
• Employers, prospects, clients, colleagues,
friends, blind dates, neighbors ARE
‘Googling’YOU
*http://www.biakelsey.com/company/press-releases/100310-nearly-all-consumers-now-use-online-media-to-shop-locally.asp
12. 1) What is your current digital
footprint?@LisaPeyton
• Go to the Google AdWords Preview
Tool:
https://adwords.google.com/d/AdPr
eview/
• Google Variations of your name
and/or your company name.
• Are you on the first page?
• Are all results positive?
• Record your results for future
reference.
13. 2) What is your objective?
@LisaPeyton
• 1st meeting with JD
•What do you hope to achieve?
• How does this serve your overall
business objective?
• Is it measurable and time
sensitive?
• SOCIAL IS NOT A SALES
CHANNEL
• Expression Engine
14. 3) Who is your audience?
@LisaPeyton
• Who are you trying to reach?
• Who influences your target
audience?
• Demographics
• Psychographics
• Behaviors
• Needs and Goals
• Pain Points
15. 4) What do they need?
@LisaPeyton
• Social media is about listening
• Spend time learning about your
audience by reading their social
media posts
• Comment, engage generously
• Put yourself in their shoes
16. 5) Which channels?
@LisaPeyton
• “Year of living selectively”
• Definition via Wikipedia:
Platforms on which people
create, share, and/or exchange
information and ideas.
• Hundreds of popular social media
platforms
• Which ones interest you? (P.I.T.’s)
• Which ones house your target
audience?
• Which ones will help you meet
your objectives?
17. 6) How can you be consistent
and accountable?
• How much time do you have to
commit?
• Create realistic plan based upon
available time
• Consistently engage, post content
valuable to your audience
• DetermineKPI’sthatrelatetoyour
overall objective
• Measure weekly/monthly/Quarterly
@LisaPeyton