1. 7 Secrets to Success
An Online Tour without a Library in 3 Languages
Monica Fusich & Vang Vang
California State University, Fresno
Henry Madden Library
LOEX – Albuquerque, NM
April 30 – May 2, 2009
6. Calif. State Univ., Fresno
24,000 students
1 of 23 sister institutions
1 of largest campuses physically
Winery
Florist
Farm Market
Importance in community
10. Funding
California State University Information
Competency Grant
2007 New to position
Had grant $ to reapportion
Grant High Points
Know your population
Recruitment/Marketing tool
Sister campuses
11. Instruction and Outreach Services (IOS)
Online Tour – Based on Standards
Information Literacy Tutorials –
Standards 1-4
Searching, Finding, Evaluating Books
Searching, Finding, Evaluating Articles
Citation and Plagiarism (in process)
Assignment Research Calculator –
Standards 1-5
Library Liaisons–Collaboration Classes
Standard Based
13. Creative Activities – the Script
Brainstorming on Themes
Other Library Online Tours
Student-centric or librarian-centric?
Avatar
Watching YouTube videos
Nicole Willis and the Soul Investigators
14. The Process - the Tour
Committee
Invitation based on perceived member
talents
Divided into sub-teams
15. Writing of the Script
Team-based
Time
Synched to Information Literacy Standards
Had to be Perfect
Translation
Pros and cons
26. Marketing & Outreach
Information Literacy Classes
Library Liaisons
Public Services Librarians (Reference)
Social Networking Sites
Campus Bulletin
27. The Unexpected
Expert Tech Support
Digital Production Group – professional
filming/editing
Why a Multi-language?
Entertainment vs. Educational
IL standards
Choose your committee wisely
28. The Unplanned
Multi-languages
Lack of words/too much words
Lack of “experts”
Different Accents
Geographic (regional)
Generation (formal/informal)
Plan “B” and even Plan “C”
The Instructional Technology and
Resource Center
29. Things We Did Right
Timeline
script - storyboard
casting calls
Connecting with our Talents
Support – before, during, after
Water
Lunch
Letter of thanks
Payment
30. Could’ve Been Better…
Aggressive Advertising Campaign
Rehearsals, Rehearsals
Language Expertise – script and filming
Committee vs. “Advisory” Committee
In-dept/Formal Training – software
Ownership of Equipment
31. Future Tours
Departmental Equipments
camera & editing software
Sony – vegas pro
Marketing Formats/Approach
Campus programs
Student Government/Clubs
Campus publicity
student newspapers
press release – message out to community
32. Future Tours
Use In-house Talents
library student assistants
promote collaboration among library
departments
Rehearsals
Conversational Library Tour in
Different Languages