Social Media Tactics that Actually Work
Social media has leveled the playing field for the SMB. Businesses of all shapes and sizes can connect with prospective customers at a moment’s notice. Any business can now create a Facebook Page, Twitter or Instagram – but it doesn’t mean they should! Understanding where your audience is, what they expect and how to reach them is essential. In this session, you’ll learn the basics of creating a social media strategy. Learn why you should stop posting just to be posting, and how to build a community of brand advocates and future customers. Lissa will also share a few tips on creating evergreen content that translates well across social platforms. About the Contributor Lissa Duty is social media coach, speaker, trainer and author of 25 Tips to Twitter Success: Learn How To Market Yourself, Brand and Business Online and co-author of Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success. Lissa can be found speaking around D/FW at conferences, local chambers, and groups about leveraging social media and the importance of online branding. She does all this while balancing her many responsibilities at her own companies, Rocks Digital and LissaDuty.com, plus providing social media coaching and group training classes. Lissa also serves as publisher of Rocks Digital, a year-round blogging website whose mission is to provide the resources, information, and insights to stay on the forefront on digital marketing. Rocks Digital is the home website to one of the largest digital marketing conferences in Texas, Rocks Digital Marketing Conference, organized by Lissa annually. Connect with Lissa on Facebook, Twitter and LinkedIn @LissaDuty. Just Google “Lissa Duty” and you’ll find an endless stream of opportunities to learn more about her, her contribution to social media and the community.
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Social Media Tactics that Actually Work
- 1. @LissaDuty
- 2. www.RocksDigital.com@LissaDuty Social Media Coach Speaker & Trainer Branding & Marketing Strategist Organizer of a digital marketing conference Publisher of a digital marketing resource website Author of two books and countless articles ABOUT ME
- 3. www.RocksDigital.com@LissaDuty TACTICS THAT ACTUALLY WORK Creating Maintenance Community Tools SOCIAL MEDIA
- 5. www.RocksDigital.com@LissaDuty GETTING STARTED Define your objective – why are you using social media? Sales, site traffic, downloads? Why is this important to your potential customer? What is the message you are wanting to get out to your connections? What are the results you hope to achieve? What makes your product / service different from the guy next door? THE WHY AND THE WHAT
- 6. www.RocksDigital.com@LissaDuty GETTING STARTED Who is your target audience? Which social media sites are your target audience frequenting? Where is the best platform to market your product / services? Where is the close (the sell) going to take place? When is your target audience online? THE WHO, WHERE AND THE WHEN
- 7. www.RocksDigital.com@LissaDuty GETTING STARTED How are you going to get the word out online? How are you going to keep your brand messaging consistent? How are you going write social media content easily week after week? THE HOW
- 8. www.RocksDigital.com@LissaDuty CONTENT SCHEDULE Set aside one hour weekly to write updates Write social media posts a week at a time Type them in word and save them Schedule them in advance Use themes to make writing easier
- 9. www.RocksDigital.com@LissaDuty MOTIVATION MONDAY Share quotes, images and inspirational messages that reflect the brand.
- 10. www.RocksDigital.com@LissaDuty TIP TUESDAY Short tips that provide value for the reader.
- 11. www.RocksDigital.com@LissaDuty WILD WEDNESDAY Make this the fun day. Share funny pictures, gifs and videos.
- 12. www.RocksDigital.com@LissaDuty TROUBLE THURSDAY Solve a problem. Provide a resource.
- 13. www.RocksDigital.com@LissaDuty FEATURE FRIDAY Feature a product / service, a team member, special offers, etc.
- 15. www.RocksDigital.com@LissaDuty FACEBOOK SCHEDULER Use the Facebook native scheduler for this network.
- 16. www.RocksDigital.com@LissaDuty EVERGREEN CONTENT Write one hundred updates that are 100 characters Use URL shortener to track clicks (e.g. bit.ly) Upload them to Hootsuite via an excel file Free Version supports 3 social media profiles. $19.99 Professional Automated spinning tool – SocialOomph.com Free Twitter basic features. $6.97 Twitter Only $17.97 Professional Version (bi-weekly rate) Newer tool – SocialContentPlanner.com Free version support 3 social media profiles. Professional $3.99.
- 18. www.RocksDigital.com@LissaDuty HOOTSUITE BULK UPLOADER Limited to 350 updates across all profiles. Duplicates are not allowed. You can use images.
- 19. www.RocksDigital.com@LissaDuty SOCIALOOMPH Twitter Facebook LinkedIn Pinterest Note: Supports posting images and RSS feeds.
- 21. www.RocksDigital.com@LissaDuty SOCIALCONTENTPLANNER.COM Twitter Facebook LinkedIn Note: Has a built in image designer. Supports RSS feeds.
- 22. www.RocksDigital.com@LissaDuty RSS FEED TRUSTED CONTENT Google + Twitter LinkedIn
- 23. www.RocksDigital.com@LissaDuty REPURPOSING CONTENT Do you have articles you can turn into tips and images? Do you have a list of How Tos / FAQs on your website you can share? Do you have product videos you can clip?
- 24. www.RocksDigital.com@LissaDuty REPURPOSED INFOGRAPHIC Turned into 13 images and 5 articles! Source: https://www.advicelocal.com/blog/kpcb-2017-internet-trends/
- 25. www.RocksDigital.com@LissaDuty REPURPOSED POWERPOINT Source: https://www.advicelocal.com/blog/18-local-mobile-tips/ Turned a PowerPoint into two blogs, a guide and an infographic!
- 26. www.RocksDigital.com@LissaDuty MAINTENANCE Action Specifics Schedule times to engage daily 3 times per day Add more content (on Twitter) Minimum 6 per day Follow blogs through a reader Tweet during peak times Share / Retweet others Identify others that have a larger following and RT. If they RT you keep it going. Respond Reply to those that share Ask questions Drive conversation
- 27. www.RocksDigital.com@LissaDuty BUILDING A COMMUNITY Engage Users Ask Questions Evoke Emotion Solve Problems Influencing the influencers Build small tribe Share valuable information Create Influencer Offers
- 28. www.RocksDigital.com@LissaDuty INFLUENCING THE INFLUENCERS Use Google and search out top Twitter users lists and blog posts influencer lists Follow those on the list & congratulate them in stream for being included on the list If they are an authority in a certain area, ask questions that would use their expertise Target 3 to 5 individuals that responded friendly and connect with them regularly
- 30. www.RocksDigital.com@LissaDuty WRAP UP Set a schedule so you don’t get caught up Define what your goals are for each day Use tools to make it easier Set email notifications to limit interruption Avoid being negative and conflict