Searching for a new challenge in Dallas, TX, building brands in the food, beverage and consumer segments. Offering integrated marketing at retail which drives sales and exceeds customer expectations.

1. I am
Lissa

2. Someone whose specialty is growing brands
in the food, beverage and consumer markets.
I enable organizations to
Capture Market Share,
Attract New Guests/Customers and
Increase Sales.

3. Quickly impress you with my
experience, knowledge and
fit for your requirements . . .
thereby compelling you to offer me the job
of a lifetime because I provide value, drive
growth and solve solutions – all while
fitting your culture!

5. in Dallas, TX -- San José, Costa Rica -- Cambridge, MA –
Greenwich, CT & at the Jersey shore (metro New York)

6. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support

7. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support

8. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support

9. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support

10. Giving Back to the Community
at work and personally
Fundraising, volunteerism, professional development/leadership

12. products and
projects managed
successfully.
business revenues
increased and goals
met or exceeded.
programs sold in
both internally &
externally.
effectively managed
budgets, agencies.
ensured execution
at retail – WOWing
guests & customers.

14. Growing brands and adding value with these key strengths:
INCREASE CONSUMER SALES
by developing and tailoring regional and local strategies
LEADERSHIP & INITIATIVE
to raise profitability and reach business goals
IMPROVE CUSTOMER SATISFACTION
by exceeding expectations of internal clients and amazing the customer
OPERATING EFFICIENCIES
which maximize limited time, staff or budget resources through creative solutions
EFFECTIVE COMMUNICATIONS
for internal and partner groups, front-line associates, and customers

15. Servant Leadership with customer focus

16. Okay, that last phrase is over used, but I’ve been told
by my supervisors that I do have a passion for results.
What you get

17. May I fill your coffee cup?
I’m ready to use my expertise to learn your pain points, opportunities and goals
then apply my ideas and skills to make your life and business better.

18. Appendix – My Qualifications
Additional accomplishments & information on my website:
http://is.gd/milissamccann

19. Milissa McCann – Professional Website
*Capture Market Share *Attract New Customers * Increase Sales
by differentiating brands and products at retail
http://is.gd/milissamccann

20. • Situation faced
• Task accomplished
• Actions I took
• Results achieved
• Effectiveness and value to you
Penn Station opening – Hudson
Group; high visibility reopening with
first major locations for new partner.
Photo link: http://bit.ly/17SlqmD
My focus is growing brands

21. • Situation faced
• Task accomplished
• Actions I took
• Results achieved
• Effectiveness and value to you
Spearheaded the creation of a combo menu
board for bakery cases at Dunkin' locations inside
more than 650 Hess and WilcoHess stores. The
three customized combos drove bakery plus
profitable coffee purchases, meeting a long-time
operations request. Worked across functions to
lead the vendor design, brand and partner
approval and distribution for installation.
“Sales of muffins and fancies skyrocketed,”
according to the WilcoHess marketing manager.
My focus is growing brands
IMPROVE CUSTOMER SATISFACTION by exceeding expectations
of internal clients and amazing the customer

22. • Situation faced
• Task accomplished
• Actions I took
• Results achieved
• Effectiveness and value to you
Built market share of iced coffee in metro New
York with the inaugural Free Iced Coffee Day.
Surveys from 1,500 managers reported an
average trial of 594 cups given away with 90%
of respondents indicating the desire to repeat
the promotion to combat competition.
Building trial and awareness of Dunkin' as the
coffee experts furthered share growth of a
profitable product.
The promotion was adopted nationally.
My focus is growing brands
INCREASE CONSUMER SALES by developing and tailoring regional and local strategies

23. • Situation faced
• Task accomplished
• Actions I took
• Results achieved
• Effectiveness and value to you
Launched muffins and fancies at
Dunkin' Hess and WilcoHess locations
in 32 markets. Guests had a wider
variety of bakery options, eliminating
competitor advantages. Created a
window bag to eliminate loss/under
ring of the new products by store
associates in these self-serve locations.
Saved the franchisees money while
recording correct sales data.
My focus is growing brands
LEADERSHIP & INITIATIVE to raise profitability and reach business goals

24. • Situation faced
• Task accomplished
• Actions I took
• Results achieved
• Effectiveness and value to you
Developed two "Manager's Retail Playbooks"
for managers in 1,100 metro New York
restaurants. The fall playbook ensured correct
sampling and packaged coffee displays while
leveraging sponsorships with the New York Jets
and Giants. The spring playbook reinforced
operational guidelines for flavored iced coffee.
It was supported by a tie-in with the New York
Yankees and Mets, including a manager
incentive program.
Operations scores and marketing execution
survey results both improved.
My focus is growing brands
OPERATING EFFICIENCIES
which maximize limited time, staff or budget resources through creative solutions

25. • Situation faced
• Task accomplished
• Actions I took
• Results achieved
• Effectiveness and value to you
My focus is growing brands
Introduced the new logo and
national advertising
campaign as part of a
comprehensive public
relations plan for Embassy
Suites hotels. Wrote press
materials and promoted the
company's 100% guarantee,
an industry first.
The client praised the results,
which secured positive
feature stories ranging from
trade publications to The
New York Times.EFFECTIVE COMMUNICATIONS
for internal and partner groups, front-line associates, and customers

26. • Situation faced
• Task accomplished
• Actions I took
• Results achieved
• Effectiveness and value to you
My passion is giving back to the community
Officer and co-founder of the Mid-
Atlantic chapter of the Dunkin Donuts
Baskin Robbins Community
Foundation. Leader in golf & cricket
outing to give regional charity grants
focused on foundation mission.
Created positive press plus team,
franchisee and vendor relationships
while generating funds for grants.
Funds raised/donated grew to
$120,000 in four years.
BUILDING COMMUNITY RELATIONS
where we work and live

27. My gift is WOWing the guest