Five "Big Data" Visualizations from the Open Social Media Universe Every Brand Needs

1. Five “Big Data”
Visualizations
Every Brand
Needs

2. A Wealth of Insights
Within billions upon billions of daily discussions across the
open “big data” social universe is a wealth of intelligence…
…on your brand, shoppers, consumers and competitors.

3. Journey Mapping
From shoppers to consumers to patients, mapping the detailed
experiences and decisions of your brand’s audience is critical…
…to developing strategic engagement to influence those
decisions.
Patient
Journey
Map

4. Path-to-Purchase
The “red zone” of the journey is the path-to-purchase, detailing
specific consumer decision points, considerations and factors…
…to drive a brands messaging, positioning and placement .
Automotive
Path-to-Purchase

5. Persona Segmentation
Detailed, multidimensional audience segmentation can help
marketers understand attitudes, affinities and actions…
…to strategically influence engagement channels and promotions.
Apple
Consumer
Personas

6. State-of-Mind Tracking
Highly specific audience state-of-mind tracking and
sentiment measurement for…
…deep understanding to drive education and adoption.
Patient
State-of-Mind
Tracking

7. Demand Discovery
Identification of specific activities and interests
related to your brand’s use…
…to guide media planning, channel selection and
strategic partnerships.
Snack Food
Consumer
Activity
Analysis

8. Empower Your Brand
For more insight on how “big data” social intelligence can
strategically drive your brand or to request a copy of our book
Social Business Intelligence: Reducing Risk, Building Brands and
Driving Growth with Social Media contact:
Kevin Glacken
Executive Vice President
kglacken@listenlogic.com
215.283.6393