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Unstructured Big Data Analytics 
Copyright © 2014 ListenLogic LLC
Listen to your unstructured data 
ListenLogic integrates all forms of internal & external unstructured 
data to ignite the connections between brands and customers, 
delivering strategic, data-driven results. 
Internal/External 
Unstructured Data 
Copyright © 2014 ListenLogic LLC 
Customer 
Experience 
Unstructured 
Big Data 
Analytics 
Innovation 
Brand 
Reputation 
Predictive 
Analytics 
Competitive 
Intelligence 
Social Media 
Open-End Surveys 
Call Center Notes 
Customer Emails 
Documents
Real-Time Analytics 
Multi-channel dashboards provide real-time insight into markets, 
products, consumers, and competitors to drive business decisions. 
Copyright © 2014 ListenLogic LLC 
Real-Time Multi-Channel Dashboard
Solutions: Landscapes & Benchmarking 
Landscape Analysis & Daily 
Discussion Volume Drivers 
Organic theme discovery Organic Segmentation 
Copyright © 2014 ListenLogic LLC 
Attitudes and themes across the 
stages of the journey
Solutions: Brand Tracking 
Brand Switching Conversations Social, Search, Sales, Ad Spend Tracking 
Topics & Comparisons Brand Switching Over Time 
Copyright © 2014 ListenLogic LLC
Unstructured Big Data Platform 
ListenLogic streaming big data technology connects to any source 
of unstructured data and categorizes the information into industry-specific, 
Copyright © 2014 ListenLogic LLC 
+= 
== 
== 
== 
== 
== 
== 
== 
== 
== 
== 
Social Media 
Online Media Sources 
Open-End Surveys 
Call Center Notes 
Documents 
Unstructured Big Data 
Classification Engine 
Customer Journey 
Segmentation 
Emotions 
Themes 
Influencers 
Sentiment 
Triggers 
Barriers 
Pricing 
Stopping 
Customer Experience 
high-impact touch points in real-time. 
UNSTRUCTURED DATA
Predictive Analytics 
ListenLogic also combines unstructured customer data with 
structured data to understand “what” is happening in the market 
and “why” it is happening. 
Copyright © 2014 ListenLogic LLC 
Unstructured 
Survey Data 
Unstructured 
Social Data 
Unstructured 
Call Center 
Taxonomy 
Classification 
Structured 
Sales Data 
Customer data categorized, 
normalized and enriched. 
Structured 
Internal Data 
BI & Predictive 
Analytics 
Targeting Risk Switching 
INPUTS 
OUTPUT 
Cust Exp Retention Pricing 
Segments R&D Upselling
Contact Us 
To learn more about ListenLogic solutions contact: 
Mark Langsfeld 
Co-Founder, Chief Strategy Officer 
ml@listenlogic.com 
215.283.6393 x102 
Pharmaceutical & Healthcare: 
Robert Gardner 
Sr Director, Life Science Solutions 
rgardner@listenlogic.com 
215.460.5543 
Copyright © 2014 ListenLogic LLC

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Big Data Analytics & Insights

  • 1. Unstructured Big Data Analytics Copyright © 2014 ListenLogic LLC
  • 2. Listen to your unstructured data ListenLogic integrates all forms of internal & external unstructured data to ignite the connections between brands and customers, delivering strategic, data-driven results. Internal/External Unstructured Data Copyright © 2014 ListenLogic LLC Customer Experience Unstructured Big Data Analytics Innovation Brand Reputation Predictive Analytics Competitive Intelligence Social Media Open-End Surveys Call Center Notes Customer Emails Documents
  • 3. Real-Time Analytics Multi-channel dashboards provide real-time insight into markets, products, consumers, and competitors to drive business decisions. Copyright © 2014 ListenLogic LLC Real-Time Multi-Channel Dashboard
  • 4. Solutions: Landscapes & Benchmarking Landscape Analysis & Daily Discussion Volume Drivers Organic theme discovery Organic Segmentation Copyright © 2014 ListenLogic LLC Attitudes and themes across the stages of the journey
  • 5. Solutions: Brand Tracking Brand Switching Conversations Social, Search, Sales, Ad Spend Tracking Topics & Comparisons Brand Switching Over Time Copyright © 2014 ListenLogic LLC
  • 6. Unstructured Big Data Platform ListenLogic streaming big data technology connects to any source of unstructured data and categorizes the information into industry-specific, Copyright © 2014 ListenLogic LLC += == == == == == == == == == == Social Media Online Media Sources Open-End Surveys Call Center Notes Documents Unstructured Big Data Classification Engine Customer Journey Segmentation Emotions Themes Influencers Sentiment Triggers Barriers Pricing Stopping Customer Experience high-impact touch points in real-time. UNSTRUCTURED DATA
  • 7. Predictive Analytics ListenLogic also combines unstructured customer data with structured data to understand “what” is happening in the market and “why” it is happening. Copyright © 2014 ListenLogic LLC Unstructured Survey Data Unstructured Social Data Unstructured Call Center Taxonomy Classification Structured Sales Data Customer data categorized, normalized and enriched. Structured Internal Data BI & Predictive Analytics Targeting Risk Switching INPUTS OUTPUT Cust Exp Retention Pricing Segments R&D Upselling
  • 8. Contact Us To learn more about ListenLogic solutions contact: Mark Langsfeld Co-Founder, Chief Strategy Officer ml@listenlogic.com 215.283.6393 x102 Pharmaceutical & Healthcare: Robert Gardner Sr Director, Life Science Solutions rgardner@listenlogic.com 215.460.5543 Copyright © 2014 ListenLogic LLC