HP City 2013 - Let's go shopping
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Inspiring presentation by our managing partner Thomas Joos. Comparing physical and virtual experiences, Thomas explains digital behavior from a design point of view.
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HP City 2013 - Let's go shopping
- 3. Damn, going in is hard.
- 4. ?? ?
- 5. Oh boy… Where should I start?
- 6. Who needs help with a friend like that?
- 9. Would you return to this shop?
- 10. At the same time in the digital world…
- 16. “Only a few brands & people seem to understand that digital behavior is being seen too.” Michael Wolff Creative Advisor
Notes de l'éditeur
- Waiting in line, looking for parking, …
- The door automatically closes instead of opening
- Very aggressive flyer team
- It’s just too much for me!
- Do it yourself
- It always happens to me you know
- Before you MAY PAY, I need to know everything. Your money might be infected or something?
- NO, Because they are just assholes. Emotions take over right?
- If you act like an asshole, people will see you like an asshole.This goes for digital products too!
- “Digital Product Design is not just adding a pretty visual layer on top of your product. It’s about defining the product experience & behaviour.”
- Too all people in the audience who are working on a website, application or any other type of digital experience…Ask your product the most important question: Are you an asshole? I sincerely hope not.