This was a presentation I did at Cebit to encourage entrepreneurs to keep building and growing. Research and logic suggests that a dollar invested in a business in a downtime gets 3 times the return than a dollar invested in a boom time. Things are cheaper, and by the time the return comes, the market has swung back up. So invest in your own business. Build people, platforms and processes. Get ready, the next boom will be upon us. Contact Pollenizer if you want helping building a web business.