This document discusses the social media and video commerce strategies of a leading online retailer of health, beauty, and pharmacy products. It outlines opportunities for Facebook, Twitter, blogging, video content, and Google AdWords. Key aspects include partnering with video platforms, building a video library, and adding video to product pages. Metrics of success center around customer feedback, social media traffic and engagement, and AdWords click-through rates. The budget allocates funds across these channels on a quarterly basis with seasonal adjustments.