How smart Valentine's offers can help hospitality businesses get a bigger slice of the action this year.

1. Make your menu
stand out this
Valentine’s Day
liveres.co.uk

2. Valentine’s Day is
fast approaching,
and loved ones want
to impress their
other halves.
A pint or a glass
of wine down the
local might be good
enough for an average
Wednesday night, but
is it going to cut the
mustard on a special
day like Valentine’s?

3. Actually, it might: if the local
creates and publishes a
special menu that makes it
stand out from the usual fare.
So how can operators go
about doing this, what
should be on the menu,
and how to promote it?

4. A little
research goes
a long way

5. 59%
during a special occasion.
of women
drink cocktails
A little digging can find some useful stats to
help you understand what people want and
build a mouthwatering menu. For example...

6. 10%
Valentine’s Day
also accounts for
of Champagne sales for the
entire year.

7. 78%
of people
would be more likely to
treat themselves to a
dessert when out for a
special occasion.
Likewise,

8. think there should
be more desserts
1/3
created specifically for
special occasions.
And a

9. Also look at spend data to see
what your customers prefer
(if your reservations solution
integrates with your EPoS).
• What did people buy last year, or
for the last special occasion?
• Which dishes were the most
popular, and which didn’t feel the
love last Valentine’s Day?

10. Using this data, your
chef’s creativity, and your
hospitality experience, you
can create a tantalising
menu to draw in customers.
If cocktails are a hit, put
together a special drinks menu.
And if chocolate’s always a big
hit when it comes to desserts,
make sure your ganache is up
to scratch.

11. Showcase your menu
Now your menu’s perfected, it’s time to let
everyone clearly see what you’re offering.
Highlight your special
food and drinks menus
What else can customers
expect? Flowers, special
decorations, personalised
messages or gifts?
Brand your emails with
a romantic feel

12. Promote it through your partners and appropriate
channels. But be careful which partners you choose.
Are you paying
commission for each
booking?
Are you paying for
bookings you’ll get
anyway (are you
always fully booked
for Valentine’s?)
Can you use partner
networks to drive
bookings to
shoulder times?

13. Are your third-party partners
using your customer data
for their own benefits?
Can you brand widgets and
emails with your own logos etc?

14. of customers say they are likely
to switch brands if a company
doesn’t personalise messages to
them. So show your customers
that you really understand them.
If you have a detailed view of
what customers have previously
purchased in your venue, why
not create targeted emails to
invite them back? 52%

15. See you again soon?
of people would be likely to return to
an establishment that made them feel
special. So if you deliver an amazing
customer experience, maybe your
venue will become that couple’s new
local and not just a one-off.
Why limit your
customers’ visits to a
couple of times a year.
94%

16. It’s something you can proactively encourage post-visit
too. If you also use Zonal’s EPoS then with liveRES you
can send a voucher post-dining or added to a receipt
to encourage diners to return to your venue any day of
the year, not just Valentine’s Day.

17. Want to see how liveRES can
help you maximise your profits
this Valentine’s?
Get in touch to arrange a personal demo.
Book your demo