Eli Portnoy, CEO and Co-Founder of Thinknear, presentation on Location Based Services and Mobile Marketing for UCLA Extension New Media Marketing Class taught by Liz H Kelly.

1. Location Based Services
Eli Portnoy | July 2014

2. AGENDA
2
o The Growth of Mobile
o Why Location Matters
o What The Future of Location Holds
o Q&A

3. THE GROWTH OF MOBILE

4. 4
MOBILE IS ALREADY HUGE
One Billion - Smartphones Shipped in 2013
100 Billion - Apps Downloaded in 2013
1.3 Million - Apps on Android
1.2 Million - Apps in App Store
$68 Billion – Estimated Global App Economy

5. 5
AND IT IS EXPECTED TO KEEP GROWING

6. 6
AND MOBILE CONSUMPTION IS EXPLODING

7. 7
AD SPEND IS SIGNIFICANT

8. WHY LOCATION
MATTERS

9. 9
NEW MEDIUM

10. 10
SO WHAT MAKES MOBILE UNIQUE?

11. 11
COMFORT AROUND LOCATION
More than 6 in 10 mobile users
voluntarily share their locations
with application providers
http://bit.ly/1xxHYpy

12. 12
LOCATION-BASED ADVERTISING

13. WHAT THE FUTURE
HOLDS?

14. 14
WHAT’S NEXT?
“We’re entering the age of apps as service layers. These are
apps you have on your phone but only open when you know
they explicitly have something to say to you. They aren’t for
‘idle browsing’, they’re purpose built and informed by
contextual signals like hardware sensors, location, history of
use and predictive computation.”
Matthew Panzarino, TechCrunch (http://bit.ly/1jMtVH8)

15. Q&A