Your attendees could choose to go to a hundred other events, so why would they choose yours? Event planners have become experiential masters, content marketers and more in order to grab the attention of their audience. In this session, we're going to look at events from a big picture perspective and talk about how seating arrangements, registration processes, content delivery and more play a huge role in your attendee's love for you and your brand. Learning Objectives: Learn 5 new ideas you can take back to your next event to enhance the attendee experience Understand the value of a great overall event experience on your bottom line Use technology to enhance their overall event