Liz Lathan, CMP

Round Rock United States

Event Marketing Director

Electronics / Computer Hardware

Senior event marketer with experience managing events with more than 6,000 attendees, as well as event operations, metrics, and infrastructure. Global marketing background in high-tech, nonprofit, and government environments. Event & project management, marketing communications and publication management, audience acquisition, branding and social media. Business operations management including managing teams, collecting and reporting metrics, investment analysis to drive strategic program decisions, budget management of more than $15m, and vendor portfolio management proven to drive cost reductions and efficiencies by more than 15%.