3. The Foundation for Women’s Cancer invites – urges – corporations to support
this race — this cause — of such importance for women everywhere.
Take naming rights of an event that brings it all together—a great cause, a high-energy
sport and a popular social meeting-ground—all with terrific annual growth potential.
Our Title Sponsor will receive dominant branding in the lead up to the Race and at the
event, including Pennsylvania Avenue’s Capital Concourse. Get in front of thousands
of survivors, supporters, runners and spectators. And, help us win the race to defeat
gynecologic cancers — diseases that put all women at risk and annually
HIT 95,000 U.S. WOMEN BELOW THE BELT.
STEP UP. STEP OUT IN FRONT IN THE
NATIONAL RACE TO END WOMEN’S CANCER
THE EVENT THAT’S BECOME A MOVEMENT.
2
At the FWC, we value and showcase our sponsors, delivering excellent returns:
• Powerful brand exposure in premier media market with national coverage
reaching millions
• Early positioning with a growing cause
• A magnet event attracting participants with prized market demographics
• Networking with prime movers in medical/cancer care research
and education
• Leadership visibility in a cause that touches all women – and those
who care about women
we mean
business
title
sponsorship
4. C
amille Grammer, Real
Housewife of Beverly
Hills and one-year
survivor of endometrial cancer,
lends her voice and celebrity
as National Chair of the 2015
HEART YOUR LADY PARTS
National Race to End Women’s
Cancer. Through media interviews,
public appearances, social media
and potential cause marketing
promotions, Grammer will spread
the word to hundreds of thousands
and build a team for the 2015
Race, inviting friends, family and
fans to join her in supporting the
movement to end women’s cancer.
3
The Low-Down on
Low-Down Cancers
Every five
minutes, a woman
is diagnosed with
cervical, ovarian,
uterine, vaginal,
or vulvar cancer.
Far too many are
diagnosed far too
late in the disease.
Nearly will die.
Risk rises with age,
weight and other factors
increasingly common among
women in economically
advanced nations.
Far too few women – or men –
know how to recognize these
cancers or where and how to
get treatment.
5. FWC – On the Frontlines
and Advancing
The Foundation for Women’s Cancer is reversing the trends with
all-out efforts to:
• Reach women early and often with life-saving information
and referrals
• Increase research into causes and cures
• Support women with gyn cancers and their caregivers
• Inform policy-makers, media outlets, employers and the
general public
Support the Race, the Cause,
the Movement!
The National Race to End Women’s
Cancer is FWC’s chief fundraising event,
supporting all our efforts. As a corporate
sponsor, you’ll get the credit -- and
center stage—with the inspiring women
who survive and thrive in the face of gyn
cancer. You’ll cast light on cancers that
have been kept in the dark too long.
You’ll lead in preventing, detecting,
treating and defeating them.
4
Zereana Jess-Huff
2014 Mrs. MarylandOvarian Cancer Survivor
6. W
ith six years of action and traction, this year’s race, with Title support, will
break previous track records. Starting and ending on Freedom Plaza, just
blocks from the White House and Capitol. This year’s 5K Run/1M Walk will
bring competition, creativity and fun: a Super Survivors Contest, the Mini Pit Stop, the VIP
Reception, a Marketplace lining Pennsylvania Avenue and more. Our Title Sponsor will have
the advantage of year-round branding with an opportunity to grow this relationship for early
and leadership positioning. Look for:
PUT YOUR COMPANY IN GOOD COMPANY
2014 PARTICIPANTS
ÂÂ%AGED 18 TO 45
ÀÂ%BETWEEN 31-45
ļ%
4,500
3,200
TOTAL REGISTRANTS/DONORS
METRO DC REGISTRANTS/DONORS
women
10,000+
1,500
ACTIVE SOCIAL MEDIA USERS
BOARD-CERTIFIED
GYNECOLOGIC ONCOLOGISTS
5
49STATES REPRESENTED
MILLIONS OF SOCIAL MEDIA IMPRESSIONS LEADING UP TO
AND BEYOND NATIONAL RACE WEEKEND.
7. • Exclusive positioning in the title of the event with industry exclusivity
• Dominant brand exposure in print and electronic marketing
• Recognition as Title Sponsor in Metro DC wide media outreach, including
WASH FM and Radio One partnerships as well as outdoor advertising,
TV PSA’s and a comprehensive digital campaign
• Opportunity for cause marketing promotions with Real Housewife Camille
Grammer, 2015 National Race Chair
• Full-page ad in Southwest Airlines’ Spirit magazine and other publications and
wide national and DC area media coverage in both health and mainstream
print, online and broadcast media
• Broad social media reach across health, survivor, women’s, sports and
mainstream social media channels, including our celebrity, nonprofit
and corporate partners’ huge national social media followings
• Dominant corporate profile at Race venue, including speaking role at
Pre-Race Ceremony
• Banner ad on Race website Home page and brand profile on Sponsorship page
• Dominant branding at VIP reception and speaking role (W Hotel, Washington,
DC November 7, 2015)
• 14 invitations to VIP reception
• 14 slots for race registration (optional)
• Consumer interaction and promotional
opportunities on at Race Day Capital
Concourse Marketplace (gathering place
for runners and spectators)
• Prominent branding on thousands of
printed brochures: “Learn, Listen, Act
to Maintain Your Gynecologic Health”
distributed nationwide
• Other negotiated benefits, including first
right of refusal for the 2016 Title spot
Title Sponsor—$75,000
6
8. CONTACT
LIZ LODEN
Development Consultant | iRainmakers, Ltd.
703.465.1632 | lizloden@irainmakers.com
www.foundationforwomenscancer.org | www.irainmakers.com
Foundation for Women’s Cancer is a 501(c)(3) nonprofit organization
