Liz Paul

San Francisco Bay Area United States

Director of Strategy and Growth

Advertising / Marketing / PR

• Led agency’s proprietary thought leadership initiative - “The Choicefuls” - quantitative study integrating consumer,shopper and brand persona/archetypes. Speaker, 2014 Expo West, "Progressive Consumers: 12 Innovative ways into their hearts and carts" • Strategy lead for successful seven year Kashi campaign (7 Whole Grains on a Mission), including evolution from sub-brand to Masterbrand positioning • Core team member of Kashi segmentation project resulting in identification of new target consumer segments for new product/category expansion ideation as well communication messaging • New product positioning development and launch communication testing experience across numer...