1. Because “Marketing Should Be Fun, Not Painful”
Liz Provo
Mass Marketing Resources
www.massmarketingresources.com
Mass Marketing Resources Copyright 2013 All Rights Reserved

2. A Planner?
A Doer?
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3.  Think about the big picture
 Take many notes, always
have a list
 Love to map out projects
 Research every aspect before
acting
 Logical, mindful
 May get bogged down in the
details
 May have many unfinished
projects
 Sometimes fearful to act
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4.  Action and detail oriented
 Thrive on deadlines
 Love checking off “to do lists”
 Value results in getting stuff
done
 Make quick decisions, but are
open to rethinking
 May have trouble seeing the
“big picture”
 Jump right in, but may abandon
later
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6. Both
A combination of Planner AND Doer
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7. Planners may need help
executing details
(task management)
Doers may need help
planning long-term goals
(coaching, mentoring)
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8. Business Plan
The who, what, where, where and how of
your business
Marketing Plan
Part of your business plan, how you get the
word out about your products & services
Marketing Calendar
Roadmap for your marketing plan
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9. ORGANIZATIONAL TOOL
 Executes marketing plan
 Gives you the big picture
 Provides customer “touch
points” throughout year
 Control tasks easier
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10.  Business anniversary
date
 Vacation dates (not
working)
 Events: Trade shows,
workshops, sales
 National & state
holidays
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11.  Major national initiatives
 Month long – Feb: heart health, March: nutrition,
May: physical fitness
 Minor national initiatives
 Week-long or one day – May 12-18 Women’s Health
Week; June 12-Time Out Day
 Obscure recognition dates
 March 8- Uppity Women Day; June 18- National
Splurge Day; Dec. 31 - Make Up Your Mind Day
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12. December: holiday, end
January: Resolutions, Planning,
of year planning, retail
new beginning
November: family, February: Love, Winter
prepare for winter, giving Vacation
thanks
March: Tax/financial
October: Fall cleanup, planning, trade shows
house repairs, retail
gears up
April: Spring, flowers,
new life, health
September: School, awareness
business planning
May: College graduations,
gardening
August: back to school
retail June: High School Graduations,
July: vacation, travel, weddings, gardening, outdoor
beach, outdoors projects
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14.  Print 12 months using
email client (Outlook,
Yahoo, etc.)
 Multi-month erasable
wall calendar
 Desk mat? not ideal
 Think visually, long
term
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15.  Create from Google *
 Make private
 Sync with appt. calendar
 Share with coaches/assistants
 Plan ahead
* Yahoo, Sales Force, ACT, etc.
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16. It’s NOT . . . .
 An editorial (content) calendar
It’s NOT . . .
 An appointment calendar
It’s NOT . . .
 A “to do” list
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17. CREATE
 Editorial calendar (social media,
blog posts, etc.)
 Task lists (Outlook, Google,
ToDoList.com,
RememberTheMilk.com,
pen & paper, etc.)
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18.  #1
 #2
 #3
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19. Remember, work from your strengths
Get help when you need it.
Liz Provo
Mass Marketing Resources
413-539-7950
www.massmarketingresources.com
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