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INFORMATION DESIGN:
PERCEPTION/DISCERNMENT,
WAYFINDING & INFO OVERLOAD
LIZ RUTLEDGE
INFORMATION DESIGN IN THE URBAN ENVIRONMENT
MFA DESIGN + TECHNOLOGY
PARSONS THE NEW SCHOOL FOR DESIGN             2/15/2012
PERCEPTION + DISCERNMENT
NO HIERARCHY, NO
 GRID STRUCTURE,
        AND EACH
   SIGN ACTUALLY
  DISTRACTS (and
 detracts) FROM
      THE OTHERS
GROUPING FOR
                                   ORGANIZATION
                                   bracelets

                                          RINGS


GESTALT


            watches
IN ACTION
                      SUNGLASSES
AWFUL
HIERARCHY +
GROUPING
(“learn more”
link is the most
NOTICEABLE
piece of info)
WAYFINDING
???!?
HELLLLLP!
I’M TRAPPED!!!
REPETITION OF
INFORMATION,
  AND LABELS
     MAPPED
      TO USER
    PATTERNS




                ICON RECOGNITION,
                COLOR CODING, AND
                DIRECTIONAL ARROWS
A FRIENDLY FACE
INFORMATION OVERLOAD
CRAZY SIGNS
SOME classic web examples
THANK YOU.

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Info Design in the Urban Environment | Perception + Discernment, Wayfinding, Info Overload