Communicating with Students in the Digital Age
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Faculty-student interaction is a cornerstone of the college experience, and one of the main components of student engagement. How has this interaction changed in the age of social media, and how are faculty supposed to keep up? New research sheds some light! Learn how you can effectively, confidently communicate with students in an ever-changing communication environment. These slides are from a keynote address delivered in April 2017. If you have any questions about the content, please contact me. www.lizgross.net
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Communicating with Students in the Digital Age
- 1. Photo: clement127, Flickr Communicating With Students In The Digital Age
- 3. Students who interact with faculty have higher levels of student engagement and are more successful at college. (Astin, 1993)
- 7. The amount of time and energy spent on activities that are deemed to have an impact on desired college outcomes. Kuh, 2003 What Is Engagement?
- 8. Photo: Gettysburg College, Flickr
- 9. Retention/Degree Completion College GPA Graduation with Honors Enrollment in Graduate School Hours spent studying + + + College internships + + + Independent research + Giving class presentations + + Student-faculty interaction + + + + Student-student interaction + + Tutoring others + + + + Relationship Between Student-Faculty Interaction and Other Academic Outcomes Astin, 1993
- 10. Students who interact with faculty, particularly about specific topics, have higher levels of student engagement and are more successful at college.(Pascarella & Terenzini, 2005)
- 11. grades or assignments career planscampus activities ideas from reading or class general social conversation academic program or course selection faculty member’s research SpecificTopics Source: National Survey of Student Engagement
- 12. • Based on studies from 80’s and 90’s • Interaction is infrequent • Not a part of students’ routine • 6-9 interactions per year Student-Faculty Interaction Research Cotten & Wilson, 2006 Terenzini & Wright, 1987
- 13. Photo: Yi Chen, Flickr
- 15. 0% 25% 50% 75% 100% 18-29 30-49 50-64 Who Uses Social Media?
- 16. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facebook Instagram Pinterest LinkedIn Twitter 18-29 30-49 50-64 What Networks Do They Use?
- 17. Meet Taylor Photo: taybaum9, Twitter
- 25. 0% 20% 40% 60% 80% 100% Used Desire How Do Students Communicate With Faculty?
- 26. Are Specific Methods Related to Frequency? Photo: Rick Harris, Flickr
- 27. Multiple Methods Matter! The total number of methods students used to communicate with faculty was moderately correlated to their frequency of communication. rpb = 0.366, p < 0.01
- 28. Gross, 2015 1% 3% 18% 45% 21% 6% 3% 1% 0% 0% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 1 2 3 4 5 6 7 8 9 10 11 Number of Communication Methods Used With Faculty Multiple Methods Matter!
- 29. On average, students reported 20.8 out-of- class interactions with faculty per month. Gross, 2015 Multiple Methods Matter!
- 30. Students that use Facebook or Twitter to interact with faculty have the highest levels of student-faculty interaction—over twice Gross, 2015 Multiple Methods Matter!
- 31. Students who interact with faculty, particularly about specific topics, about have higher levels of student engagement and are more successful at college.(Pascarella & Terenzini, 2005)
- 32. OddsRatios Example: Students who communicate with faculty face-to- face are four times more likely to discuss grades or assignments with faculty than students who do not communicate face-to-face with faculty. Gross, 2015
- 37. Social Media Tied to Engagement Indicators Source: National Survey of Student Engagement
- 38. Multi-modal communication is essential for faculty, student affairs professionals, and leaders.
- 39. How many ways have you communicated with students this semester?
- 40. How would you feel if you were asked to provide 5 methods of contact on every course syllabus?
- 41. Photo Kevin Lawver, Flickr
- 42. Give Faculty Tools Photo: Tony Walmsley, Flickr
- 43. Give Faculty Tools Manage Facebook pages and Twitter in one dashboard.
- 44. Give Faculty Tools • Send/receive texts from computer or app • Receive inbound texts via email • Doesn’t require personal phone number
- 46. Thank You!
Notes de l'éditeur
- Frequency and nature of interactions are important. That’s my main focus.
- Frequency and nature of interactions are important. That’s my main focus.
- These are the behaviors that the National Survey of Student Engagement measured related to student-faculty interaction.
- Cotten and Wilson (2006) cited multiple studies that determined that students interacted with faculty as much as six to nine times per academic year, whiles some students reported no interaction with faculty. The cited studies, which occurred during the 1980s and 1990s, were likely not considering any computer-mediated communication as an interaction—even email.
- This tracks pretty closely regardless of race or gender. There’s a bit more variation when it comes to income (adults that make under $30,000 per year are less likely to use social media, adults with at least some college are more likely to use soca
- This tracks pretty closely regardless of race or gender. There’s a bit more variation when it comes to income (adults that make under $30,000 per year are less likely to use social media, adults with at least some college are more likely to use soca
- When I saw these numbers, all I could say (and all my stats professor could say), was “meh.” Yes, there was a stronger correlation with Facebook and text messaging, but not so strong I want to scream it from the rooftops. But then I decided to look at the data another way — I created a variable that measured how many of the 11 communication methods in the study students reported using, and correlated that with how often they communicated with faculty each month.
- Now we have something interesting! At least with this population of students, there’s no silver bullet communication method that results in a higher frequency of student-faculty interaction. Rather, it was the total number of methods that students used to communicate with faculty that was moderately correlated to their frequency of communication. And, this correlation was much stronger than any individual communication method.
- Most students in the study reported using 3-5 methods of communication to interact with faculty outside of class.
- The average number of total student-faculty interactions for all participants was 20.8. Students who report using the most popular types of communication (email, face-to-face, and LMS) have an average number of student-faculty interactions. Students who use all other types of communication, while in the minority, report a higher frequency of student-faculty interaction.
- Students using social networking sites (SNS) to interact with faculty report the highest levels of student-faculty interaction—over twice the average of all study participants.
- Frequency and nature of interactions are important. That’s my main focus.
- Mobile phone (voice & text) related to six/seven content types.
- Facebook related to five/seven. Students who communicate with faculty via private facebook message are MUCH MORE likely to talk about general social topics and campus activities.
- Instant message related to three.
- This survey also found that there was a significant positive correlation between learning-directed uses of social media (i.e., understanding course materials and ideas; learning, studying, or completing coursework with other students; connecting to people who are different in terms of race, social class, religion, or political beliefs; and understanding controversial issues from multiple perspectives) were strongly correlated with all measures of student engagement. Even some distracting uses of social media (distractions from coursework, paying attention in class, or even harassment behaviors) were correlated to some engagement indicators. The correlation between learning-directed uses of social media and distracting uses of social media was moderate (.5), indicating that one type of behavior may lead to the other, or simply that college students use social media in a variety of ways. Source: http://nsse.iub.edu/NSSE_2014_Results/pdf/NSSE_2014_Annual_Results.pdf
- One is not better than the other. Particularly, face-to-face communication and online learning management systems are still an integral part of how college students communicate. However, they’re exploring more communication methods, and they’re adding them to their repertoire, not replacing others with them. Campus staff must be willing to follow this trend if we want to be relevant to our students.
- One is not better than the other. Particularly, face-to-face communication and online learning management systems are still an integral part of how college students communicate. However, they’re exploring more communication methods, and they’re adding them to their repertoire, not replacing others with them. Campus staff must be willing to follow this trend if we want to be relevant to our students.
- One is not better than the other. Particularly, face-to-face communication and online learning management systems are still an integral part of how college students communicate. However, they’re exploring more communication methods, and they’re adding them to their repertoire, not replacing others with them. Campus staff must be willing to follow this trend if we want to be relevant to our students.
- I do not expect faculty to be excited about being asked to use 5+ methods to communicate with students. But, what if you can provide them with a way to centralize their communication? For example, teach them to use a free tool like Hootsuite to manage all Twitter and Facebook communication, from their desktop or an app. Google Voice allows you to send and receive text messages using your computer, the Google Voice app, or Google Hangouts. You can even have all inbound text messages sent to your email. The great thing about Google Voice is you can get a number assigned for texting (and voice calling) that is different from your personal number, meaning faculty don’t have to give out their personal cell phone number. Note: Currently, texts can only be sent from Google Voice to U.S. and Canada numbers—but they can be received from all over the world.
- I do not expect faculty to be excited about being asked to use 5+ methods to communicate with students. But, what if you can provide them with a way to centralize their communication? For example, teach them to use a free tool like Hootsuite to manage all Twitter and Facebook communication, from their desktop or an app. Google Voice allows you to send and receive text messages using your computer, the Google Voice app, or Google Hangouts. You can even have all inbound text messages sent to your email. The great thing about Google Voice is you can get a number assigned for texting (and voice calling) that is different from your personal number, meaning faculty don’t have to give out their personal cell phone number. Note: Currently, texts can only be sent from Google Voice to U.S. and Canada numbers—but they can be received from all over the world. https://support.google.com/voice/answer/115116?hl=en
- I do not expect faculty to be excited about being asked to use 5+ methods to communicate with students. But, what if you can provide them with a way to centralize their communication? For example, teach them to use a free tool like Hootsuite to manage all Twitter and Facebook communication, from their desktop or an app. Google Voice allows you to send and receive text messages using your computer, the Google Voice app, or Google Hangouts. You can even have all inbound text messages sent to your email. The great thing about Google Voice is you can get a number assigned for texting (and voice calling) that is different from your personal number, meaning faculty don’t have to give out their personal cell phone number. Note: Currently, texts can only be sent from Google Voice to U.S. and Canada numbers—but they can be received from all over the world. https://support.google.com/voice/answer/115116?hl=en ----- Meeting Notes (3/9/16 10:47) ----- Google Direct Messaging - worldwide.