Introduction to Social Media Monitoring
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This presentation defines social media monitoring, describe four use cases, explains how social media monitoring works, and identifies tools that can help you monitor social media. This was originally presented as a 15-minute Genius Lab at the 2016 ACPA conference in Montreal, CA.
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Introduction to Social Media Monitoring
- 1. #ACPA16 | #prgm601 | @LizGross144 Finding and Analyzing Online Conversations An Introduction to Social Media Monitoring Liz Gross | #ACPA16
- 2. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
- 3. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
- 4. SOCIALMEDIA MONITORING Searching the public social web for mentions and conversations of interest to you. #ACPA16 | #prgm601 | @LizGross144
- 5. What’s public? • Tweets* • Facebook posts* • Blog posts and comments • Instagram* • Reddit • News sites • Review sites #ACPA16 | #prgm601 | @LizGross144
- 6. #ACPA16 | #prgm601 | @LizGross144
- 7. #ACPA16 | #prgm601 | @LizGross144
- 8. #ACPA16 | #prgm601 | @LizGross144
- 9. #ACPA16 | #prgm601 | @LizGross144
- 10. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
- 11. Why Use Social Media Monitoring? • Reputation Management • Customer Service • Audience Research • Competitor Comparison #ACPA16 | #prgm601 | @LizGross144
- 12. #ACPA16 | #prgm601 | @LizGross144 35% 15% 27% 43% Share of Voice My Campus Competitor 1 Competitor 2 Competitor 3
- 13. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
- 14. All Sources Queries Results #ACPA16 | #prgm601 | @LizGross144
- 15. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
- 16. Cheap Many Sources Advanced Search What do you need? #ACPA16 | #prgm601 | @LizGross144
- 17. #ACPA16 | #prgm601 | @LizGross144 • Twitter Search • Tweetdeck • Hootsuite Free • Instagram Search • Social Mention Free
- 18. Cheap #ACPA16 | #prgm601 | @LizGross144 • Hootsuite Pro • Sprout Social Less than $100/month
- 19. #ACPA16 | #prgm601 | @LizGross144 • Brandwatch • Sysomos Heartbeat • Synthesio • Crimson Hexagon $800/month and up Pricey
- 20. #ACPA16 | #prgm601 | @LizGross144 THANK YOU Questions? liz@lizgross.net Twitter: LizGross144
Notes de l'éditeur
- Tweets aren’t public if the user has protected them. Facebook posts are only public if they’re a public status update (not shared only with friends), page post, or post to a public group. Instagram is more searchable if you’re logged in.
- Here are some of the results of a social media search for conversation about ACPA 2016 prior to the conference: Twitter.
- Here are some of the results of a social media search for conversation about ACPA 2016 prior to the conference: Instagram.
- Here are some of the results of a social media search for conversation about ACPA 2016 prior to the conference: a campus news article.
- Here are some of the results of a social media search for conversation about ACPA 2016 prior to the conference: blog post.
- Example of how you could measure share of voice of online conversations about area campuses
- There are over 80 million sources where you could be mentioned. You’ll need to create a query to find certain keywords, and potentially exclude others, to get the results that are relevant to you.
- What tool you need depends on your budget, how many online sources you want to search, and how complex your query or queries will be.
- Free tools are generally limited to Twitter and Instagram, and will not offer complex queries.
- Cheap tools will still have limited sources, but offer slightly more advanced queries or the ability to manage multiple queries in one place.
- You should expect to spend at least $800/month to get a social media monitoring tool that covers all potential online mentions, supports complex queries, and allows complex analysis of data.