SlideShare une entreprise Scribd logo
1  sur  32
Is this the end of advertising as we know it?
The Bored Room
Three key boxes to tick

      Know where we are going



        Know where we are at.


        How to get there
Know where we’re going...
How to find out where you’re
   going..... A roadmap
An analysis of the following brands
Promises, Promises ……
Know where we’re at....
Employee engagement research
Engagement drivers
•   Type of job
•   Brand name/equity
•   Relationship between employee and organisational vision/performance
•   Growth opportunities
•   Culture
•   Co-workers
•   Skills enhancement
•   Relationship with the boss/immediate manager
Employee engagement research
Informal measures of engagement
• Attendance at ‘all staff’ events such as Christmas parties & other
  social events
• Attendance at all-staff meetings
• Response rate to the annual employee survey
• Visits/use of the organisations intranet
• Sickness absence
• Number of referrals
• Turnover/retention
Let’s refresh ourselves on
Employee Engagement Research
• CLC Study from over 90,000 employees in 135 organisations
• 10 imperatives identified to maximise performance and
  retention
• Research correlates each driver to the % impact on
  performance and retention


Improve Performance                     Improve Retention
Making it real...
10 Imperatives. What works…..
     to improve performance

1.


2.     Emphasize Employee Strengths

3.


4.    Leverage Employee “Fit”

5.    Provide Solutions to Day to Day Challenges
10 Imperatives. What works…..
      to improve retention
      6.


 7.        Connect Employees with the Organisation and its success

     8.       Instill a Performance Culture: Communication,
                 Flexibility, and Innovation and Risk Taking

9.



 10.          Demonstrate a “Credible Commitment” to
                                     Employee Development
Real Signs you are getting it right

    • Employee Referrals
    • Employee testimonials
    • Employee retention
Employee testimonials
We know the answers….especially for graduates

            Communicate
How do Graduates like to
    communicate?
                Two way
                Expressive
                Visible
                Broad
                Networked
                Informal
                Ambient
                Mobile
                24/7
The future of communication?
• There has been a
massive shift in the past twelve
months

• Companies are demanding
tools that can help simplify
communication channels,
create great culture and foster
innovation
IBM Graduates 2011:
Grad friendly Recognition



•   Fair
•   Frequent
•   Friends
•   Fluid and fast
•   Visible
At APHS from the poster to the people
Grad friendly innovation
Old way              New way
Innovation is easy
Lets recap……so we know
   EVP       Know where we are going


Engagement   Know where we are at.
Survey

             How to get there through improved
             Communication, Recognition,
             Innovation
Pulling it all together
Rackspacers
Real people you can talk to
Fitness Firsters
Fridoids
If your EVP was really true what
         would it be like?
Twitter: @grantmason Twitter: @TheFaceAus
        Blog: Yacktime Blog: thefaceaustralia.com.au/what’s news

Contenu connexe

Tendances

Henny Pit endorsement
Henny Pit endorsementHenny Pit endorsement
Henny Pit endorsement
Henny Pit
 

Tendances (20)

Developing HR Expertise
Developing HR ExpertiseDeveloping HR Expertise
Developing HR Expertise
 
COVER LETTER
COVER LETTERCOVER LETTER
COVER LETTER
 
Persuasion Design in digital - etourism-forum
Persuasion Design in digital - etourism-forumPersuasion Design in digital - etourism-forum
Persuasion Design in digital - etourism-forum
 
Helikx approach towards Human Resource management
Helikx approach towards Human Resource managementHelikx approach towards Human Resource management
Helikx approach towards Human Resource management
 
Winning your company over to modern product thinking
Winning your company over to modern product thinkingWinning your company over to modern product thinking
Winning your company over to modern product thinking
 
How Tech Influences the Employee Experience - Angie Verros
How Tech Influences the Employee Experience - Angie VerrosHow Tech Influences the Employee Experience - Angie Verros
How Tech Influences the Employee Experience - Angie Verros
 
Building Culture In Remote Teams
Building Culture In Remote TeamsBuilding Culture In Remote Teams
Building Culture In Remote Teams
 
Henny Pit endorsement
Henny Pit endorsementHenny Pit endorsement
Henny Pit endorsement
 
How can lean help handout
How can lean help handoutHow can lean help handout
How can lean help handout
 
Positive work environment
Positive work environmentPositive work environment
Positive work environment
 
The essential keys for unlocking potential
The essential keys for unlocking potentialThe essential keys for unlocking potential
The essential keys for unlocking potential
 
Leading to Win
Leading to WinLeading to Win
Leading to Win
 
Audrey a woita_vr_2015
Audrey a woita_vr_2015Audrey a woita_vr_2015
Audrey a woita_vr_2015
 
Growing and Manage Remote Team
Growing and Manage Remote TeamGrowing and Manage Remote Team
Growing and Manage Remote Team
 
Communicating With Your Employees - 10 Things They Wish You Knew
Communicating With Your Employees - 10 Things They Wish You KnewCommunicating With Your Employees - 10 Things They Wish You Knew
Communicating With Your Employees - 10 Things They Wish You Knew
 
5 Tips for Embracing Change at Work
5 Tips for Embracing Change at Work5 Tips for Embracing Change at Work
5 Tips for Embracing Change at Work
 
21 Transitions to the New Employee Engagement
21 Transitions to the New Employee Engagement21 Transitions to the New Employee Engagement
21 Transitions to the New Employee Engagement
 
The Future of Engagement
The Future of EngagementThe Future of Engagement
The Future of Engagement
 
Mentorship, Technology and Me
Mentorship, Technology and MeMentorship, Technology and Me
Mentorship, Technology and Me
 
Vandamme coaching for professionals for slideshare
Vandamme coaching for professionals for slideshareVandamme coaching for professionals for slideshare
Vandamme coaching for professionals for slideshare
 

Similaire à Aage pitch

UPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHATUPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHAT
Guy Felder
 

Similaire à Aage pitch (20)

UPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHATUPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHAT
 
PETER TOTTERDILL - Innovation at the Workplace
PETER TOTTERDILL - Innovation at the WorkplacePETER TOTTERDILL - Innovation at the Workplace
PETER TOTTERDILL - Innovation at the Workplace
 
SmashFly Transform: How Storytelling Transformed Thermo Fisher's Employer Brand
SmashFly Transform: How Storytelling Transformed Thermo Fisher's Employer BrandSmashFly Transform: How Storytelling Transformed Thermo Fisher's Employer Brand
SmashFly Transform: How Storytelling Transformed Thermo Fisher's Employer Brand
 
Developing Your Employer Value Proposition
Developing Your Employer Value PropositionDeveloping Your Employer Value Proposition
Developing Your Employer Value Proposition
 
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar Slides
 
Staff Skill Development: Soft Skills, Firm Results by Mary Carmen CHimato and...
Staff Skill Development: Soft Skills, Firm Results by Mary Carmen CHimato and...Staff Skill Development: Soft Skills, Firm Results by Mary Carmen CHimato and...
Staff Skill Development: Soft Skills, Firm Results by Mary Carmen CHimato and...
 
The stickiness of learning
The stickiness of learning The stickiness of learning
The stickiness of learning
 
Cordialism: Africa HR Summit
Cordialism: Africa HR SummitCordialism: Africa HR Summit
Cordialism: Africa HR Summit
 
Happy at work 4 the vision from the top what a healthy workplace looks like b...
Happy at work 4 the vision from the top what a healthy workplace looks like b...Happy at work 4 the vision from the top what a healthy workplace looks like b...
Happy at work 4 the vision from the top what a healthy workplace looks like b...
 
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchDIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
 
Learning model
Learning modelLearning model
Learning model
 
DIY employer branding webcast
DIY employer branding webcast DIY employer branding webcast
DIY employer branding webcast
 
Crafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value PropositionCrafting a Powerful Employee Value Proposition
Crafting a Powerful Employee Value Proposition
 
Employer Brand Playbook Webinar
Employer Brand Playbook WebinarEmployer Brand Playbook Webinar
Employer Brand Playbook Webinar
 
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain TimesHow to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
 
Mike Innes - Big Company/Small Company: Leadership is the Key
Mike Innes - Big Company/Small Company: Leadership is the KeyMike Innes - Big Company/Small Company: Leadership is the Key
Mike Innes - Big Company/Small Company: Leadership is the Key
 
Internal Bench Strength: Who's Up Next to Bat
Internal Bench Strength: Who's Up Next to BatInternal Bench Strength: Who's Up Next to Bat
Internal Bench Strength: Who's Up Next to Bat
 
Employee Value Proposition. How and why your EVP plays a critical role in you...
Employee Value Proposition. How and why your EVP plays a critical role in you...Employee Value Proposition. How and why your EVP plays a critical role in you...
Employee Value Proposition. How and why your EVP plays a critical role in you...
 
Hiring Hacks: How to Foster a More Diverse and Inclusive Workplace
Hiring Hacks: How to Foster a More Diverse and Inclusive WorkplaceHiring Hacks: How to Foster a More Diverse and Inclusive Workplace
Hiring Hacks: How to Foster a More Diverse and Inclusive Workplace
 
PGA of Ontario - Human Resource Leadership for the Golf Industry
PGA of Ontario - Human Resource Leadership for the Golf IndustryPGA of Ontario - Human Resource Leadership for the Golf Industry
PGA of Ontario - Human Resource Leadership for the Golf Industry
 

Aage pitch

Notes de l'éditeur

  1. Type of job: The job should be challenging enough to motivate the employee and diverse enough to keep them interested.Brand name/equity: The employee should feel proud of being associated with the organisation. The external brand association needs to be aligned with and consistent with the internal.Relationship between employee and organisational vision/performance: The employee should know how they are contributing to the organisation’s goals and what part they play in the bigger picture. They need to feel acknowledged and recognised.Growth opportunities: The employee should have ample opportunities for career development and growth. This is key across younger generations.Culture: Employees need to feel as though they ‘fit’ and align with the organisation’s culture. Leadership, vision, values, communication and HR policies all impact culture.Co-workers: The nature and type of co-workers influences the employee engagement level. Co-workers also can also have a strong impact on the culture of the organisation.Skills enhancement: Employees should get ample on-the-job opportunities to develop their skill set. Again, a key across younger generations.Relationship with the boss/immediate manager: Employees should value and respect their relationship with their immediate ‘boss’.Exploring, measuring and evaluating these key engagement drivers will enable ACA to obtain an honest picture of how employees really feel about working there.
  2. Although many organisations conduct formal work to measure engagement there are also ‘informal’ measures that can help to build the engagement picture: